Happy Mother’s Day!

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Happy Mother’s Day!

1. Allstate Floral, Inc. 2. 225 Unlimited, Inc. 3. Oly 4. DEMDACO 5. Natural Life 6. Emporium Home by Ashley Childers 7. Momeni, Inc. 8. Rosanna, Inc./Daniel Richards 9. Bloomingville/Ivystone 10. Hydra/Road Runners, LLC 11. Cardtorial/Karen Alweil Studio 12. Spicher and Company 13. Midwest-CBK 14. Farmhouse Pottery 15. Surya

Whomever you’re shopping for and whatever the occasion, AmericasMart has the perfect pieces to complete your offerings. It’s all here July 11 – 18, during The Atlanta International Gift & Home Furnishings Market®. Select showrooms are open year-round.

Mother’s Day: Third Largest Holiday for Consumer Spending

By Christina O’Flaherty

When it comes to showing mom we love her, families choose many forms of affection. From flowers, greeting cards and jewelry to housewares, electronics and special events, there are countless ways of giving thanks—and most consumers are doing it with their wallets.

Eighty-four percent of Americans said they planned on celebrating Mother’s Day, with a whopping average of $172 being spent individually per mom, according to the National Retail Federation’s 2016 Mother’s Day annual survey. Total spending is expected to reach $21.4 billion.

“It’s clear that Americans want to honor their mothers this Mother’s Day,” NRF President and CEO Matthew Shay said. “Whether it’s a special meal at her favorite restaurant, jewelry or a new smartphone, families are planning to indulge mom again this year.”

After winter holidays and back to school buying, Mother’s Day is the next largest holiday when it comes to consumer spending. Knowing the trends for Mother’s Day can help retailers and manufacturers prepare for this year’s potentially large sales window.

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What Americans Plan to Gift on Mother’s Day 2016 (NRF)
Greeting Cards – 78%
Flowers – 66.5%
Special Outing – 55%
Gift Cards – 43%
Clothing – 35%
Jewelry – 35%
Personal Service – 22.5%
Books or CDs – 19.5%
Housewares/ Gardening Tools – 19%
Electronics/ Computer Related Accessories – 14%
Other – 24%

But what does mom say she really desires for her special day? MediaPost Engage:Moms asked more than 500 moms with children under the age of 18 to choose from a list of 15 popular Mother’s Day gift ideas. The greatest number of respondents—20 percent of moms—preferred handmade gifts, followed by a day off (12 percent). Lowest on the list: candy, jewelry and breakfast in bed.

No matter what mom gets this year, chances are, consumers will be buying it. Are you primed to capture their sales? If you haven’t already, consider adding some popular categories—like greeting cards and gift cards—to help attract their attention.

Have some last-minute shopping to do for mom? Head to The Atlanta Spring Immediate Delivery Show® Tuesday, May 3 – Thursday, May 5 at AmericasMart.

Winning Those Mother’s Day Dollars

By T.J. Reid, Editor of Fashion Advantage 

TJ ReedMother’s Day is one of my favorite holidays in the store, and it should be yours, too. You may not realize, but $16.3 billion are spent each year on Mother’s Day gifts and cards. (Card total is $133 million sold, making it the number three card holiday behind Christmas and Valentine’s Day).

And it’s not just cards they are buying; the average amount spent on mom is $126.90. That’s a lot of cards, flowers, apparel, jewelry, dinners, and weekend getaways.

Not only are folks buying for their mothers, 20 percent of all men buy for their wife, 9 percent buy for their daughters, 8 percent for their granddaughters, 7 percent for their friends and 2 percent for their grandmothers.

Although 69 percent of Mother’s Day purchases are for flowers, jewelry ranks at 11 percent and apparel comes in at 6 percent. (That’s not bad, 6 percent of $16.3 billion?). When asked, 10 percent of daughters say they would buy clothes for mother, but only 5 percent of sons agree. This is one of the reasons, retailers need to target the daughter-in-laws; encourage them to do the gift shopping. It makes more cents!

Everybody likes mothers! Ninety-six percent of all consumers take part in Mother’s Day in some form, and Mother’s Day gets 25 percent of the money spent on all holidays throughout the year. In one survey, 25 percent of mothers say they would like to receive a gift card so they could chose their own gift.

Retailers should offer special incentives for gift card purchases. Perhaps the same as we do with Valentine’s Day: offer a rose with each card. Gift wrap the card as if it were a huge gift. Make it beautiful; something she’ll be excited to open, and something she’ll love and appreciate!

In my book, What Mother Never Told Ya About Promotions, on pages 54-55, you will find a complete list of ideas for Mother’s Day events to create excitement and additional sales in your store.

To learn more about this and other promotional ideas, LIKE Fashion Advantage on Facebook. I try to post on a regular basis with new creative ways to help you entertain and reward your customers.

T.J. Reid is editor of Fashion Advantage magazine, and author of several books on successful retailing. She is a frequent speaker at the Atlanta Apparel Markets. For more information about her, please visit www.tjreid.com.