The Daily Strut Sponsored by Esley Collection

By Briar Davis

During the June Atlanta Apparel, The Daily Strut sponsored by Esley Collection showcased a vibrant young contemporary collection of pieces that were perfect for any occasion. The collection included classic silhouettes, a bold use of patterns, feminine flair and other timely trends. Watch for the up and coming looks this season: denim, fringe, lace and more.

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The Daily Strut Sponsored By Gracia Fashion

By Briar Davis

Gracia Fashion sponsored one of The Daily Strut shows during the June Atlanta Apparel Market. The line showcased a timeless assortment of fashions in black and white along with a slew of fun pieces mixing solid color statements and brightly patterned styles. Be on the lookout for tiered ruffles, touches of lace and playful prints this season.

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Let Them Eat Cake!

Inspired by the timeless beauty of Marie Antoinette, the Goodrowe l Hobby team presented a Style Runway extravaganza on Friday night of August Atlanta Apparel Market.  More than 100 juried selections from a range of apparel and accessories exhibitors spanned looks from spring resort to daytime to evening and social occasion.

Showstoppers included bold prints, intriguing accessories, intricate beading and elegant flowing fabrics. Slim pants, fitted jackets, lace, sensual silks, infused color and retro cuts added creative glamour.

Check out all the lines at showrooms until Monday and temporary exhibits until Sunday afternoon.


Runways Rule in August

AmericasMart Atlanta is THE place to discover the latest and greatest in Prom, Pageant and Social Occasion and have a first look at Spring 2013 during Atlanta Apparel®, August 9-13, 2012. Big runway shows on Thursday and Friday night will uncover the upcoming trends in fashion including styles by Milano Formals and Kiss Kiss Formals. Daily Strut runway shows will feature the designs of Esley, RYU and many more.

The fashion runway is always the centerpiece of Atlanta Apparel with new looks featured at least twice per day. Among those scheduled to showcase their styles: Esley, scheduled for Friday, August 10, at 3 p.m. and RYU, scheduled for Thursday, August 9 at 3 p.m. during the Daily Strut runway shows in the Floor 2 Atrium.

The ever-popular Thursday night Haute for Prom Fashion Show always draws raves as a first look at upcoming prom, pageant and social occasion collections. Look for mermaid and goddess cuts, sleek minimal elegance, hi-lo hemlines, lace overlays, shoulder detail, ombre shading and, of course, beading, sequins and ruffles. The Haute for Prom Fashion Show is sponsored by Milano Formals and Kiss Kiss Formals.

The Friday night Style Runway Fashion Show promises to be a blow-out of spring style, themed to invoke style worthy of Marie Antoinette. It will be juried and styled by internationally famous designers David Goodrowe and Tim Hobby. They personally select the fashions, the models, the music and the lighting to create a visually sensual fashion trend experience using selected holiday/resort and cocktail ready-to-wear pieces from a wide range of Atlanta Apparel Market temporaries and permanent.

As an ever-growing, fashion-forward Market center, a brand new element for August spotlights fresh talent in The Emerging Designer Showcase on Floor 2. Lines from the emerging designers will be spotlighted in the Daily Strut on Friday, August 10 at Noon. Learn more about each of the emerging designers online.

There are Daily Struts at Noon and 3 p.m. on Thursday and Friday; at 11 a.m. and 3 p.m. on Saturday and at 1 p.m. on Sunday.

Atlanta Apparel Market – August 9-13 2012; VOW-New World of Bridal – September 20-22, 2012; Atlanta Apparel Market – October 11-15, 2012.For more information visit Atlanta Apparel Market. Follow Atlanta Apparel at #AtlApparel.

The Runway is HAUTE at Atlanta Apparel

MorrellMaxieThe Nation’s Largest Prom Market begins in just a few short days! Don’t miss the biggest fashion show of the year, Haute for Prom, as Atlanta Apparel presents the world’s top special occasion designers in one fabulous evening. Taking place on Thursday, August 18 at 6:30 p.m. in the atrium LOUNGE on Floor 2, Haute for Prom will spotlight the latest styles and trends for Prom 2012.

Taking center stage are four featured sponsors. Platinum Sponsors Mac Duggal and House of Wu along with Gold Sponsor Karishma Creations and Silver Sponsor Morrell Maxie, will highlight collections of prom, bridal, pageantry, homecoming, Quinceañera and social occasion and accessory designs opening the show with their newest collections. Plus, there will be dozens of more names to see throughout the evening

The style spectacular doesn’t stop there! The Style Runway Fashion Show featuring Holiday and Resort takes over the catwalk on Friday, August 19 at 6:30 p.m. Buyers are invited to join us for complimentary cocktails, flatbread pizzas and free giveaways prior to the fashion show beginning at 5:45 p.m.

Can’t make these shows? Check out the Daily Strut fashion shows taking place in the Atrium Lounge at noon & 3 p.m.

For more details on the events throughout August Market please click here.
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Whose looks will be strutting down the Haute for Prom runway?

  • Decode 1.8
  • Fashion 1001 Nights by Nina Canacci
  • Helen’s Heart
  • House of Wu
  • Issue
  • Jasz Couture
  • Jim’s Formalwear
  • Joli Prom
  • Josh and Jazz
  • Jolene by Josh and Jazz
  • Karishma Creations
  • Kathy Ireland Weddings by 2Be
  • Kiss Kiss Formals by PC Mary’s
  • Lil’ Allie Girl Designs by Becky
  • Liz Fields/Starlet
  • Love 16 by Enzoani
  • Mac Duggal
  • Macis Design
  • Milano Formals
  • Morgeez Prom & Pageant
  • Morrell Maxie
  • Mystique Prom by Bonny Bridal
  • Nicole Bakti
  • Night Moves by Allure
  • Evenings by Allure
  • Nika
  • Rina di Montella
  • Riva Designs
  • Shimmer by Bari Jay
  • Bari Jay Bridesmaids
  • Sweetie Pie Collection
  • Tip Top Kids
  • Tuxedo Central
  • Zcreationz

Fashion in Fast Forward

The Style Runway event is always a buyer favorite at Atlanta Apparel – for the atmosphere as crowdwell as the fashions. The February event, sponsored by Judith March, offered a glimpse at some of the must-see styles debuting this Market.

From contemporary to ready-to-wear to mens’s, there’s always something to catch the eye of any buyer looking for the next great line. With fabrics and cuts updated with a modern twist on classicpants designs, there are looks to suit the ever-changing tastes of a range of consumers.

The styles don’t stop with the Friday night event – check out the Daily Strut on Saturday at Noon and 3 p.m. then again at 1 p.m. on Sunday.

yelllowdress  dude

Atlanta Apparel Sets the Stage for 2011 Retail

Feb11_LogoWith the finishing details in place, Atlanta Apparel gears up for the New Year’s first Apparel Market, kicking off tomorrow, Feb. 3. Poised to welcome thousands of retailers, Atlanta Apparel is featuring the hottest trends of the upcoming seasons in women’s, men’s and children’s apparel with a special focus on Accessories.

As this year’s hottest category, accessories have gained the spotlight at Atlanta Apparel. These products that sell—and fast—will dominate Market. Supporting this trend is an educational seminar with forward-thinking speakers tapped to address how and when to add accessories and shoes to your business.  Accessories are crucial for a successful product mix, and this Market, Atlanta Apparel raises the stakes in variety of product offerings with hundreds of lines in jewelry, handbags, watches, belts and more–in styles fit for every buyer. IMG_9419

Plus, don’t miss the Daily Strut Fashion Shows, taking place every day at noon and 3 p.m. These mini-runway events highlight the premier trends of Market and support Friday night’s Style Runway Fashion Show, taking place at 6:30 p.m. on Floor 2.

Atlanta Apparel is your destination for trends, events, education and fun for the upcoming retail season. Prepare to be immersed in the fashion forward excitement tomorrow, Feb. 3 beginning at 11 a.m. with a Light-Up Lip Gloss Giveaway!

To read the entire Market release, click here.

Find Market details here.