By Chris Gigley
Somewhere on South Florida’s vast and clogged network of roads, routes and highways, Carol Adams is on her way to one of her four interior design and home decor stores. But the owner of Excentricities says her life is a lot easier than it used to be.
For about 28 years, Adams owned and operated another Excentricities location—in Long Island’s gilded Hamptons area. On paper, the Hamptons was a natural fit. The place has lots of vacation homes, disposable income and the kind of irrational high demand for redesign projects that keeps a business like hers flush with work.
Adams herself, however, lacked the one thing her business was known for—balance.
“Our business is spread equally between interior design and retail,” she says. “Our customers can buy anything in our showrooms right off the floor, which often happens. We also try to find one-of-a-kind items to create an interesting mix for our customers.”
Excentricities has been that way since 1986, when Adams opened her first two stores. One was the Hamptons location. The other, in North Palm Beach, is now the flagship store. In 2003, Adams opened a showroom in Delray Beach, Fla. The West Palm Beach location debuted in 2012, and the fifth showroom, in Jupiter, opened its doors two years later. With business booming in South Florida, Adams did the only sane thing this year and closed the Hamptons store. While she still does a lot of running around, at least the distances are commutable by car.
SHOPPING THE RIGHT VIBE
Adams says she is careful not to streamline the way she buys for each Florida store. Her philosophy is simple. “I just buy whatever I like, frankly,” she says. More specifically, she buys what she likes for each store’s particular customer base, and that makes for a lot of walking when she comes to Atlanta.
“I can’t tell you how many different vendors we have,” she says. “It’s probably anywhere from 500 to 700. I’m not saying that they’re all repeat orders. If it doesn’t sell we don’t buy it again.”
Each store carries several furniture lines with plenty of accessories lines mixed in. Adams says on her most recent trip to The Atlanta International Gift & Home Furnishings Market®, she was pleasantly surprised by how much she found.
“The market has changed dramatically,” she says. “I used to go there to buy little gift items, but there is a lot more furniture now. I found a lot of new vendors. It was great, and it was easy.”
CREATING A STORE IDENTITY
Adams deserves as many breaks as she can get, because even with a more concentrated business she still has plenty of challenges. Above all is maintaining each store’s unique identity per its clientele. “In West Palm Beach we get a lot of wealthy people from Palm Beach, while Delray is more of an eclectic, funky town. It’s very charming,” she says. “In North Palm Beach we get a little older crowd, and Jupiter is a mixed bag.”
Her newest location just might become the most lucrative. “The community is a bit older, but a lot of young people are moving in,” she says. “It’s just booming. It’s unbelievable. I’m a native Floridian, and when I was growing up no one would go to Jupiter. Now everyone wants to go.”
A customized buying strategy is just half the secret to maintaining each store’s character. The other is having the right staff. Adams has 14 employees spread among the four stores. She says she’d love to have more, “but we’re always short of staff.” That means Adams is always on the road to one of her locations to work with staff and clientele. Then, it’s off to the next store. Then the next.
“I’m like the energizer bunny,” she jokes. “I’m always on the go.”
The difference now is that she feels more grounded, and Excentricities is better for it.
For more information, visit excentricities.com.
Images: Steve Tutterow Photography