Spotting Ready-to-Wear Trends on the Bridal Runway

Bridal styles are driven by trends just like their ready-to-wear counterparts. Similar trends in construction and styling are seen across the fashion spectrum.

See how bridal and social occasion gowns spotted on the VOW | New World of Bridal runway relate to women’s apparel trends for Autumn/Winter 2017/2018 as identified by international trend authority WGSN.

Raw edges give ruffles a little more attitude.

From left to right: Roz La Kelin, Enzoani, Black Label Couture

Romantic florals and lace fit for a woodland fairy queen.

From left to right: Forever Unique, Jovani Fashion, Moonlight

Taking a cue from fall foliage with red and orange hues, augmented by a little sparkle.

From left to right: Moonlight, Jovani Fashion, Black Label Couture

Black lace, romantic cuts and gothic styling for a new Victorian age.

From left to right: Rina di Montella, Elani Elias, Elani Elias

Crystals, rhinestones, beading, sequins and metallic yarns give a subtle sparkle.

From left to right: Badgley Mischka, Allure Bridesmaids, Calla Blanche

Monochromatic fabrics in simple cuts with minimal detailing.

From left to right: Alyce Paris & Caplet – Forever Unique, House of Wu, Forever Unique

VOW ǀ New World of Bridal is April 4 – 6. Join us a day early for our Bridal Educational Seminar Series. We’ll kick of at 2 p.m. with Sal Macaluso of discussing “Making the Most of Marketing to Mothers”, followed by Wendy Rivera’s Do You Speaker Bride? at 3 p.m. and finish out at 4 p.m. with Liene Stevens of ThinkSplendid, discussing “The Trophy Kids Get Hitched: How to Sell to Millennial Brides”! Then, ou VOW Experts Panel begins at 5 p.m. and is followed by our Kickoff Reception.

Making Prom Dreams A Reality

Tips for giving back from TLC’s Say Yes to the Prom

syttp15 m 08 monte advice 106 lrProm can be the highlight of a teenager’s year full of celebrations and the opportunity to wear that oh-so-perfect-dress.

TLC is helping to make that perfect prom night more attainable for deserving high school students with its Say Yes to the Prom initiative which brings dresses, tuxedos, makeup, accessories, style advisors and mentorship opportunities to young men and women across the country.

syttp15 ss 13 group 014“Say Yes to the Prom continues to give participants the opportunity to feel empowered and confident and to build valuable relationships with mentors that can grow and develop for years to come,” says Adria Alpert Romm, Chief Human Resources and Global Diversity Officer, Discovery Communications, parent company to TLC. “By pairing like-minded organizations across the industry, we will harness the collective power of our assets, from on-air talent to local relationships and employee resource groups, to create meaningful change across the country. As a mission-driven company, Discovery is committed to giving back to the communities where we live and work, and Say Yes to the Prom makes a real impact for deserving girls across the country.”

Head to for more information on how you can support the initiative, and don’t forget to stop by TLC’s Say Yes to the Prom cocktail reception on Floor 12, N-300 on Thursday, August 6, 2015, from 3:30– 5:30 p.m.

Looking to also make an impact in your local community? Try these additional tips for giving back:

syttp15 denver 14 runway 557Pre-owned Pop-Up. Create a pop-up shop with gently used dresses staffed by your sales team. Give the dresses away or charge a small fee. Host the event at a specific time in your store or see if there is another location close-by.

Dress Return. Encourage your customers to bring their old dresses back to the store to donate to a charity or to use in your own pre-owned pop-up shop. Offer a small percentage off new gowns for old gowns that are donated.

Prom Tip Jar. Place a tip jar by your register for customers to drop in their change. Use the money to help off-set the cost of buying dresses for deserving girls in the community.

Host a VIP Night. Create a special event that lets shoppers preview your prom gowns before they officially hit the floor. Charge admission to the event and donate the proceeds.

Show Your Colors. Research colors that are associated with different philanthropic organizations. Donate a percentage of the sale of dresses in that color to the charity.

WORLD OF PROM takes place August 6-10 at AmericasMart Atlanta. RSVP Now.

Faviana Enchants the Lives of Prom Goers, Starting with the August Atlanta Apparel Market

favianaRenowned special occasion gown designer, Faviana is making the prom dreams of Atlanta high school girls come true, and it all begins at Market next week. Faviana has partnered with an Atlanta-based organization called Enchanted Closet to be part of its mission to give girls that might not have been able to purchase a gown the opportunity to find their perfect prom dress.

Faviana has committed to donating a percentage of its sales at the August Atlanta Apparel Market to Enchanted Closet, along with providing several of its top gowns. Faviana will be promoting the organization and encouraging all buyers to help the cause throughout Market. Also, Bonita Johnson, head of Enchanted Closet, will be at Market in Faviana’s showroom speaking about the organization and seeking volunteers and more donations.faviana1

As an organization that is 100 percent run by volunteers, Enchanted Closet relies on industry leaders to contribute and provide dresses and/or financial assistance to ensure that all local girls’ have the “one” gown they desire for prom. And, it’s well on its way with the help of veterans like Faviana.

faviana2Visit the Faviana showroom to find out more information about the Enchanted Closet and find out how you can become involved.

For more details on the organization, visit

Check Out the Daily Strut

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The June 2010 Atlanta Apparel Market kicked off in style on Thursday with the first of twice-daily fashion shows. Showcasing pieces ranging from Hobo bags and By Boe jewelry to True Religion jeans and En Focus Studio dresses, buyers viewed amost 50 looks.

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Visit The Lounge on Floor 2 at 11 a.m. and 3 p.m. Thursday, Friday and Saturday and at 1 p.m. on Sunday to check it out!

Events and Seminars Offered Throughout June Market

Events_Seminars1Not only is June Market filled with fashion and fun, but Atlanta Apparel is offering educational advancement through retail seminars presented by business practitioners for apparel buyers who want to enhance their business and increase sales. The seminars offered during June Market are the following:
Retailer’s Survival Kit Breakfast Seminar: Managing Budgets, Cash Flow and Inventory
A group of Retailers from Southeast,will share their personal tips and experience to the seminar to enhance buyers. This will be a panel discussion and open-topic Q /A seminar discussing what you really need-to-know about maintaining budget, watching cash flow and controlling inventory. June 11, 9 a.m. – 10 a.m., Building 3, Floor 8, Buyer’s Lounge Room 8-E-316.

The Rights of Retailing
Presented by T.J. Reid, editor of Fashion Advantage, will help you define the five rights for running a successful business. The five “P” words Place, Product, People, Price and Presentation, will each be defined. Attendees will each receive a free copy of T.J.’s book, “What Mother Never Told Ya About Retail.” Coffee, Doughnuts and Door prizes will be offered. June 12, 9 a.m. – 10 a.m., Building 3, Floor 8, Buyer’s Lounge Room 8-E-316.

Other events you won’t want to miss out on throughout Market include The Daily Strut fashion shows in Floor 2 in THE LOUNGE, TOTEally Fabulous tote giveaway for buyers on Floor 3, a wine & beer cart—only if you can catch it! And, don’t forget about the complimentary cocktail reception at 6 p.m. preceding the Style Runway fashion show on June 11 at 6:30 p.m.!

More information on events and seminars during the June Market can be found here.

Judith March Headlines April Style Runway Fashion Show

JudithTagRevisedAs the fashion headquarters of the Southeast and one of the largest apparel Markets in the country, Atlanta Apparel attracts local, regional and national designers—and is often times a gateway into the world of fashion for rising stars. This April at Atlanta Apparel, one company from Florida, Judith March, takes center stage as the headlining sponsor of the Style Runway fashion show.

The Judith March collection will feature summer and transitional into fall young contemporary dresses. Judith March designer and owner, Stephanie Nichols describes this new collection as vintage pin up girl meets southern rock.  

The fashion show takes place on Friday at 6:30 p.m. in the atrium of Floor 2, following a cocktail reception at 6 p.m.

Find out more details here.

Spring 2010 Trends Showing this January at Atlanta Apparel

kaye blog 1_150Designers get creative and commercial for Spring 2010! Look for value at reasonable prices and a clear return to femininity with frills, pleats, flounces, lace and transparency.   
Spring trends include: shorts, dresses, micro minis, relaxed pants, tribal influences, soft draping, tailoring and lingerie details. Spring 2010 color has an emphasis on soft ice cream shades from white and nudes to khakis.kaye blog 2_150

Looks like it’s going to be a beautiful spring!