Social Occasion Collection Expands to Building 3, Floor 14

Atlanta Apparel expands its dominance of the social occasion industry with a stellar list of new lines joining the collection, along with established WORLD OF PROM headliners expanding their Market footprints in the new Floor 14 buying destination, opening at the August 2017 Market.

With a trend studio showcasing must-have looks for prom, pageant and quinceañera and a fully furnished resource center, Floor 14 connects buyers with the trends they need to know now in a comprehensive style not available anywhere else in the industry.

The Floor 14 expansion is the next chapter in AmericasMart’s growth and dominance in the social occasion community. The expansion follows the addition of the Floor 12 social occasion collection and the launch of VOW | New World of Bridal in 2012; the 2013 debut of The Collective, a permanent temporary collection that has become a trend incubator; and the addition of a spring VOW Market in 2016.

“The inaugural Floor 14 social occasion collection is simply spectacular,” says Mary Sullivan, senior vice president of Leasing. “Inspiration, style and celebration radiate through the floor. It is truly a social occasion fashion destination.”

Lines taking permanent space in the new collection include:

  • New: Lotus Threads shows tops, cocktail dresses and gowns with stunning hand-sewn beaded detailed embellishments.
  • Relocation: Jovani is a premiere designer of prom, evening and wedding dresses created with luxurious fabrics and details.
  • New: Cachet presents social occasion wear dedicated to making women look spectacular during life’s most memorable moments.
  • Relocation: Knowing that today’s woman is dynamic both in fashion and life, Mac Duggal designs gowns that touch the very essence of the woman who wears them.
  • New: Ava Presley presents gowns that are perfect for standing out in the crowd at prom.
  • Relocation: ASHLEYlauren is a fashion line that is young, beautiful and red-carpet ready, consisting of evening, cocktail, mother of the bride, bridal, prom, homecoming and pageant dresses.
  • New: Your Party Shoes showcases shoe collections for prom, pageant, weddings or any special occasion.
  • Relocation: Primavera Couture presents delightfully feminine and utterly alluring dresses and gowns.
  • New:  Merrily presents trend-driven mother-of-the-bride gowns.  
  • Relocation:  Distinguishable by superior cuts, exquisite detailing and remarkable design, Gemy Maalouf gowns feature the designer’s easy-to-wear signature while perfectly capturing classic glamour through intricate detailing. With the same feminine and luxurious spirit, Beside Couture by Gemy presents Maalouf’s design and style through an accessible line.
  • New: Justin Alexander is one of America’s and Europe’s most successful producers of wedding fashions.

Designer Carmen Marc Valvo joins the collection in September at the VOW | New World of Bridal Market showcasing elegant designs that combine classic artistry and refinement.

“AmericasMart Atlanta is the premier Market in the world for showcasing gowns,” says Jovani Vice President, Director and CFO Abraham Maslavi. “We are so successful in there that we need to expand our space to showcase more looks and continue to grow the line. AmericasMart supports us in this vision and has given us the platform to grow.”

“Mac Duggal is so excited to unveil our awe-inspiring Spring 2018 collections in our new state of the art, timelessly modern showroom on the 14th floor,” says owner and designer Mac Duggal. “We have always found WORLD OF PROM at AmericasMart to be a successful, strong, diverse market with savvy buyers from all over the world. It is always a pleasure working with the WORLD OF PROM buyers who are educated, fashion conscious, on-trend retailers who understand the complexities of the women’s social occasion industry.”

Complementing the permanent showrooms is an international collection of temporary exhibitors including Ragazza Fashion (Mexico), Fidda (Turkey), Dulce Celia (India), Yana La Page (Turkey), Jadore Evening (Canada), Mascara Pour La Femme (United Kingdom) plus an expanded presentation for SIFA Menswear.

 Looks from the Floor 14 collection are showcased in a dedicated fashion show on Tuesday, August 1 at 6:15 p.m. Buyers are invited to toast the new showrooms at a Ribbon Cutting ceremony at 5 p.m. before the runway show.

WORLD OF PROM takes places Tuesday, August 1 – Saturday, August 5 with temporaries Tuesday, August 1 – Friday, August 4, 2017. Visit AmericasMart.com/WORLDOFPROM for more information.

Win $25,000 at Market!

jovanigiveawayHave you heard about Jovani and its BIG giveaway? You’ll want to hear this. They are giving away a whopping 25 grand! One lucky retailer will walk away from Market with an extra $25,000. All you have to do is stop by the Jovani showroom on the special occasion floor 10 for more details and to secure a raffle ticket.

The tickets are already piling up! It appears that hundreds have already stuffed the box with their hopefully “lucky” ticket.jovanigiveaway1

Don’t miss out on this very special, very big giveaway!

 

AmericasMart is not affiliated with Jovani or the giveaway.

Faviana Enchants the Lives of Prom Goers, Starting with the August Atlanta Apparel Market

favianaRenowned special occasion gown designer, Faviana is making the prom dreams of Atlanta high school girls come true, and it all begins at Market next week. Faviana has partnered with an Atlanta-based organization called Enchanted Closet to be part of its mission to give girls that might not have been able to purchase a gown the opportunity to find their perfect prom dress.

Faviana has committed to donating a percentage of its sales at the August Atlanta Apparel Market to Enchanted Closet, along with providing several of its top gowns. Faviana will be promoting the organization and encouraging all buyers to help the cause throughout Market. Also, Bonita Johnson, head of Enchanted Closet, will be at Market in Faviana’s showroom speaking about the organization and seeking volunteers and more donations.faviana1

As an organization that is 100 percent run by volunteers, Enchanted Closet relies on industry leaders to contribute and provide dresses and/or financial assistance to ensure that all local girls’ have the “one” gown they desire for prom. And, it’s well on its way with the help of veterans like Faviana.

faviana2Visit the Faviana showroom to find out more information about the Enchanted Closet and find out how you can become involved.

For more details on the organization, visit www.enchantedcloset.org.

Fashion is Haute this Summer as August Apparel Nears

dress2This month, retailers can expect to be blown away by the largest collection of prom, bridal, pageantry, homecoming, Quinceañera and social occasion designs and lines. With two entire floors dedicated to prom and special occasion product in permanent showrooms and temporary spaces, Atlanta Apparel’s August Market is the destination for the hottest designers and top lines.

 Major names, such as Mac Duggal, Precious Formals, Tony Bowls, La Femme, Alyce, Sherri Hill, Jovani, Terani, Jasz, WOW! prom, Blush, Me!Prom, Xcite, Allure, Scala, Interlude, Dave&Johnny, Landa, House of Wu, Venus, Casablanca, Party Time, Mary’s, Faviana, Showtime, Riva, Karishma, Helen’s Heart, Claire’s Collection, Mon Cheri, Mori Lee, Nina Canacci and many more make this Market one that can’t be missed.

Highlighting the August Market is the special occasion fashion show, Haute for Prom, on Thursday, August 26, at 6:30 p.m. Haute for Prom is presented by Alfred Angelo and Mac Duggal Couture as Platinum sponsors as well as Kiss Kiss Formal by Mary’s and Dana Mathers as Gold sponsors and Terani as a Silver sponsor, and will spotlight the trends in prom and special occasion.

There will be activity and excitement throughout Market! Atlanta Appareldresses1 is once again hosting the Style Runway­ fashion show featuring contemporary apparel, ready-to-wear and accessories and special occasion on Friday, along with daily fashion shows in the atrium. Plus, there will be seminars, giveaways and cocktail hours all weekend long!  And, don’t miss out the exhibitor parties and giveaways.

Read the entire August press release for more details here.

Come check out the August Atlanta Apparel Market August 26-30, 2010.

For more information including featured designers click here.

Winners Whisk Away Mustang

mustang1

Thomas and Ethel Smawley with Penny Eskew from Jovani by their new mustang

During the August Atlanta Apparel Market, Jovani gave away a FREE Ford mustang to one lucky retailer. All retailers had the chance to enter by stopping by the Jovani showroom on the Special Occasion floor 10 during Market. On Sunday evening at a cocktail party in the showroom, the winner was drawn and announced. Thomas and Ethel Smawley of The Encounter, headquartered in Kingsport, TN, were the lucky winners. The Smawleys have been in the apparel business for more than three decades and have been coming to Atlanta for Market for 34 years. Ethel told AmericasMart that this was the first time they had ever won anything. The couple drove away their hot red Ford Mustang today…heading back to Tennessee in style!mustang

Jovani is Giving Away a Mustang at Market!

redford_150Jovani, 10S114, is hosting the biggest giveaway at Market! One lucky winner will drive away in a 2010 Torch Red Ford Mustang V6 Coupe. Stop by the Jovani showroom to pick up a raffle ticket and enter to win. The drawing will be held Sunday, August 23 at 7:30 p.m. in the Jovani Showroom. A complete list of rules and regulations can be found at the Mustang display in the Floor 1 Lobby as well as in Jovani’s showroom.