Denim for Days

There is a lot of excitement surrounding denim fashion right now, especially with so many styles trending. From grungy to artsy to sexy and everything in between, its versatility makes it a must-have in any wardrobe. Check out these latest denim trends to add to your inventory.

Frayed Seams, Edges and Destruction
Distressed and destructed denim continues to cement its position in the fashion world using messy fraying to accent seams and edges and bring attention to hems.

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From left to right: House of Harlow/La Belle Vie, Hudson Jeans, Mavi Jeans, Inc.

Retro Blocking
Retro blocking with denim carries over from last season with a few additions. Various shades and hues of blue are pieced together in differing shapes and sizes to form unique, eye-catching patterns, giving a twist to otherwise plain pants and jackets.

From left to right: DL 1961 Premium Denim, Mavi Jeans, Inc.

Festival-Ready
This trend is set apart by floral embroidery and color-blocking, with printed fabric used to highlight sleeves, front and shoulder flaps and pockets.

From left to right: Desigual/Vaccarelli & Associates, Inc., Desigual, Elan International

Get the Blues

Boutique Denim Sales Thrive with Smart Retailing
By Laura Raines

Beija-Flor Jeans

Beija-Flor Jeans

“Women came late to the jeans market, but now they are driving its explosion and innovation—new technologies, processes and fibers,” says Kathy Moca, co-founder and owner of Beija-Flor Jeans. “Denim is here to stay.” If you’ve been avoiding selling denim, it’s time to jump in.

Here are some expert tips:

Know your customer
“You need to know ages, lifestyles, demographics and what they value,” says Marlo Williams, sales director at Level 99. Are they interested in cutting-edge trends, comfort, fit, durability, price, eco-friendly products?

Deliver a premium shopping experience
“Denim is about individuality and finding that perfect style and fit. To survive, a retailer has to make a connection with the customer and establish a rapport,” says Moca. “Be prepared to educate them on the product’s uniqueness and how it is made.” Make it easy, fun and satisfying to shop for jeans to beat the online competition. “It’s important to be knowledgeable,” says Linda Del Percio, marketing director, French Dressing Jeans. “Trained fit specialist staff can save a shopper a lot of time by suggesting the silhouettes and styles that complement her body type.”

French Dressing Jeans

French Dressing Jeans

Research companies before you go to market
There are many options in every price point. You might try several price points to see what sells. Compare manufacturing technologies, range of styles and sizes, your initial investment and the level of customer service. What support will you get from a brand’s in-store collateral materials (posters, tags, signage), advertising and use of social media?

Start small
Buy the basics and manufacturers’ top sellers that work for your customers. “We make dark denim, black and white without a lot of destruction and bling year round, because those are wardrobe staples,” says Moca. “You can make mistakes with colors. Play it safe to start.”

Inventory often and reorder
Jeans are a replenishment item. Make sure you have all sizes in stock.

Display flat
“Hanging and storing in cubbies is denim suicide,” says John Williams. “Place jeans half-folded on a table, so that shoppers can touch and respond to how great it feels.”

For more information: Beija-Flor Jeans – beijaflorjeans.com, 864.631.1563; French Dressing Jeans – frenchdressingjeans.com, 404.523.3267; and Level 99 – level99jeans.com, 404.749.4655.

Images courtesy of Beija-Flor Jeans and French Dressing Jeans.

Denim Do’s for Spring/ Summer 2015

Denim pieces are a classic no matter the season. For Spring/Summer2015 lines are mixing it up with denim shirts, dresses, rompers, jumpsuits and more in addition to traditional jean pants. We spotted new cuts, designs and even the return of the overall all over the October Atlanta Apparel Market Showrooms and Temporaries.

Overalls, denim tops and a denim jumpsuit by Paige Denim (Floor 9 S335B)

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Fit and flare acid wash dress by Kensie Jeans (2-102B)

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Ombre denim dress styled with a fur vest and statement necklace by Hot & Delicious (2-115)

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Patterned jean by Beija-Flor Jeans (2-540)

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Cargo jeans with a knit waistband by Kensie Jeans (2-102B)

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Check Out the Daily Strut

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The June 2010 Atlanta Apparel Market kicked off in style on Thursday with the first of twice-daily fashion shows. Showcasing pieces ranging from Hobo bags and By Boe jewelry to True Religion jeans and En Focus Studio dresses, buyers viewed amost 50 looks.

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Visit The Lounge on Floor 2 at 11 a.m. and 3 p.m. Thursday, Friday and Saturday and at 1 p.m. on Sunday to check it out!