You’ve reserved your space, submitted your payment, now it’s time to create your booth. It’s a good idea to physically map out your booth set before you arrive at market to make sure everything is displayed in an inviting and easy-to-shop way. Here are some tips for setting up your booth.
1. Make your exhibit warm and welcoming
Set up your booth as if it were its own store. Use creative backdrops, custom walls and flooring to attract buyers. 2. Merchandise your products in an attractive and organized way
Make it easy for buyers to shop your booth. Group together items by theme or color to create visual interest. 3. Lighting is essential
Make sure lighting is spread evenly throughout the booth and that new products are spotlighted. 4. Highlight and clearly identify what is NEW
Buyers love to know what’s new and exciting in the marketplace. Make it easy for them to find what they are looking for. 5. Display company name clearly and professionally
Don’t rely on the sign provided. Proudly display your company name and logo so buyers can make the connection with your brand. 6. Bring your set-up supplies
Keep a kit full of essential tools like tape, scissors, screwdrivers, thumb tacks, extension cords/power strips and fishing line. You never know what you’re going to need at the last minute, so be prepared. 7. Enjoy this exciting process!
Looking for more tips from experienced exhibitors? Click here to view our helpful videos.
Are you planning to exhibit in the Temporaries? It’s the perfect time to start your pre-market planning! Here are some tips to help you get started.
1. Plan your booth
Before you arrive at Market, you’ll need to plan your booth and decide how you are going to display your products, especially if you’re new to Markets. Remember to order display components such as tables, shelving, curtains and table linens well in advance. Review the floor plan and your booth space so you can anticipate and plan ahead for any columns, electrical boxes and height restrictions. It’s a smart idea to test your booth layout in your warehouse or garage to decide on the most attractive and efficient placements. 2. Invite your buyers
Don’t rely solely on walk-up business; advertise and promote yourself leading up to Market, letting buyers know where to find you. Be sure to include show dates, your booth number and any special offers in your promotional materials. 3. Pack your products
Organize and label everything for easier unloading at Market. 4. Ship your crates…early!
Ship early and use AmericasMart Logistics to get free storage and delivery to Market. Looking for more tips from experienced exhibitors? Click here to view our helpful videos.
Alternative leather Handbags in vegan leather, industrial felt, waxed cotton and faux fur have walked the Atlanta runway. Howver, finding non-leather US-manufactured handbags is difficult. Many designers claim to use “GREEN” materials but leather tanning involves multiple toxins and is NOT an eco-friendly material. Previously, alternative materials were even worse. New handbag materials include: Industrial felt, waxed cotton, vegan leather (Non-PVC bio-degradable urethane) and organic fabrics. When seeking the real deal, ask to see material certifications when you talk with exhibitors – true Eco-Fashion designers certify materials for all of their products. All organics should be GOTS certified to insure they meet Global standards.
There are additional ways in which designers and manufacturers can approach the eco-fashion trend including: designing with eco-friendly materials, creating zero-waste manufacturing methods (or patterns), analyzing alternative power sources for manufacturing process and identifying local distribution options for lowering the carbon footprint of fashion products. A few accessory companies, such as Fibre Arts Design, Palo Alto, CA have adopted many of these eco-friendly practices for their handbag line. For instance, they design and cut zero or low wasted patterns for manufacturing to lower or eliminate the waste in the manufacturing process. Many items are actually constructed using fabrics rewoven from cutting room waste. In addition, all the power for Fibre Arts Design is purchased from Wind and Solar power sources. Many communities have begun to offer these “green” or alternative power options to businesses. It may cost more to purchase green power, but the result is a lower carbon footprint product. In addition, Fibre Arts is in discussion with some Atlanta folks to explore setting up an eco-friendly manufacturing plant on the east coast to offer even lower carbon footprint shipping options to retail partners in the Eastern US.
The Atlanta Fall Gift & Home Furnishings Market together with The Atlanta Gourmet Market closed yesterday, ending the three-day Market run. At Market, one spectacular company was recognized as the Best of Show for outstanding visual display in the gift and gourmet temporaries. Out of all the temporary booths, this company stood out above the rest. The Best of Atlanta winner demonstrated excellence in visual display above all others across the entire temporary gift and gourmet categories-staged on floor 7 in Building 1.
A first-time exhibitor at AmericasMart, the winner took its booth to a new level, using only handmade product created by friends and family. Featured product included handcrafted bark wood frames, flowers in a beautiful arrangement from a friend’s yard, rod-iron displays, handsewn drapery and table linens and custom clipboards. The 2010 Best of Show award was presented to the Changa, a new line of changeable jewelry headquartered in Hendersonville, NC.
HIGH DESIGN always showcases the latest and most design-driven luxury products, and this July is no exception. Discover unique, fashion-forward gift and home product throughout this Market Temporary category, staged on Floor 1 in Building 2 WestWing. As a juried collection, HIGH DESIGN has only the crème-de-la-crème of merchandise for gift home and specialty buyers as well as interior designs. Several exhibitors will debut new product including bla bla kids—set to launch its new collection of paper goods in HIGH DESIGN this week. This latest line includes a range of sweet cards, invitations, birthday cards, notebooks, stickers and gift notes. Additionally, this product features bla bla’s dolls in lively, graphic illustrations. You’ll find bla bla’s new collection July 15-21 while the Temporaries are open in Building 2 WestWing, booth 1-814 in HIGH DESIGN.
This is just one the many fabulous finds in HIGH DESIGN. Make it a point to visit and explore.