Cast Your Vote for Your Favorite Emerging Designer!

We hope you caught yesterday’s Daily Strut featuring a snapshot of their designs, but you still won’t want to miss seeing the collections in their entirety. Plus, there’s still time to cast your vote for your favorite Emerging Designer.

Ballots may be picked up either at Registration or at any of the Emerging Designer’s booths located in Section 600 on Floor 2. By casting your ballot you will also be entered into our drawing for one of two great prizes! One lucky winner with receive 1 free hotel night during an upcoming Atlanta Apparel Market of your choice* and another person will cash in on a $100 gift card. The ballot box is located in the Emerging Designers section, across from Dressed Salads.

For more information about all of our featured Emerging Designers visit our website. Follow us on Twitter or like our Facebook Page to stay up-to-date on all of our Market happenings.

*Some restrictions apply

Hot Trends at the Daily Strut

Thursday we kicked off the Daily Strut series with Contemporary Trends from our exhibitors. There are two more opportunities to catch all of the latest in fashion design at the Daily Strut. See what’s hot from Premier and Young Contemporary this afternoon at 3 p.m. on floor 2. Be sure you don’t miss the final Daily Strut tomorrow at 1 p.m. where you can catch more of the latest Contemporary Trends.

Here’s a peek at some of the designs featured on the runway at Thursday’s kick-off.

Big Plans for Day Two

We’re wrapping up the first day of the August Apparel Market at AmericasMart and we’ve got a great lineup of events that you won’t want to miss on Friday.

Start out your day at Prom Style Watch 2013 presented by TeenPROM & Seventeen Prom on floor 12 a 8 a.m. TeenPROM’s editor-in-chief Jane Fort and Linda Korman, director of Prom Fashion Advertising for TeenPROM and Seventeen Prom will forecast the looks teens will be seeking in 2013. Plus, you’ll learn about their national retail program “THE DRESS SHOP,” incorporating three important marketing components for your business.

Next up is the Daily Strut at noon featuring our Emerging Designers Showcase. This will immediately be followed by our seminar Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Bridget Brennan, CEO of Female Factor and author of “Why She Buys,”she’ll educate you about the fundamentals of gender psychology and the global trends driving women’s purchasing decisions. With women buying nearly 80% of all consumer products, this is a market you certainly want to court. She’ll provide you with a roadmap for how to evaluate sales, marketing, branding and product design from a female perspective. A book sale and signing will follow. Both of these events will be on Floor 2.

At 3 p.m. the latest fashions from Esley will be strutting down the runway at the Daily Strut on Floor 2.

We’ve got a full evening planned beginning with the introduction of our new 12th floor with more special occasion designs than ever! Celebrate with us and take a look around. We’ll have live music, delicious food and cocktails for you to enjoy. At 5:45 p.m. head down to Floor 2 for more complimentary food and beverages at our Pre-Style Runway Party followed by the Style Runway Fashion Show, where you’ll see all of the hottest trends.

For more information on AmericasMart and what’s coming up next, visit our website. You can also keep up-to-date with us by giving our Facebook Page a like or by following us onhttp://www.twitter.com/atlantaapparel Twitter!

Top 10 Reasons To Attend Friday’s “Why She Buys” Presentation

-by Bridget Brennan, CEO, Female Factor

Women drive 70- 80 percent of all consumer purchases.  Are they buying enough of yours?  Join me on Friday afternoon at 1 p.m. to find out how to increase your sales and success with

Bridet Brennan, CEO, Female Factor

women consumers.  You will learn:

1)   The #1 reason women approach the shopping process differently from men, and how to leverage this knowledge to increase sales

2)   Why gender is the most powerful determinant of how your customers view the world and everything in it, including your product line-up

3)   The six biggest trends impacting women around the world, which provide a road map for determining their wants and needs

4)   A framework for evaluating your retail environment through a female lens

5)   The differences in male and female brains, and what this means in the selling environment

6)   Communication methods that have proven female appeal

7)   Why service can be your most powerful competitive advantage with women

8)   The differences between male and female culture and how this plays out in retail

9)   How to apply this information to your job

10)  You don’t want to miss the presentation everyone’s going to be talking about!

I look forward to meeting you there.  See you then!

-Bridget Brennan, CEO, Female Factor

1 p.m.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”

Floor 2, Center Stage

June Atlanta Apparel Market – Coming Day Two

We hope everyone has enjoyed day one so far, but we’re just getting started with the June Atlanta Apparel Market! Day two is full of great events as well. Continue reading to get a rundown of what to expect tomorrow.

Come chill with The King of Pops!

The Daily Strut begins at noon featuring Premiere.

Atlanta’s own The King of Pops will host a Freeze Break at 1:30 p.m. Visit Floor 11 and get a chilled treat as you shop for the latest trends.

Come to Floor 8 and Pucker Up! Claim your own Atlanta Apparel lipstick and lip gloss set. Supplies are limited and are for buyers only.

The Daily Strut comes alive again at 3 p.m. featuring Basically Me. Get introduced to the new clothing line from fashion designer Sonia Roldan as they introduce their new Summer/Transition and Fall collections on the Atlanta Market runway.

Come to the Pre-Style Runway Party and enjoy complimentary food and beverages before seeing the hottest trends at the Style Runway Fashion Show. The party starts at 5:45 p.m. on Floor 2.

See the hottest trends at the Style Runway Fashion Show!

After you’ve enjoyed your complimentary food and beverages, be sure to stick around and enjoy the Style Runway Fashion Show starting at 6:30 p.m. on Center Stage located on Floor 2.

For more information on tomorrow’s events and all of the June Atlanta Apparel Market events, be sure to visit our site.

You can also keep up-to-date with us by giving our Facebook Page a like or by following us on Twitter!

Accessories on the Rise

Since the economic downturn, we have seen an abundance of accessory lines at tradeshows. They have become an easy, more efficient way to spice up your wardrobe. Add a scarf instead a new top, buy a pair of $200 shoes you will wear daily instead of a $200 skirt, or throw a statement necklace on an old dress.

Even though we are seeing the apparel industry coming back, accessories never went away, and Atlanta Apparel is no different. We have fabulous hand-crafted, original, and statement accessories at our April show. Here are just a few of our new, up-and-coming lines who show true originality.

Wm. coleman mills is debuting their scarf collection at Atlanta Apparel. He is an established artist who has projected his paintings onto these beautiful cotton voile and silk chiffon scarves.

Deepa Gurnani is an accessory line out of New York who creates the most amazing beaded headbands, bags, and jewelry.

Inge Christopher is handbag line also out of New York. They stand apart because of their use of many different, unique fabrics and materials.

In our shoe category, Rockwell Tharp is debuting their collection of embroidered accessories at our April show. Their unique embroidery has a pattern for everyone and would brighten up any boutique.

You can find all of these collections, and much more, on our Premiere, floor 2, at the Atlanta Apparel show this weekend.

Visual Therapy

What a fantastic Friday at Atlanta Apparel! There was so much going on and the energy was great.

My favorite event was the Live Style seminar presented by Jesse Garza and Joe Lupo from Visual Therapy. The hour long event featured live models, a look at historical trends, different style types, upcoming trends and how to take looks from day to night.

Jesse & Joe, Visual Therapy

Lovely models all dolled up!

Behind the scenes with Visual Therapy’s Lisa Marie. We got a secret look into the suitcase of a stylist- she is beyond prepared for a fashion emergency!

The whole team after a wonderful event

To learn more about Visual Therapy click here and check out their website and blog. For more images from the event please visit Atlanta Apparel on Facebook.

(Tasty soba noodles from an earlier party)

(sushi!)

Tonight- we are excited for two Atlanta Apparel evening parties. At 5:30 p.m. join the floor 11 exhibitors for Trends & Tapas. This special event will be complete with a live DJ, complimentary drinks and food, plus…a secret pop-up giveaway! (you heard it here first!)

Then, stay late for Slide In and Shop Late on floor 8, this is best time to get your accessory buying done with the added bonus of scrumptious snacks and complimentary drinks.

Enjoy your night

-Amanda Macy Cheek