5 Tips for Incorporating Resort into Your Product Mix

By Christina O’Flaherty

From a glowing sunset to crashing waves, Resort wear captures the essence and experience of unforgettable travel getaways.

“Every buyer in a boutique is looking for uniqueness and Resort wear in general is the most unique category out there,” says Molly Peterson, brand manager for Walker & Wade. “It’s really open to interpretation and that can bring a lot of life to the floor even if you just incorporate pops onto your floor all year round. It adds that sparkle and freshness that buyers love and that boutiques pride themselves on.”

AmericasMart Atlanta

All For Color

Next week at Atlanta Apparel, Thursday, October 6 – Monday, October 10, you can see the top Resort lines in person and source from their newest inspirations.

“Our latest collection ‘Welcome to the Tropics’ was inspired by our love for warm weather travel,” says Alexandra Chauss, vice president sales & marketing for All For Color. “We wanted to combine the colors and excitement that one would experience when traveling to exotic tropical destinations. This inspiration led us to incorporate a wide range of color into our collection; you will see everything from ocean blue to citrus lime. We took a lot of inspiration from lush tropical landscapes and perfect summer sunsets. We want the customer to be able to get the feel of the ultimate vacay every day.”

AmericasMart Atlanta


Product inspiration for DEI’s Sea Life Collection came from the coastal community of Cape Cod, MA, explains Marketing Coordinator for DEI, Melissa Ellis. “Surrounded by some of the best beaches in the U.S., Cape Cod is a popular vacation destination. We are inspired by summers spent at local beaches. The creative design team often utilizes the beautiful scenery for onsite catalog photography.”

In addition to their inspirations, we asked representatives from four leading lines to share the inside scoop on their top tips for how you can include Resort in your inventory for added success this season.

1. Tell a story with a vignette.
“Make a dedicated section for Resort styles in the store and tell a story to the customer. Since Resort falls during a time when the weather is still cold, it’s important to show the customer what these pieces are meant for; warm weather escapes,” explains Alexandra Chauss of All For Color. “Create a vignette with complimentary styles and accessories to get the customer in the mood to shop for their upcoming vacation.”

2. Diversify your style selection with versatile pieces: tunics, dresses, shorts, etc.

Atlanta Apparel

Walker & Wade

“Resort apparel should be loose fitting and comfortable. Versatility is very important. Kaftans are great for a day at the beach and can be paired with pants for evening attire. Sunglass readers and sarongs are a great extension of Resort apparel,” says Melissa Ellis of DEI.

“Our mantra is beach to table. Our looks take you from day to night—throughout your day and then have you looking completely chic for any evening or event,” says Molly Peterson of Walker & Wade. “It doesn’t have to be put in just a Resort wear box. You can merchandise it with your denim, your white tanks, or throw a jean jacket over a top. A lot of things can be worn as dresses or as tunics.”

3. Don’t forget shoes and accessories to appeal to a greater audience.
“Women have an average of 10 handbags and 40 pairs of shoes in their closet,” says Stephanie A. Wolf of Jack Rogers. “Have you ever heard a woman say, ‘I have too many shoes, handbags and jewelry’? Never! It’s the trifecta to completing a great outfit. Many times a woman just needs to freshen up her Resort clothing and new accessories do the trick. It makes her feel like a million bucks!”

4. Consider which Resort locations are nearby and select inventory to match your area’s aesthetic.
“Bright colors, pineapples and palm leaves do well in the South. Seashells and sea creatures are popular on all coasts. Nautical ropes and anchors are a staple in any lake or ocean region,” says Melissa Ellis of DEI. Keep in mind that other countries have different vibes too. For instance, Bermuda is preppy while Jamaica is more relaxed.

5. Stock quality items but stay on trend.
“We see women loving quality and paying for it as long as they can wear them with many styles and to many occasions,” says Stephanie A. Wolf of Jack Rogers. “We are seeing a large uptrend for boho and it is crossing over into many brands and style categories. In the coming years it will influence the design of clothing, handbags, shoes and jewelry. Coupled with the more casual work and lifestyles of millennials, this boho chic look is more and more mainstream.”

Join us for October Atlanta Apparel to see these Resort lines and many, many more. Visit AmericasMart.com/Apparel for more information and to register today.

For more information: All For Color – 772.219.7584, allforcolorwholesale.com; DEI – 800.430.5665, denniseast.com; Walker & Wade – 917.882.1459 walkerandwade.com;
Jack Rogers – jackrogersusa.com.

Images courtesy of All For Color, DEI and Walker & Wade.

Frederick Morelli’s Spectacular Holiday Window Display Tips

Guest blogger Frederick Morelli is the Merchandising Coordinator for fab’rik Atlanta and has an exceptional eye for design. Frederick will be leading one of the seminars at this week’s Atlanta Apparel Market. Join him at 1 p.m. on October 11th as he shares valuable insight on creating captivating holiday window displays for your retail store. In the meantime, he has agreed to share some of his tips to entice you to attend.


Tis’ the season to shine, spread some holiday cheer and stand out from your competition! Eye-catching Holiday displays will excite your customers and put them in the Holiday Spirit! A well planned display will also help attract customers to your store that otherwise might have passed right by. Set your store apart this holiday season with an innovative holiday window display!

PLAN AHEAD  It’s never too soon to start planning. In corporate retail, display cycles are typically planned one to three years in advance! It may not be necessary to begin that early for smaller stores, but a well planned window display will keep you and your employees jolly all season long. A good rule of thumb is to begin planning a season in advance. If your holiday window will run from November to January planning should begin in August. Decide on a theme for the display, timeframes, materials and signage. Make your list and check it twice-organization is tree-mendous when executing a display.

BE DIFFERENT!  Millions of dollars are invested each year into holiday displays! A majority of that money is spent on researching and developing new and creative ideas to make your spirits bright. If you think those dusty old boughs of holly are going to cut it, you can fa-la-la-forget-it!  Your display doesn’t have to be an over-the-top spectacle to rival The Griswolds, but be new, fresh and give your shoppers a dose of Christmas cheer.

Independent retailers don’t have corporate guidelines to follow for window displays and you should use this freedom to create innovative displays that reflect your brand. Drama, creativity and imagination are what draw shoppers into your store and keep them coming, Surprise your customers this season with something they haven’t seen before.

DECK YOUR DISPLAYS  We know window displays are meant to grab the attention of shoppers and entice them to spend, spend, spend, but they should also tell a story to people passing by. Whether you want to excite kids with the prospect of Christmas morning or remind their parents of the magic of the season, your holiday displays should strike a chord with onlookers. Don’t be a Grinch! A small investment into a holiday display will definitely increase your foot traffic and impact your sales this holiday.

– Frederick Morelli

Atlanta Apparel welcomes Montreal Collections

Atlanta Apparel
is thrilled to be partnering with the
Québec Government Office here in Atlanta to feature The Montréal Collections in our upcoming fashion show, October 14, 2011 at 6:30 p.m. in the Grand Atrium, preceded by an elegant cocktail reception.

The October Market will showcase top lines manufactured in Montréal exclusively offered here at the Atlanta Apparel Mart. Our featured guest designer will be Ms. Iris Setlakwe of the renowned Iris Collection featuring 30 fabulous outfits from her new Spring 2012 Collection along with 15 other designers’ lines from Quebec. 

Montréal is home to the largest Fashion Mart in Canada and headquarters for several major North American apparel companies. It is also host to several high-profile fashion events, including the Montréal Fashion Week, the Fashion and Design Festival and the North American Fur and Fashion Exhibition (NAFFEM).

Over time, Montréal has gained a reputation as a design capital, attracting designers from multiple disciplines. In 2007, UNESCO awarded a special honor to Montréal by labeling it a UNESCO City of Design

Please join us on October 14 to see what Montréal has to offer.

For more information: Virginia Rand-Hill, Trade Attaché, Quebec Government Office Atlanta, Virginia.rand-hill@mri.gouv.qc.ca or 404-584-2995 x 59913


Strong Showing at the October Atlanta Apparel Market

IMG_9536The October Atlanta Apparel Market kicked off Thursday, Oct. 14 and continued through Monday, Oct. 18. The Market showcased spring 2011 women’s, men’s children’s, apparel and accessories and  introduced dozens of new lines in all categories.

Newly featured this Market was the exciting category for swim and resort called SPLASH. Exclusive to the October Market, the category was located on floor 3 in the Market Temporary booths.

The Daily Strut, a fashion show that took place every day during Market, showcased the latest fashions that buyers could purchase at Market.

As retailers shopped for the latest trends and styles, they looked to fashionista sales reps and designers like Alessandra Chu from Ya Los Angeles for trend advice such as, “A lot of ruffles are still in [as well as] the rompers and maxi dresses” and “spring dresses are still hot” from Judith March.

Friday night’s fashion show brought buyers from the entire Market to the floor 2 atrium for the premier event: The Style Runway Fashion Runway Show featuring Canada’s Montreal Collections. As the headlining sponsor of the show, Montreal Collections showcased 30 looks from the spring 2011 collection of renowned designer, Samuel Dong. The show also included the spring 2011 collections of 20 different Montreal ready-to-wear manufacturers and additional lines from participating AmericasMart exhibitors._MG_3135

The Market brought all the hottest spring 2011 trends together for one exciting weekend of fashion. And, it was all captured on video. Be sure to check out the highlight video, where we spotlighted the Market’s most exciting features, spoke with designers and retailers and explored our campus at its peak brimming with products and buzzing with the anticipation of the upcoming season. To view the video, click here.

Don’t miss the largest apparel market on the East Coast, the nation’s largest special occasion market and the largest resource for apparel, shoes, accessories and fine jewelry. Mark your calendars and start making plans for the next Atlanta Apparel Market, Feb. 3 – Feb. 7, 2011!

For more information, click here.

October Market Off to a Great Start

OctshowThe October Atlanta Apparel Market threw open the doors on Thursday and welcomed retailers from around the nation. This Market retailers are looking for immediate fall and the hottest trends and lines for Spring.

The energy at Market was high on day one with exciting events and the opening day of the new swim and resort category called SPLASH on floor 3.

The Daily Strut, which takes place everyday at 11 a.m. and 3 p.m., has highlighted the styles retailers can find right now during Market.

Plus, the Friday night hit, the Style Runway fashion show, drew crowds from every floor of the building. Everyoneoctshow gathered in the atrium on floor 2 to watch the show featuring Montreal Collections. And, Montreal Collections featured one of their hottest designers, Samuel Dong. Samuel Dong presented 30 outfits from his Spring 2011 collection, followed by other Montreal lines. For the show’s grand finale, other Atlanta Apparel exhibitors and designers showed their lines and collections after the debut of Montreal Collections.

And, there’s still more to come. It’s only day two of Market! Be sure to experience all at the last Market of the year!

Kick It at the Kick-Off Party!

loewsAmericasMart is hosting a kickin’ kick-off party tomorrow (Thursday) at one of Atlanta’s newest swanky hot spots at the Loews Hotel. Join us at Bar Eleven at the Loews Hotel for complimentary hors d’ oeuvres and specially priced cocktails, wine and beer. Just show up, show your Atlanta Apparel badge and enjoy!

The cocktails start flowing at 6:30 p.m. so be sure to hop over after your day ends at Market.

Market Kick-off Part
6:30 p.m.
Bar Eleven at the Loews Atlanta Hotel
1065 Peachtree St NE
Atlanta, GA 30309
(404) 745-5000

Skye Showroom Celebrates Grand Opening with a Blowout Party at Market

agaveSkye showroom is opening a new showroom on floor 9—a part of the contemporary permanent showroom collection. It’s new location is 9S335.

To celebrate, the showroom is hosting a grand opening party on Friday at Market this week. The bash will feature live music form Rare Form DJs and a special Herradura Bar. Everyone is invited so be sure to stop by the party on Friday between 5-7 p.m.7diamondjeans

Skye showcases designs and contemporary men’s and women’s styles from Agave Denim and 7 Diamonds.

Stop by Skye to party and discover fabulous contemporary trends!