With strong collections in the NOW! Young Contemporary, J.F.A. Jewelry and Fashion Accessories, PREMIERE Contemporary, READY Ready-To-Wear and must-have IMMEDIATES categories, the June 2013 Atlanta Apparel Market was the ideal opportunity for buyers to continue to develop their Fall 2013 collections. As part of the Market experience, Atlanta Apparel provided buyers with a well-rounded mix of events including business-enhancing seminars, strategic networking opportunities, entertaining social gatherings, trendy DAILY STRUT fashion shows and the spectacular STYLE RUNWAY FASHION SHOW.
To enhance this all-in-one experience for market attendees, Atlanta Apparel leads the way with a tech-dominated hub for high fashion — social media, easy check-in kiosks, and digital signage — to make fashion shows more interactive and connected with the industry’s next hottest designers.
The tech at AmericasMart also had full makeovers to take the catwalk to what the fashion audience wants.
Key Technology at the June Atlanta Apparel Market:
1) Wi-Fi Sky Bridges and Wi-Fi Floors: AmericasMart partnered with Verizon Wireless, operator of the nation’s largest 4G LTE network and largest, most reliable 3G network, to create a fully functional wireless communications environment. A Distributed Antenna System (DAS) delivers improved wireless coverage, capacity and data speeds for Verizon Wireless customers on every floor, in every showroom and exhibit hall across the three-building AmericasMart campus.
2) FastBadge: Returning buyers can register online for Atlanta Apparel Market and print a badge upon arrival by checking in at a kiosk without waiting in the registration line. There also is help for those in need with a wheelchair elevator access and ATMs for people to get the money they need. Get to where you need to go — in and out, quick and convenient.
3) Video Walls: Video walls inspire imagination and tell us the future is now by delivering the “wow factor,” conveying a cutting-edge brand image and creating a place for an exhibitor to elevate a brand. It’s an increasingly popular way to captivate customers with amazing visuals, to share ever-changing information, promote advertising, deliver a higher volume of customizable messages, allow patrons to observe display at long distances or close up, activate location-based marketing initiatives, or simply entertain while waiting. The Atlanta Market video walls are powered by Videro, an award-winning Sinus System Integration recipient that provides immersive technologies for digital signage, retail environments and brand marketing. With the help of Videro, Atlanta Apparel empowers brands and retailers to build immersive customer experiences, address complex communications challenges and increase sales per square foot with creative design. AmericasMart has ultimately emotionalized the space for Atlanta Apparel and added to its architectural design through big picture branding.
4) Share the Conversation and Get Connected: Atlanta Apparel has social media outlets to better connect buyers, exhibitors, media and designers in real time using Instagram, Twitter, Facebook, Blog, LinkedIn and YouTube accounts to reach a variety of audiences. A Media Center for writers and bloggers facilitates networking, access and inspiration for writing the next viral article. Don’t forget to tweet about the event by engaging with hashtags #americasmartatl or #atlapparel!
With this new technology, Atlanta Apparel gives critical exposure to the apparel industry and extensive networking opportunities with key buyers. Retailers and designers also get the chance to preview what’s next in fashion and meet individually with other exhibitors to learn more about their lines. Style Runway showcased Punk’s influence on fashion over the past several decades in the Friday night show, PUNK IN THE CITY. All eyes were on the Floor 2 atrium runway for a series of daily fashion shows highlighting the upcoming season’s top fashion trends. In addition to captivating runway shows, Atlanta Apparel featured a wide range of programming, highlighted by giveaways, celebrations and presentations by celebrated Atlanta boutique owner DANA SPINOLA and author T.J. REID.
Like any other art, long-term fashion trends are driven by advancements in technology. New materials merge with the old, and changing needs drive innovation. As technology gets more personal, the fashion world is on top of this torrential trend with wearable devices, live-streaming video and electronic garments for fashionistas gathering around to geek out. Gucci says that “virtual guests ‘mixed’ with the world’s buyers and press will start to become the future of fashion shows with integrated multiple digital platforms on which people can converse during the runway show: via webcam, Facebook, Twitter, and live chats on websites.”
The fashion industry is beginning to pay closer attention to emerging technologies in product lines such as RFID tags embedded in products, laser-etched clothing, illuminated suits, Google Glasses, kinetic energy powered shoes, solar bikinis, LED responsive dresses and 3D printed shoes.
Are you ready to take your fashion experience to the next level?
Join the INSIDE Experience and see us at our next Apparel Market!