PROM 2016 TRENDS

As we prepare for the WORLD OF PROM this month, we can’t help but day dream about all of the amazing prom styles that will be trending for 2016. With so many breathtaking and flattering designs, this could very well be the most fashionable prom season yet.

We’ve gathered together a list of trending styles to get you prepared to shop prom 2016 here in Atlanta. With so many different collections, you are sure to find just the right variety for everyone’s prom needs. From classy and timeless detail, to fun and unique shapes, there is something for everyone to achieve the perfect look they have been dreaming of for a night they will never forget.


TWO IS BETTER THAN ONE

TWO PIECESIt’s easy to see that crop tops have been a huge trend piece during the past couple years, and they are better than ever for the prom 2016 season. While still keeping the look of a traditional prom dress, the idea of two pieces adds a fun touch for young girls. We’re seeing this in many different styles, including pieces with short or long sleeves, as well as full-length and short skirts.


SLEEVES, SHORT + LONG

We’ve seen necklines such as strapless, sweetheart and one-shoulder, but now the art SLEEVESof sleeves is gracing the prom dresses of 2016. Short, long, off the shoulder… you name it and you’ll most likely see it in some shape or form. Although this aspect gives prom dresses a much more conservative feel, it only adds more of a special touch. It also allows plus size women an option to feel more comfortable while dressing for a formal event!


MIDI LENGTH

MIDI LENGTHThis trend debuted in the 1940’s and made a comeback recently in 2011. After dying down quite a bit, designers have decided to try a new take on the midi skirt and incorporate it into formal fashion. For prom dressers looking to embrace a more elegant and conservative style, this trend meets perfection. It’s feminine and classy, just the way a prom dress should be!


LACE, PLEASE

We can’t really think of a time when lace hasn’t been a good idea. Prom dresses covered in lace or with simple lace accents have madeLACE them that much more beautiful. Combining lace with mesh fabric creates an illusion of  lace covering the body, which we’ve seen all over the fashion industry lately. Multiple brands have been incorporating this trend into their 2016 designs, and we can’t wait to see more.


THE RIGHT AMOUNT OF BLING

EMBELISHMENTSEmbellishments have been popular in past prom seasons, and this year they are back and better than ever. We are seeing a lot of fully embellished looks, as well as some partly embellished looks mixed with mesh to create the desired illusion. Dresses covered in embellishments, such as this white Sherri Hill look, make the perfect statement.


RSVP for WORLD OF PROM, the nation’s #1 Prom & Social Occasion Market, taking place during the Atlanta Apparel Market on Thursday, August 6 – Monday, August 10, 2015. Join us for our WORLD OF PROM fashion show on Thursday, August 6 featuring prom trends for the 2016 season!

Resort Wear 2016 at Atlanta Apparel

When you think of resort wear, what’s the first thing that pops into your mind? Maybe you and your girlfriends lying on the beach in your most recent bikini purchase, sipping cocktails with your flip flops dangling off the side of your beach chair. Well, we have good news, resort wear does constitute the latest in bikini style, but it also includes a multitude of other styles, as well. Think loose maxi dresses, playful matching separates, oversized straw hats and even a bright colored pair of heels. When it comes to resort wear, it’s all about being on trend with the latest fashionable, summer pieces that make you feel effortless and simple, yet extremely chic.

We’ve gathered photos from our previous Atlanta Apparel Daily Struts to show you exactly what resort wear can entail. Basically, there are no limits. It can get as fancy as a killer jumpsuit, or as laid back as a kimono thrown over a stylish bikini. Take note of the styles you favor and visit us next month at the Atlanta Apparel Market to bring your retail store only the latest in resort wear 2016.


Bright Colors

AWH_PHOTO-6739Bright colors are a must for resort wear, and this jumpsuit doesn’t disappoint. It’s the perfect piece to pack for your summer vacation that can be worn for dinner and drinks mixed with other neutral accents. With it’s loose fabric that flows as you walk, we guarantee this number will turn some heads.


Playful Prints

The palm print swept just about every retail store inAWH_PHOTO-6833 some shape or form this season, and we can see it sticking around. The print on this dress mixed with other bright colors adds a “wow” factor to the simple, white shift dress. Gladiator sandals or summer heels, you choose!


Effortless Bikini

AWH_PHOTO-4057While shopping for resort wear 2016, look for pieces that can be paired with a simple, neutral bikini. Fun kimonos like this one add the perfect touch and can be included in multiple other combinations in a day-to-day summertime wardrobe.


Accessorize Light

Don’t go over board on accessories for your AWH_PHOTO-4006collection of resort wear pieces. It’s important that you choose light and you choose well. Hats play a huge part in turning a casual look into something one-of-a-kind. When it comes to jewelry, go for lighter pieces that can be worn to the pool, or thrown on with a simple maxi dress.


Summer Elegance

AWH_PHOTO-4293We might have saved the best for last. This dress screams resort wear. The incorporated bright colors , “airy” fabric and low-cut neckline all compliment the dress so well.  This flattering look will be sure to get more than a few compliments. Pair with wedges and light jewels for a complete dinner look.


For styles like these and much more, visit Atlanta Apparel, taking place August 6 – 10, 2015.

Fall 2015 Trends and More with Larry Lucas

Larry Lucas has been a familiar face on the AmericasMart campus since the 1970s. Lucas recently retired from his eponymous showroom, Larry Lucas, Inc. after nearly 40 years. Prior to his wholesale career, Lucas owned a successful 10,000-square-foot gift and floral shop in Sandy Springs, Ga.  He will periodically share his expertise with us on the AmericasMart blog.


Although the fall brings cold weather, there are always so many great things to look forward to during the season. New fashion trends, college football, the holidays and so much more. Throughout the Atlanta Apparel Market at AmericasMart, we have the chance to see exciting fall trends before anyone else. Throughout this blog post, you will find trends to look forward to for the Fall 2015 season, as well as helpful tips to incorporate in your retail store.

Mellow Yellow

This fall, yellow will make a strong comeback in many different styles. We’re already AWH_PHOTO-8632beginning to see it debuting in shops around town, on the Instagram accounts of popular bloggers, and used by leading designers in new collections. We will see a rich, sunflower yellow, deeper in tone than the daisy yellow of spring.

When it comes to choosing which yellow items would best complement your existing wardrobe, turn to your favorite fashion bloggers or Pinterest account for suggestions. We’ve seen the trend add a pop of color in just about every style or shape, including dresses, skirts, pants, shoes and bags.

We may be kissing summer goodbye at the end of August, but prepare your closets to take a little inspiration from the sun this fall. Pair your yellow pieces with a rich brown, gray, black or orange to channel more of a fall look, resembling the leaves at the end of the summer.

Accessories – Not Just an Impulse Buy

Not only will yellow be making a statement this fall, but so will those easy and affordable add-on accessories that you just can’t seem to stay away from while you’re out shopping. Think along the lines of scarves, hats and jewelry. We’ve seen hats make a huge fashion statement over the last few years, and we are thrilled to see them sticking around.

AWH_PHOTO-0168Trendy accessories continue as a growing factor this fall, including new and old pieces. They can easily add to any woman’s personality and complement any look, depending on her style of choice. They have the advantage of being an affordable item that customers can easily pick up during a shopping trip.

Accessories should be an integral part of a retail business. There are different styles with a variety of quality to choose from, depending on the direction of your store. Select accessories that complement the apparel you’ll be selling for the season.

Show Your Spirit

In addition to bright colors and trendy accessories, collegiate items of state schools remain in the spotlight. Each fall, these items make their way back in some new form orAWH_PHOTO-9476 fashion. During the June Atlanta Apparel Market, collegiate T-shirts and stylish Game Day collections made appearances throughout showrooms and during the Daily Struts.

Shortly following football season, Christmas will be here before we know it, with all of its festive holiday fashion. During the holidays, it’s important to let your customers know what options your store has for gifting. Try showcasing your smaller items near the check-out area, or create a small gifting display. Your customers will appreciate that everything is in one spot, and they can easily find what they are looking for.

What trends are you most looking forward to for Fall 2015?

The next Atlanta Apparel Market will take place Thursday, August 6 – Monday, August 10, 2015.

“Fresh Food – Delivered Fast” with Classic Fare Catering

Having trouble choosing what food to serve in your showroom during market?  Or do you have the perfect place in mind, but the timing and pricing just aren’t right?  Look no further than Classic Fare Catering, AmericasMart’s on-site catering service, lead by head chef Martin Smetana.  Chef Smetana and his team of talented individuals make Classic Fare the perfect go-to destination for all of your catering needs here at AmericasMart, offering delicious and fresh food choices, excellent service and great pricing.

Recently, Classic Fare has released its new menu, created specifically with Showrooms in mind.  The new menu features a wide variety of options, including decadent French pastries, house-smoked pulled BBQ pork shoulder and fresh waldorf bleu salad. These mouth-watering options are sure to impress your guests and leave them coming back for another delicious bite during the next Market!

Chef Smetana and his team at Classic Fare Catering were kind enough to share one of their unique recipes with us to pass along to our readers.  Below you will find the recipe for their Watermelon and Spinach Salad, along with their Peach Vinegarette which is used to dress this light, summer salad.  We highly recommend trying this at home!


Watermelon & Spinach Salad

Ingredients:

1 oz BABY SPINACH

5 each SEEDLESS WATERMELON, SLICED INTO SQUARE SECTIONS

3 Tbsp. FETA CHEESE, CRUMBLED

2 Tbsp. PECANS, CHOPPED

1 Tbsp. OLIVE OIL

1 tbsp. BALSAMIC GLAZE – DRIZZLE

2 oz. PEACH VINAIGRETTE – OPTIONAL

Directions:

On a plate, alternate watermelon sections and baby spinach, as shown.

Top with feta cheese and pecans, olive oil, and drizzle with balsamic glaze. Serve immediately.

Catering 2     Catering 1

Peach Vinaigrette:

Yield 5 servings

1 PEACH, PEELED AND DICED

½  cup RICE WINE VINEGAR

1 cup SALAD OIL

Pinch of SALT


For more information on Classic Fare Catering and our other dining options, visit our Food Services webpage.

For all other inquires and to book services, contact Milena Hernandez at 404-220-2258.

The Top 10 List: The B-52s

Legendary party band, The B-52’s, began its musical career in the mid-70’s following drinks at a Chinese restaurant in Athens, GA.  After spending the beginning of its career road tripping for multiple gigs, the band’s music soon became a list of chart-topping hits.  Although the lively band has been around for over 34 years, its unique tunes are still favorites around the world.

Fred Schneider, frontman and founding member of the B-52’s, will be paying a visit to Atlanta, GA this July during The Atlanta International Gift and Home Furnishings Market.  On Friday, July 10, AmericasMart will be hosting “An Evening of Fun with  Fred Schneider of the B-52’s and DJ Vicky” on the Portman Blvd Patio. This must-see event is brought to Market by Monster Coffee.  

With the event just three short weeks away, we thought you’d want to start preparing for Fred’s visit now, so we put together a list of The B-52’s top ten hits.  Each song ranked in as follows:

1. “Love Shack” from album Cosmic Thing, released in 1989

2. “Rock Lobster” from album The B-52’s, released in 1979

3. “Roam” from album Cosmic Thing, released in 1989

4. “Private Idaho” from album Wild Planet, released in 1980

5. “52 Girls” from album Time Capsule, released in 1998

6. “Devil In My Car” from album Nude On The Moon: The B-52’s Anthology, released in 2002

7. “Mesopotamia” from the album Party Mix, released in 1991

8. “Meet The Flintstones”

9. “Planet Claire” from the album The B-52’s, released in 1979

10. “Wig” from the album Bouncing Off The Satellites, released in 1986

The Atlanta International Gift and Home Furnishings Market will take place Tuesday, July 7 – Tuesday, July 14.

Get to know the latest Accessories Council exhibitors!

The Accessories Council is a not-for-profit, national trade organization that works to build consumer awareness and higher demand in the fashion accessory industry.  It returns to the June Atlanta Apparel Market bringing some of the industry’s most fashion-forward and unique accessory lines along with them, all of which are showing in Atlanta for the first time.  These six designers and brand names  have been selected by The Accessories Council to show at the June Atlanta Apparel Market.  


About Deondra Jeree:

Deondra MorrisClass.  Sophistication.  Style.  Glamour.  These are the words that come to mind when describing Deondra Jeree’s luxury contemporary handbags.  When everyday life can feel like all we care about is consumption with a constant revolving door of trends, these handbags transcend the temporary to become the everlasting contemporary.  By utilizing classic colors such as gold, red, burgundy, and black and textiles such as genuine lizard skin andDeondra Jeree calfskin, these handbags will never stop being chic.

Born in a small town just outside of New Orleans, Louisiana, designer Deondra Jeree Morris fuses her southern roots with her big city savvy to create effortlessly stylish handbags.  Already featured in some of the country’s most followed fashion blogs and magazines, bloggers love it, editors love it, and we know you will love it, too.  As a millennial, Deondra Jeree is the fresh face the handbag industry needs to shake things up.  For those looking for luxury but want to think beyond Rodeo Drive and Park Avenue, this is the brand you will soon cherish.

Instagram: @_deondrajeree_

Twitter: @deondra_jeree

Facebook: @DeondraJeree

http://www.deondrajeree.com


About Kemi Designs:

KemiIt all began in Australia, with its laidback, grassy beaches and quietly bohemian fashion scene. Kemi first landed there in 2009, on the heels of receiving a degree in Apparel Design from the University of Delaware and on the promise of fulfilling a fashion internship. After gleaning all she could from the tutelage of the iconic Australian designer Willow, Kemi’s wanderlust kicked in. A year of living on the beach in Bondi and venturing out to explore the Great Barrier Reef, glaciers of New Zealand and street markets of Bangkok provided all the inspiration she needed to start her own jewelry line. Now, the 27-year-old crafts one-of-a-kind pieces by hand in the Upper East Side apartment she shares with her cat, Pancakes, and two best friends. Her geometric designs reflect both the tribal lean that informs her personal style — arrows, feathers, Moroccan half-moon shapes — and her urban surroundings, like the New Kemi 3York City skyline on her popular “We Built This City” sterling silver ring. The Long Island native customizes necklaces and bracelets on request, and is currently at work putting her talents to especially good use, creating pieces like her “Love is Blind” Braille ring, which benefits the Foundation Fighting Blindness. With a raw, organic finish as her trademark, Kemi’s jewelry echos her year getting lost in a rabbit hole while finding her calling. With her customers left feeling adorned and beautiful, her jewelry is meant to decorate the body as well as the soul.

Instagram: @KemiDesigns

Twitter: @KemiDesigns

Facebook: /KemiDesignsInc

www.kemidesigns.com

Market special: When you buy or place an order AT a show, you receive 10% off.


About Mondrina:

Monica FrisbieMondrina is a Sag Harbor, N.Y. based handbag brand founded by Monica & Matt Frisbie in 2012 while they Mondrina_tallulah_graywere living abroad in Lima, Peru. Inspired by the contrast of their two favorite seaside residences, Mondrina handbags mix luxury leathers with artisan made materials and suburb craftsmanship. Each handbag is hand cut and sewn in small batches out of luxury materials found and created.

Instagram: @Mondrina

Twitter: @Mondrina

Facebook: /BenchMadeLuxury

http://www.mondrina.com


About Sheep Shades:

Katie McKenna Pink Sheep HeiressSheep Shades is a line of high-quality, unisex sunglasses created under the influence of rock & roll for musicians, by musicians. Handcrafted in acetate with the highest quality lenses providingSheep Shades 100% UV protection, Sheep Shades capture the essence of the respectably rebellious rocker. Sheep Shades are for dreamers, doers, festival goers, concert junkies, rock stars — and anyone who believes in the power of music.   Sheep Shades — a Pink Sheep Heiress brand.

Instagram: @SheepShades

Twitter: @SheepShades

Facebook: /sheepshadesbypsh

Tumblr: sheepshades.tumblr.com

http://www.pinksheepheiress.com

Market Special: Free shipping and 10% discount on all orders over $500 placed during the show.


About Ragini Mittal:

Ragini MittalRagini Mittal was launched in 2012 by designers Ragini Mittal and her mother Chhaya Agarwal. Their work reflects a distinct fusion between the traditional, bright and bold, Indian Jewelry design and a western design aesthetic. Headquartered in the Northeast region of the US and in New Delhi, Ragini Mittal is able to utilize the inspirations from both geographic areas and beautifully incorporate the influences into all of her collections.Ragini 2

Ragini Mittal represents today’s feminine and fun woman, as well as, the powerful and bold modern woman through their designs. Each featured piece is handcrafted in New Delhi by local artisans. In doing so, Ragini Mittal is able to offer empowerment to young women through entrepreneurship and is able to stay well-connected to their communities.

Ragini Mittal is sold internationally and online.

Instagram: @RaginiJewels

Twitter: @RaginiJewels

Facebook: /RaginiMittalJewelry

http://www.raginimittal.com


About LUXCHILAS:

Silvana MontoyaSilvana Montoya, Colombian entrepreneur, founder of LUXCHILAS,  the famous brand of Luxury Wayuu Mochila Bags. With a background in business, a huge passion for design and a philanthropic heart, she fulfilled her dream of empowering Wayuu Tribe women to fight poverty.Luxchilas 2

Respecting the original Wayuu geometrical patterns, her designs are inspired by  their colorful combinations and by fashion trends. She creates modern and luxurious bucket style bags with crystals and leather fringes. This embellishment is made by single moms head of their households.

Part of the proceeds from the sales goes the future of the Tribe: the children. She has been able to donate complete meals and school supplies for them.

It is time to live the LUXCHILAS Experience: Be Bold, Feel Happy, Give Back, Look Fab!

Instagram: @Luxchilas

Twitter: @Luxchilas

Facebook: /LuxchilasBags

http://www.luxchilas.com

Market Special: Receive 10% off regular wholesale price.


About PLUMA:

PLUMA photoBrendan Cannon is the Creative Director of PLUMA, a collection of chic and elegant accessories produced in Italy by some of the premier luxury artisans in the world.

Cannon grew up in New York City and was influenced by his love of music and fashion from an early age. He began his career as stylist and over the course of his career has worked with publications, such as Vogue, Vogue Germany, Vogue Brazil, Vogue Mexico, W Magazine, Vanity Fair, New York Magazine, and Niche Media publications. He has also worked with celebrities including, Diane Kruger, Angelina Jolie, Emily Blunt, Jennifer Garner, Katie Holmes, Liza Minnelli, Michael Jackson, Bradley Cooper, Matt Damon and Keanu Reeves. In addition, Cannon has been featured as style expert on networks such as E!, Style, VH1, CBS, NBC, ABC, TLC and Bravo.

In 2013 he partnered with T-Project Inc, an Italian network of producers and suppliers to create PLUMA. Drawing inspiration from his travels throughout Tuscany, Cannon’s experiences with the family owned, specialty factories there inspired him to create a collection of accessories; suites of styles are grouped according to the materials used and produced in conjunction with a factory that specializes in the relevant technique.PLUMA photo 3

“Before meeting with the manufacturers to start the design process, I explored Italy to visually ‘inhale’ the balance of color and scale, from the natural landscape to the architecture to even local street style. Italy has long been the birthplace of the most luxurious fashion brands and trends, so I wanted to pay homage to that,” he said.

Cannon’s designs reflect the multi-faceted lives and sophistication of women who covet and wear luxury accessories. The precise combinations of luxurious elements like brass with molded resin, high-grade leather, enamel, high-quality plastics and nautical rope gives an elegant sensuality, allowing the jewelry to become a wardrobe staple.

PLUMA photo 2PLUMA debuted as a capsule collection that was shown alongside designer Jason Wu’s Pre-Fall 2013 collection. The ‘Oro’ suite, collaboration between Cannon and Wu, featured the brand’s signature gold links, brass, black enamel and molded resin. PLUMA officially launched with a full collection for the Spring 2014 season. PLUMA has attracted the attention of celebrities including Gwyneth Paltrow, Halle Berry, Jennifer Lopez, Sharon Stone, Kate Beckinsale, Lily Collins, Jessica Paré and Julianne Hough, among others.

Instagram: Pluma_Italia

Twitter: Pluma_Italia

Facebook: https://www.facebook.com/pages/Pluma-Italia/225948977541042

www.pluma-italia.com


You can find these brands at Atlanta Apparel, which takes place June 11-14, 2015 at AmericasMart Atlanta. Learn more at www.AmericasMart.com/Inside.

What’s Going On With Accessories? You Can’t Afford To Miss Out!

What’s more fun than updating your wardrobe and growing your sales with accessories? We can’t think of too many things! Accessories always fit! They are a great way to up a sales ticket and transform an outfit. Incorporating accessories into your mix is a smart, affordable and exciting way to keep your store fresh and create a treasure hunt for your shoppers. We are loving this season’s great handbags, colorful jewelry and fun footwear.

EXCLUSIVE PRODUCTS—There are many designers, particularly newer companies, that are willing to do small runs, unique colors or hardware with collections. It can’t hurt to ask! As you select new products, try to find things that can be special for your store or at least exclusive for your geographical area. It will give your shopper a reason to keep coming back.

REAL MEN ACCESSORIZE—There are more wonderful accessory and jewelry choices for men than ever before. Today’s man is ready and willing to up their fashion game. As you think about buying for holiday, you might want to include a few gift items.  Try Ransom Jewels for some great men’s jewelry.

TECHNOLOGY—Technology has transformed our lives and certainly the accessory world. All the tablets, phones and computers that will be gifted for the holidays will need new cases. Think about ways to grow your business with fashionable solutions to house our beloved tech. We’re currently loving Vanesa Rey’s sleek iphone cross-body cases.

Technology has infused itself into our products, too. Wearable tech items such as fit bands or smart fabrics are a fun way to refresh your assortment.

SOCIALLY CONSCIOUS PRODUCTS—Consumers are increasingly looking for meaning in what they buy. If you can find great looking product that was made with integrity, crafted close to your store or that uses environmentally friendly materials, all the better. We love items that give back in some way and so will your customers. Everyone loves a product with a story, be sure to educate and train your team so that they can convey it properly to your customers. Jewelry brand, Ragini Mittal, is a great example of a product that is both beautiful and gives back to the community.

PERSONALIZED PRODUCTS—Today’s shoppers love to have items that are especially made for them. Consider offering a mix of initials, monograms or the ability to customize products for your shoppers. Brands like John Wind Maximal Art have great charm programs and brands like Kemi Designs and Auburn Jewelry can make special jewelry pieces for your stores.

CREATIVE DISPLAYS—We love our products, but they don’t always show well without a little creativity. While walking the show, note how brands have propped and presented their items. There are many low cost ways to achieve the same results in your stores.  When accessories are displayed properly, they will sell much better! We love how VIP Unlimited uses a Rolodex to display their hair bands.

DON’T FORGET THE EYES! Good eye health is essential, so offering UV protective sunglasses or reading glasses is more important than ever. The average age of Americans is rising quickly, with the Boomer being the fastest growing market segment.  Fashionable readers are a great way to add on sales. StaysOn is a great product that mixes both fashion and function  with their sunglasses that can also be used as headbands.

Stop by and see the Accessories Council Showcase at booth #2-777, our trend presentation on Friday at 4 p.m. or my presentation on Saturday at 10 a.m. (both on 2nd floor runway.) We are happy to answer your accessory questions and show you some of our favorite brands and items!

-Karen Giberson
President, Accessories Council