The World of Rugs in Atlanta

How any retailer or designer can shop and sell rugs
by Alix G. Perachon

Only a few years ago, there was a sharp divide between items that are handmade and those that are machine made. Decorative carpets are generally designated as handknotted and flatwoven rugs, both antique and new, exhibiting classic oriental and European designs. Meanwhile, handtufted and machine made rug patterns were typically more limited.

Today’s buyer has an unparalleled choice of rugs at all price points ranging from traditional to contemporary and from handmade to machine made. Thanks to revolutionary technological advances in construction and materials, machine made area rugs now offer a level of artistry and durability that was a dream a decade ago. Hence the latest color and design trends are no longer reserved for the high-end boutique rug market, but are universal regardless of the carpet’s creation—handknotted, handtufted, flatwoven or machine made.

As the rug is the foundation of the room, what better time to learn the basics and shop at Market? Here are need-to-know decorative area rug facts to guide you as you explore the exciting January Market.

A Kaleidoscope of Color and Design

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Produced in a variety of handmade and machine woven constructions, these are among the most important area rug design types that you will view at Market:

1.Traditional: Patterns are inspired from age-old oriental designs in mainly traditional colors originating from regions including Persia, Turkey, and China including Sultanabad, Tabriz, Serapi and Oushak.

2. Transitional: Transitional rugs have been a leading force in the last five years concurrent with the casual, informal look popular in interior design. Often integrating classic and contemporary elements in the same piece, they are available in a virtually infinite range of styles. These are some of the looks falling under the transitional rug umbrella:

Oriental—Traditional oriental rug patterns—including Sultanabad, Tabriz, Serapi, Oushak, and Central Asian—exhibit a modern twist with a broad range of contemporary colors such as various shades of grey, cream, blue, and aubergine.

Ikat—Inspired from southeast Asian tie-dyed textiles, these boldly patterned rugs come in a variety of colors.

Vintage—These are generally 30-to-60-year-old oriental rugs whose colors are often chemically washed to create a more subdued “shabby chic” effect. There are also reproduction vintage-style rugs.

Over-dyed—These can be vintage pieces or reproductions that have been “over-dyed” in mainly vivid colors—including neon greens, oranges, purples, and electric blues. Patterns are often intentionally partly “erased” to create a distinctive offbeat look.

3. Moroccan: Ranging from the authentic handcrafted nomadic pieces from Morocco to reproductions, Moroccan-style carpets are characterized by ivory, brown, black, and multicolored backgrounds with geometric motifs including squares, oblongs and diamonds.

4. Contemporary: These rugs range from subdued monochromatics to graphic geometrics and florals. Avant-garde designs—including painterly impressionist and cubist patterns have revolutionized the area rug repertoire. The finest pieces are considered modern works of art in their own right—generally handknotted or handwoven in all-natural materials such as wool and silk—but cost a fraction of contemporary paintings. While Nepal has been at the forefront of contemporary rugs, other countries of production are now also involved.

Texture, Texture and More Texture
Texture, rather than pattern, plays a key role in determining the beauty of many contemporary carpets. Traditionally, decorative rugs were mainly either pile (e.g., handknotted, handtufted, and power-loomed) or flatwoven by hand or machine. Now an impressive array of construction techniques, often combined in the same piece, create sophisticated textural effects. For instance, “high low” rugs feature a combined pile and flatweave construction where the design is raised pile and the ground is flatwoven. Subtle textural variations are also obtained with a variety of cut and loop pile techniques.

Tonal rugs’ exquisite subtlety is achieved through techniques including the artful shading of hues, known as abrash, which creates richness and depth. Moreover, natural silk or silk-like materials (e.g., bamboo and banana silks and viscose) often accent specific areas or are blended with other materials, such as wool, to create a more lustrous effect. Additional materials used to produce textural effects include aloe, linen, and jute. Never before has there been a more exciting time to shop for decorative rugs. Now it’s your turn to discover what’s making the area rug market tick.

Vibrant New Home for Rug Temps
During The Atlanta International Area Rug Market® featuring the National Oriental Rug Show sponsored by ORIA, buyers have the opportunity to explore collections from a broad spectrum of exhibitors. In addition to the showroom offerings, the temporary exhibits have a new home on Floor 7 of Building 1. Proximity to some of the top home accents, furnishings, linens and textiles companies in the industry creates a unique synergy.

“Locating our area rug temporaries so close to our home temporaries creates a seamless buying experience. Our rug temps have long been a staple of savvy home buyers, and now they can shop and source these exhibitors even more conveniently,” says Kevin Malkiewicz, vice president of leasing for AmericasMart.

Retailers and designers can conveniently source a variety of exceptional rugs from across the globe as they shop other categories. “As the floor is often the first thing the eye notices when you enter a room, decorative rugs are a key element in interior design,” says Alix Perrachon, principal of Alix Unlimited, LLC. “Decorating has never been easier thanks to your ability to select rugs from a dazzling array of styles and price points, all conveniently located in one building at AmericasMart together with the latest in home accents, furnishings, and linens collections.”

The Atlanta International Area Rug Market® featuring the National Oriental Rug Show sponsored by ORIA runs Wednesday, January 11 – Sunday, January 15, 2017. The Temporaries are open in Building 1, Floor 7 from Thursday, January 12 –  Monday, January 16 and select showrooms on Floors 3 – 6 are open through Tuesday, January 17.

Acknowledgment: The author would like to thank Reza Momeni of Momeni, Inc. and Alex Peykar of Nourison for their invaluable information.

Alix G. Perrachon is a writer, speaker, and consultant in the rug industry to the interior design trade. She is the author of The Decorative Carpet—Fine Handmade Rugs in Contemporary Interiors published by The Monacelli Press/Random House, the only book to feature rugs from the decorative standpoint, and of countless articles on oriental and decorative weavings and antiques. An ASID CEU-certified speaker, she has lectured on decorative rugs all over the country. She was an international judge for the Carpet Design Awards in Hanover, Germany and moderated the decorative rug panel at the Architectural Digest Design Show/New York Times Design Series in 2016.

Chip Wade Showcases Area Rug-Inspired Designs

HGTV Craftsman and Designer Chip Wade helped designers and retailers attending  the July 2011 edition of The  Atlanta International Gift & Home ChipWadeDiningRoomB1Floor14Furnishings Market and the Atlanta International Area Rug Market gain fresh new perspective on using area rugs  to inspire great designs and improve  retail bottom lines.

The world’s largest collection of area rugs played a starring role at Market and in Wade’s presentation to a large audience looking for design inspiration.  He explained his focus on whole-home design, with great rugs, furniture, accessories and linens comingChipWadeNurseryB1Floor3-2 together for a powerful statement.  His presentation showcased product across the AmericasMart home furnishings merchandise mix, including the Area Rug Center, which houses 350,000 square feet of product from the most important names in the area rug business.

Wade designed and decorated five stunning rooms including a dining room, bedroom/nursery and garden room to illustrate the beauty and versatility ChipWade-patioRoom-Bldg1Floor1of area rugs and how area rugs can set the entire design concept for a room. On Saturday, July 16, he escorted a large group of retailers and designers through the AmericasMart campus to teach them about AmericasMart’s unmatched variety of rug, furniture and home accents product lines to meet any design need.

Look for more exciting, educational and inspirational area rug events at the January 2012 Atlanta International Area Rug Market featuring the National Oriental Rug Show, January 12-15.

Shop & Learn with Area Rugs this July

Loloi-showroomAmericasMart® Atlanta is the number one resource for the area rug industry, featuring the nation’s largest collection of handmade, machine-made, new and antique area rugs in every style at every price point under one roof.

Beyond product and presentation, AmericasMart strives to provide a comprehensive experience for all buyers and exhibitors. As part of an overall commitment to helping retailers and exhibitors grow and develop better business skills, The Education Center continues to provide highly specialized, radically different and non-traditional learning opportunities.

Here’s what we have on tap for July: 


TIME: 11 A.M. – NOON

Don’t want to charge too much for your product but still want to make a profit? Join Andy Fried, Business Consultant at Kennesaw State University, for an educational seminar. In this class, you’ll learn pricing tactics and strategies for area rugs that increase profits and are easy as one, two, three! Fried has more than enough experience – 25 years to be exact – to be considered a “business guru.” His knowledge in the financial and retail sectors are sure to give you the right advice you need to maximize your profits.


TIME: 2:30-3:30 P.M.

Do you know the difference between a handmade rug and one that is machine made? Can you tell the difference between an Oushak and a Kilim? How do you know how if the price is right on your area rug? Think of this session as an “area rug 101” class. AmericasMart will provide you with all the info, including proper content, terminology and pricing structures. This panel discussion, made up of four of the world’s biggest area rug manufacturers, will ease your mind as you glide into area rug professionalism.


TIME: 1:30-2:30 P.M.

For those who are crazy about HGTV, we’ve got the right tour guide for you! Chip Wade, known as the carpenter on the Atlanta team of Designed to Sell, will lead you through the Home center to preview themed design showcases using area rugs as inspiration. Wade’s passion for design and the execution of large-scale remodels make him the perfect inspiration to show how to set the tone for your entire design concept in any room. Wade will also highlight many Home center showrooms, where you can find rugs, furnishings and accents to polish off the look.

AmericasMart Welcomes World Rug Gallery This January

907914-loGO World Rug Gallery will open its doors for the first time at AmericasMart this January at the Atlanta International Area Rug Market featuring the National Oriental Rug Show. The company has secured a 1,600 sq. ft. showroom on Floor 3 in Building 1.

“We look to AmericasMart—the leading resource for area rug buyers and professionals—to connect us with retailers from all over the world,” says Halil Kendirkiran, president of World Rug Gallery. “We look forward to the opportunities and business growth that will result from our presence here in Atlanta.”

World Rug Gallery’s mission is to provide its customers with excellentservice, product assortment in various styles, shapes and color, along with quick delivery. It annually produces more than 5 million sq. ft. of area rugs.

World Rug Gallery will celebrate its new home in Atlanta with a ribbon cutting at the January Market. Don’t miss out on this event! To learn more about the January Market click here. To read the entire release click here.

Three Top Area Rug Exhibitors Recommit to AmericasMart

IMG_8331[1]Three area rug leaders have renewed their leases in Building 1, reaffirming AmericasMart as the premier destination for area rugs. Obeetee Inc, Amici Imports, and Colonial Mills (CMI) have extended their presence in Atlanta with the renewal of their showroom leases, put into effect immediately. Obeetee is located in a 5,400 sq. ft. showroom on floor 5, 5-D-8, in Building 1. Both Amici Imports and Colonial Mills are on floor 6 in Building 1. Amici is a 2,100 sq. ft. space in 6-F-11 and Colonial Mills is in a 1,646 sq. ft. space in 6-E-1.

Obeetee, an AmericasMart exhibitor since 1993, is known for being India’s leading producer and exporter of exquisite hand-knotted, hand-tufted and flatwoven carpets.

Amici Imports, established in 2003, has shown product at AmericasMart Atlanta since its start. Known as a diversified producer and importer of handmade area rugs and wall-to-wall rugs, this leading wholesale and manufacturing company has made an impact around the world.

26878_2180Colonial Mills, founded in 1977, is recognized as a leader in the braided rug business.  Colonial Mills takes pride in bringing beautiful colors and designs to life in braided-texture area rugs of exceptional quality and value, and that all of their products are made in the USA. 1985.

Discover these key area rug exhibitors, among dozens of others this January at The Atlanta International Area Rug Market featuring the National Oriental Rug Show (NORS). For more information, click here. To read the entire release, click here.

AmericasMart Celebrates 50 Years

18273-01_smallAmericasMart Building 1, which originally opened its doors as the Atlanta Merchandise Mart in 1961, will ring in the New Year by celebrating its 50th Anniversary in 2011. This anniversary marks its five-decade position as the premier destination for home furnishings, décor and accents, highlighted by the January 2011 Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market.

This landmark anniversary affirms AmericasMart’s strength and longevity and elevates Building 1 as the epicenter for an expansive HOME furnishings product mix. With the most complete product collections, the HOME building is the primary resource for retailers to discover the latest and greatest products—all in one strategically designed location.

New to the HOME collection is HD Home, making its highly anticipated debut in the Market Temporaries this January. HD Home is a juried collection of exclusive high-design home furnishings and décor, and will be showcased on the first floor in the “center hall” of the HOME building.18273-09

The comprehensive collections in the HOME center continue to attract home and gift retailers and interior designers from around the world. This January, retailers and interior designers can expect to once again discover an international HOME destination supported by 50 years of commitment and evolution.

Be part of history at the January 2011 Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market. For more information about the January Market, click here.

 To read the entire release, click here.

AmericasMart Recognizes Visual Excellence and Grand Opening, Expansion and Relocation of Showrooms this July

Cross Roads Originals

This past week at the July 2010 Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market, AmericasMart celebrated the opening, expansion and relocation of 84 permanent showrooms with ribbon cutting ceremonies. Additionally, 33 individual showrooms and 18 temporary booths—including one spectacular Best of Show Booth—were honored with AmericasMart’s coveted Visual Display Award for outstanding visual creativity, use of space, product placement, signage, flooring and lighting.

Congratulations to all of our winners and new showrooms!

San Diego Hat Company

To find out more about the Visual Display Award Winners and showrooms that were acknowledged for their grand opening, expansion or relocation of space please click here.