June is All About Color!

AmericasMart is offering TWO great seminars during Market Wednesday on June 1, 2011.

In Living Color
Color expert Rebecca Ewing of the Color Marketing Group will show you how color unconsciously affects feeling, behavior and physiology. Learn to use these predictable and universal color responses to attract, inspire and compel customers and clients.
This seminar is worth .2 CEU credits.
TIME: 9:30 – 11:30 a.m.
LOCATION: Home Furnishings Center, Building 1, Floor 14 Seminar Room
Coffee and muffins will be served. 

bmcolorBenjamin Moore Color Pulse
Join Randy Smith of Benjamin Moore as he presents the upcoming color trends for interiors and exteriors.
TIME: 1 – 2 p.m.
LOCATION: Living. Outdoor/Indoor.® The Gardens.®, Building 2 WestWing, Floor 10 Seminar Room
Coffee will be served.

 

DON’T WAIT! MAKE YOUR PLANS TO ATTEND TODAY!
Seating is limited. For more information and to RSVP, contact:
Meagan Maron: 404.220.2104 or mmaron@americasmart.com 

And while you’re here…
Refresh, Renew and Reenergize your store or client’s home with the latest in home furnishings, gift, gardens and more when you shop Market Wednesday in Buildings 1, 2 and 2 WestWing.

5 ways to use Social Media to find success in 2011

Crystal Vilkaitis high res[1]It’s that time a year again: new products, new deals, new themes, new marketing and of course, New Year’s resolutions!

In 2010, if you didn’t use social networks like Twitter and Facebook to market your store, network with your community and find ways to grow your business, then that’s ok. It’s ok because in 2011 you’re going to do things differently. You’re going to embrace social media and use it as a daily tool to help you grow, learn and succeed! (If you did use social media in 2010, leave a comment on how it helped your business; also assess what worked and what didn’t, then make a 2011 Plan of Social Media Action.)

To get started, here are 5 ways to use social media to ensure a successful show this January.

1. Pictures! If you don’t have a phone with a built in camera, make sure you bring your digital camera to the show because you’re going to want to make your customers so excited for your new products they can’t stand it! Take pictures of some new items or lines you bought at market. Post to your Facebook page and let your networks know that in a matter of days they could get their hands on those items. Posting pictures of the showrooms and people shopping at market is also a great way to let your customers in on your business, taking your relationship with them deeper.

2. Follow Vendors and Sales Agencies. The best way to stay up-to-date at market is to be monitoring your favorite vendors and sales agencies on Twitter and Facebook. You might even find show specials posted on their social media outlets. To find their accounts (if you don’t know them already) visit their websites, go to search.twitter.com and enter the company name or try Googling their name +Twitter.

3. Hashtags! You might not know what a hashtag is, so let me first explain.  Hashtags were developed as a means to create “groupings” on Twitter. Through these you can tag a post with a keyword so it can be found or referred to later. You create a hashtag simply by prefixing a word with a hash symbol:  #hashtag. Here are a few examples:

via @AmericasMartATL: AmericasMart launches HD Home juried home furnishings/lifestyle collection: http://bit.ly/hFp0ty #atlmart

Via @AlexasAngles: “To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.” #quote

Via @snapretail: Cute Displays for the #Holiday Season http://ht.ly/3ipaP #retail#marketing

4. Connect with other retailers. Running a successful retailer store can be hard. One way to learn what works is by talking to a retailer that has proven success. You can find these retailers online and set up a time to share a coffee, walk showrooms together or grab dinner after market. Continuing that conversation throughout the year will help you stay on track and feel the support of someone who knows exactly what you’re going through. A great way to find these retailers is by following the #atlmart hashtag. Another way is by sending out Facebook posts and Tweets that you’ll be attending the market and you’re looking at connecting with other retailers. Finally, go to AmericasMart Facebook page and see who they are talking to/who is posting on their page and reach out to them.

5. Attend a social media seminar at market. As you return to your store after the shows, you should be asking yourself: how will I market the products I just bought? It’s important to create a 2011 marketing plan and make sure social media is a part of that plan.

There are lots of good seminars at Market. I will be speaking on Thursday, Jan 13th in the Social Media Track. Please consider spending an hour with me on: Top 10 Facebook and Twitter Strategies to Drive Sales.

For a complete list of seminars visit AmericasMart seminar page and SnapRetail’s seminar series page.

If you can embrace social media in 2011, you will find how beneficial it is for your store. Just make sure you know what you’re doing, how to use the sites, and create a plan of action first that way you can track your efforts. Wishing you a happy new year and a successful 2011!

Secrets to Shopping AmericasMart’s HOME Category

STopolI will always remember when I first met the celebrated interior designer Stan Topol. It was during our July 2009 Gift and Home Furnishings Market, and I was brand new to AmericasMart assisting with our b.inspired home design showcase (pictures here: http://on.fb.me/gU6sbD). Within moments of our introduction I instantly felt his legendary presence. A legendary presence stemming from a highly successful interior design career beginning in New York assisting Bill Baldwin to becoming the founder of award winning Stan Topol & Associates (http://www.stantopol.com) based in Atlanta, Georgia. His signature work can be seen throughout America with many different avante garde individuals, companies and industries. With a solid love for Atlanta, the interior design industry, AmericasMart and ADAC, Stan is quick to share his passions and extensive knowledge of the Interior Design industry. Since our b.inspired home design showcase, Stan has brought many of his clients to our HOME showrooms (Building 1, Floors 9-14) and I have had the privilege of working with him on our upcoming exclusive event. I know that the same legendary presence that I first felt will be evident as he brings his passion and secrets to shopping AmericasMart to our January Market Walk and Talk event.

This is a “can’t miss” event if you are interested in learning how you can better use AmericasMart as an interior design resource. First, hear Stan’s tips, strategies, design solutions and inspirations. Then, he will take you on a guided tour throughout the Home floors and showrooms where he will point out some of the best designer showrooms, products and lines. You are sure to leave this event with a better understanding of the reasons why many interior designers, including the legendary Stan Topol, consider AmericasMart one of the most valuable resources in the Nation.

Friday, January 14, 2011
2:30 p.m.
All About Home: Talk and Walk with Stan Topol
Building 1, Floor 14, Seminar Room 14-D-9

R.S.V.P. Please e-mail tturberville@americasmart.com by Monday, January 3, 2011.

Holiday/Floral & Home Decor Center Blooms as January Nears

holiday.floralAs the January 2011 Atlanta International Gift & Home Furnishings Market nears, AmericasMart is poised to welcome new companies and celebrate the expansion of existing showrooms throughout the 13 permanent product centers staged in its four-building campus. One major product center spanning five floors in Building 1—the Holiday/Floral & Home Décor center—is currently experiencing this growth with recent expansions, renewals and additions.

Two new companies have secured space and are set to open their first Atlanta showrooms in the Holiday/Floral & Home Décor center, enhancing the already rich product offered within the half-million sq. ft. of this category. Egyptian Museum will be staged in a showroom on floor 20 (20-D-3) in Building 1, and d. Stevens will be located on floor 18 (18-A-10).ornament

Further adding to the category momentum is the recent recommitment of two anchor showrooms in the Holiday/Floral & Home Décor product center: Accent Décor and Hill’s Imports. Accent Décor will relocate from floor 20 to 18 (18-A-23), enabling the company to more than double its current space. Hill’s Imports will now be housed on floor 17 (17-a-15)—moving from floor 19—in nearly 7,000 sq. ft of space.

ornament2The Holiday/Floral & Home Décor products, special offerings and events can be discovered on floors 16-20 of Building 1—the destination for everything HOME—this January.

To view the entire release, click here.

IN LIVING COLOR…Expert Thoughts From Designer Rebecca Ewing

REwingIs Rebecca Ewing a creative genius, design guru or a little like Doctor Phil? Perhaps she’s combination of all three? In a recent seminar she hosted at the Fall Atlanta Gift & Home Furnishings Market last weekend, Rebecca showed retailers the value of creating an environment with design and color that is aesthetically pleasing as well as calming to the senses. Rebecca believes that physiology and interior design go hand-in-hand. The industry leader showed her expertise and knowledge of the world of interior design with intricate details on how she can match a room to one’s personality. After listening to her, you are convinced that colors and their hues can change behavior and alter moods.

During her seminar, Rebecca went beyond interior design and talked fashion–and how to  leverage certain clothing and colors to accomplish specific goals. She explained how wearing the right color palette can make one more approachable. She was a perfect example of this theory as the crowd was extremely attentive and responsive to her thoughts and insight. Many were there for to learn more for their store and personal insight, but the course was also offered to those seeking .2 CEU credits.

The event was a hit with comments such as:

“Rebecca’s knowledge and experience is incomparable.”

“Absolutely fabulous! She was fantastic!”

“Rebecca is always informative and showing new views and perspectives of color and the impacts.”

“Wonderful seminar. I loved the presentation, and I hope to learn more.”  “Very interesting and informative. Thought provoking.”

Want to know more about Rebecca and discover additional ideas? Visit Rebecca’s website: www.handsonhues.com

Changa Named ‘Best of Show’ at September Markets

IMG_8764The Atlanta Fall Gift & Home Furnishings Market together with The Atlanta Gourmet Market closed yesterday, ending the three-day Market run. At Market, one spectacular company was recognized as the Best of Show for outstanding visual display in the gift and gourmet temporaries. Out of all the temporary booths, this company stood out above the rest. The Best of Atlanta winner demonstrated excellence in visual display above all others across the entire temporary gift and gourmet categories-staged on floor 7 in Building 1.

A first-time exhibitor at AmericasMart, the winner took its booth to a new level, using only handmade product IMG_8767created by friends and family. Featured product included handcrafted bark wood frames, flowers in a beautiful arrangement from a friend’s yard, rod-iron displays, handsewn drapery and table linens and custom clipboards. The 2010 Best of Show award was presented to the Changa, a new line of changeable jewelry headquartered in Hendersonville, NC.

More information about Changa can be found on their website: http://www.changajewelry.com/.

Home Continues to Inspire with New and Newly Expanded Showrooms

IMG_9765[1]As the one year anniversary of the debut of the redesigned floor 14 approaches, Building 1 continues to be the prime destination for HOME. Featuring more design-driven home furnishings and accessories, fine linens, spectacular one-of-a-kind area rugs and the largest collection of holiday, floral and home décor product, AmericasMart and the HOME center continue to inspire retailers and designers. This July, more than 50,000 sq. ft. of new product is expected from the more than 20 companies on the HOME floors opening and/or expanding in Atlanta at the July Market.

IMG_9779[1]Floors 3-6 are four floors of the most magnificent area rug showrooms, showcasing the finest product from around the world. Floors 9-14 continue to be the core Home floors featuring home furnishing, home accessories and fine linens. Floors 16-20—five floors of holiday, floral and home accents—have become a platform for manufacturers and designers to launch innovative ideas, fresh lines and new product and offer special buyer programs exclusively in Atlanta.

jonathan_adler_contestSupporting the HOME center and highlighting the 14th floor’s first anniversary, AmericasMart welcomes designer Jonathan Adler as he presents “Staying Trendy and True to You.” Adler, home décor designer, author of “My Prescription for Anti-Depressive Living” and lead judge on Bravo’s “Top Design,” will provide insight on new market trend ideas while helping retailers stay true to their original point of view. Retailers can meet and learn from Adler on Friday, July 16 at 2 p.m. on Floor 14 in 14-D-9.

For a complete listing and details of the new showrooms, click here.

To find out more about Jonathan Adler, click here.