4 Tips to Sell More Accessories & Shoes

By Christina O’Flaherty

What’s a little black dress without a killer pair of heels?

Is the latest look really complete minus the handbag that ties it all together?

The right accessory can make or break an outfit, and the versatility of accessories make them optimal options for add-on sales. Read how you can boost the sales revenue in your store with these four easy tips for selling accessories:

Measure Shoe Size
If a customer falls in love with a shoe, only to learn it’s not available in their size, they can easily become frustrated and leave your store empty handed. It may seem like a hassle, but measuring their foot before pulling any shoes is the best way to show them all of their options off the bat, save both of you time, and get them engaged in conversation. 

Pique Curiosity
Bring out a few extra shoe options when you pull their requested shoe, like a different style shoe in the same color. Wait for them to ask about the extra boxes BEFORE showing them. By engaging them in this manner, you’re piquing their interest instead of trying to push something on them. This goes for accessories as well. Ask them if they’d like to see what necklace or bag other customers paired with the outfit they’re buying. A simple open question can do wonders.

Inspire Complete Looks
Create tangible displays around your store that show complete outfits from head to toe, as well as smaller areas that display your key items styled with accessories. Add scarves and jewelry to clothing on hangers or pair the latest “it” bag with some of your seasonal bestsellers. More options mean more sales opportunities.

Showcase on Social Media
In the age of Instagram and other social sites, more and more shoppers crave styled looks. Post photos of your employees wearing the latest accessories, ask customers to post themselves wearing their purchases (you can also offer a contest or discount for this), or work with a local stylist for help. They’re experts in mixing the new and the old so you can always offer your customers something “fresh” in the store.

Now that you’ve learned tips for selling more accessories, it’s time to stock up on the latest trends!

Trends to Watch

Trend: Wrap-Tie Footwear Line: Kristin Cavallari by Chinese Laundry

Trend: Wrap-Tie Footwear
Line: Kristin Cavallari by Chinese Laundry – 310.838.2103; ChineseLaundry.com

Trend: Runner Line: TOMS

Trend: Runner
Line: TOMS – 310.566.3170; Toms.com

Trend: Bowling Bag Line: Toregrossa

Trend: Bowling Bag
Line: Torregrossa – 732.991.2992; TorregrossaFashions.com

Trend: Natural Stones Line: Mliz

Trend: Natural Stones
Line: M. Liz Jewelry – 561.251.7007; MLizJewelry.com

Make sure to check out the Atlanta Apparel Market this weekend (June 2 – 5, 2016) in Building 3. Explore temporary collections on Floors 2 – 4 like Shoe Studio and JFA: Jewelry & Fashion Accessories, plus a wide mix of accessories and footwear in our showrooms on Floors 6 – 13.

Get to know the latest Accessories Council exhibitors!

The Accessories Council is a not-for-profit, national trade organization that works to build consumer awareness and higher demand in the fashion accessory industry.  It returns to the June Atlanta Apparel Market bringing some of the industry’s most fashion-forward and unique accessory lines along with them, all of which are showing in Atlanta for the first time.  These six designers and brand names  have been selected by The Accessories Council to show at the June Atlanta Apparel Market.  


About Deondra Jeree:

Deondra MorrisClass.  Sophistication.  Style.  Glamour.  These are the words that come to mind when describing Deondra Jeree’s luxury contemporary handbags.  When everyday life can feel like all we care about is consumption with a constant revolving door of trends, these handbags transcend the temporary to become the everlasting contemporary.  By utilizing classic colors such as gold, red, burgundy, and black and textiles such as genuine lizard skin andDeondra Jeree calfskin, these handbags will never stop being chic.

Born in a small town just outside of New Orleans, Louisiana, designer Deondra Jeree Morris fuses her southern roots with her big city savvy to create effortlessly stylish handbags.  Already featured in some of the country’s most followed fashion blogs and magazines, bloggers love it, editors love it, and we know you will love it, too.  As a millennial, Deondra Jeree is the fresh face the handbag industry needs to shake things up.  For those looking for luxury but want to think beyond Rodeo Drive and Park Avenue, this is the brand you will soon cherish.

Instagram: @_deondrajeree_

Twitter: @deondra_jeree

Facebook: @DeondraJeree

http://www.deondrajeree.com


About Kemi Designs:

KemiIt all began in Australia, with its laidback, grassy beaches and quietly bohemian fashion scene. Kemi first landed there in 2009, on the heels of receiving a degree in Apparel Design from the University of Delaware and on the promise of fulfilling a fashion internship. After gleaning all she could from the tutelage of the iconic Australian designer Willow, Kemi’s wanderlust kicked in. A year of living on the beach in Bondi and venturing out to explore the Great Barrier Reef, glaciers of New Zealand and street markets of Bangkok provided all the inspiration she needed to start her own jewelry line. Now, the 27-year-old crafts one-of-a-kind pieces by hand in the Upper East Side apartment she shares with her cat, Pancakes, and two best friends. Her geometric designs reflect both the tribal lean that informs her personal style — arrows, feathers, Moroccan half-moon shapes — and her urban surroundings, like the New Kemi 3York City skyline on her popular “We Built This City” sterling silver ring. The Long Island native customizes necklaces and bracelets on request, and is currently at work putting her talents to especially good use, creating pieces like her “Love is Blind” Braille ring, which benefits the Foundation Fighting Blindness. With a raw, organic finish as her trademark, Kemi’s jewelry echos her year getting lost in a rabbit hole while finding her calling. With her customers left feeling adorned and beautiful, her jewelry is meant to decorate the body as well as the soul.

Instagram: @KemiDesigns

Twitter: @KemiDesigns

Facebook: /KemiDesignsInc

www.kemidesigns.com

Market special: When you buy or place an order AT a show, you receive 10% off.


About Mondrina:

Monica FrisbieMondrina is a Sag Harbor, N.Y. based handbag brand founded by Monica & Matt Frisbie in 2012 while they Mondrina_tallulah_graywere living abroad in Lima, Peru. Inspired by the contrast of their two favorite seaside residences, Mondrina handbags mix luxury leathers with artisan made materials and suburb craftsmanship. Each handbag is hand cut and sewn in small batches out of luxury materials found and created.

Instagram: @Mondrina

Twitter: @Mondrina

Facebook: /BenchMadeLuxury

http://www.mondrina.com


About Sheep Shades:

Katie McKenna Pink Sheep HeiressSheep Shades is a line of high-quality, unisex sunglasses created under the influence of rock & roll for musicians, by musicians. Handcrafted in acetate with the highest quality lenses providingSheep Shades 100% UV protection, Sheep Shades capture the essence of the respectably rebellious rocker. Sheep Shades are for dreamers, doers, festival goers, concert junkies, rock stars — and anyone who believes in the power of music.   Sheep Shades — a Pink Sheep Heiress brand.

Instagram: @SheepShades

Twitter: @SheepShades

Facebook: /sheepshadesbypsh

Tumblr: sheepshades.tumblr.com

http://www.pinksheepheiress.com

Market Special: Free shipping and 10% discount on all orders over $500 placed during the show.


About Ragini Mittal:

Ragini MittalRagini Mittal was launched in 2012 by designers Ragini Mittal and her mother Chhaya Agarwal. Their work reflects a distinct fusion between the traditional, bright and bold, Indian Jewelry design and a western design aesthetic. Headquartered in the Northeast region of the US and in New Delhi, Ragini Mittal is able to utilize the inspirations from both geographic areas and beautifully incorporate the influences into all of her collections.Ragini 2

Ragini Mittal represents today’s feminine and fun woman, as well as, the powerful and bold modern woman through their designs. Each featured piece is handcrafted in New Delhi by local artisans. In doing so, Ragini Mittal is able to offer empowerment to young women through entrepreneurship and is able to stay well-connected to their communities.

Ragini Mittal is sold internationally and online.

Instagram: @RaginiJewels

Twitter: @RaginiJewels

Facebook: /RaginiMittalJewelry

http://www.raginimittal.com


About LUXCHILAS:

Silvana MontoyaSilvana Montoya, Colombian entrepreneur, founder of LUXCHILAS,  the famous brand of Luxury Wayuu Mochila Bags. With a background in business, a huge passion for design and a philanthropic heart, she fulfilled her dream of empowering Wayuu Tribe women to fight poverty.Luxchilas 2

Respecting the original Wayuu geometrical patterns, her designs are inspired by  their colorful combinations and by fashion trends. She creates modern and luxurious bucket style bags with crystals and leather fringes. This embellishment is made by single moms head of their households.

Part of the proceeds from the sales goes the future of the Tribe: the children. She has been able to donate complete meals and school supplies for them.

It is time to live the LUXCHILAS Experience: Be Bold, Feel Happy, Give Back, Look Fab!

Instagram: @Luxchilas

Twitter: @Luxchilas

Facebook: /LuxchilasBags

http://www.luxchilas.com

Market Special: Receive 10% off regular wholesale price.


About PLUMA:

PLUMA photoBrendan Cannon is the Creative Director of PLUMA, a collection of chic and elegant accessories produced in Italy by some of the premier luxury artisans in the world.

Cannon grew up in New York City and was influenced by his love of music and fashion from an early age. He began his career as stylist and over the course of his career has worked with publications, such as Vogue, Vogue Germany, Vogue Brazil, Vogue Mexico, W Magazine, Vanity Fair, New York Magazine, and Niche Media publications. He has also worked with celebrities including, Diane Kruger, Angelina Jolie, Emily Blunt, Jennifer Garner, Katie Holmes, Liza Minnelli, Michael Jackson, Bradley Cooper, Matt Damon and Keanu Reeves. In addition, Cannon has been featured as style expert on networks such as E!, Style, VH1, CBS, NBC, ABC, TLC and Bravo.

In 2013 he partnered with T-Project Inc, an Italian network of producers and suppliers to create PLUMA. Drawing inspiration from his travels throughout Tuscany, Cannon’s experiences with the family owned, specialty factories there inspired him to create a collection of accessories; suites of styles are grouped according to the materials used and produced in conjunction with a factory that specializes in the relevant technique.PLUMA photo 3

“Before meeting with the manufacturers to start the design process, I explored Italy to visually ‘inhale’ the balance of color and scale, from the natural landscape to the architecture to even local street style. Italy has long been the birthplace of the most luxurious fashion brands and trends, so I wanted to pay homage to that,” he said.

Cannon’s designs reflect the multi-faceted lives and sophistication of women who covet and wear luxury accessories. The precise combinations of luxurious elements like brass with molded resin, high-grade leather, enamel, high-quality plastics and nautical rope gives an elegant sensuality, allowing the jewelry to become a wardrobe staple.

PLUMA photo 2PLUMA debuted as a capsule collection that was shown alongside designer Jason Wu’s Pre-Fall 2013 collection. The ‘Oro’ suite, collaboration between Cannon and Wu, featured the brand’s signature gold links, brass, black enamel and molded resin. PLUMA officially launched with a full collection for the Spring 2014 season. PLUMA has attracted the attention of celebrities including Gwyneth Paltrow, Halle Berry, Jennifer Lopez, Sharon Stone, Kate Beckinsale, Lily Collins, Jessica Paré and Julianne Hough, among others.

Instagram: Pluma_Italia

Twitter: Pluma_Italia

Facebook: https://www.facebook.com/pages/Pluma-Italia/225948977541042

www.pluma-italia.com


You can find these brands at Atlanta Apparel, which takes place June 11-14, 2015 at AmericasMart Atlanta. Learn more at www.AmericasMart.com/Inside.

What’s Going On With Accessories? You Can’t Afford To Miss Out!

What’s more fun than updating your wardrobe and growing your sales with accessories? We can’t think of too many things! Accessories always fit! They are a great way to up a sales ticket and transform an outfit. Incorporating accessories into your mix is a smart, affordable and exciting way to keep your store fresh and create a treasure hunt for your shoppers. We are loving this season’s great handbags, colorful jewelry and fun footwear.

EXCLUSIVE PRODUCTS—There are many designers, particularly newer companies, that are willing to do small runs, unique colors or hardware with collections. It can’t hurt to ask! As you select new products, try to find things that can be special for your store or at least exclusive for your geographical area. It will give your shopper a reason to keep coming back.

REAL MEN ACCESSORIZE—There are more wonderful accessory and jewelry choices for men than ever before. Today’s man is ready and willing to up their fashion game. As you think about buying for holiday, you might want to include a few gift items.  Try Ransom Jewels for some great men’s jewelry.

TECHNOLOGY—Technology has transformed our lives and certainly the accessory world. All the tablets, phones and computers that will be gifted for the holidays will need new cases. Think about ways to grow your business with fashionable solutions to house our beloved tech. We’re currently loving Vanesa Rey’s sleek iphone cross-body cases.

Technology has infused itself into our products, too. Wearable tech items such as fit bands or smart fabrics are a fun way to refresh your assortment.

SOCIALLY CONSCIOUS PRODUCTS—Consumers are increasingly looking for meaning in what they buy. If you can find great looking product that was made with integrity, crafted close to your store or that uses environmentally friendly materials, all the better. We love items that give back in some way and so will your customers. Everyone loves a product with a story, be sure to educate and train your team so that they can convey it properly to your customers. Jewelry brand, Ragini Mittal, is a great example of a product that is both beautiful and gives back to the community.

PERSONALIZED PRODUCTS—Today’s shoppers love to have items that are especially made for them. Consider offering a mix of initials, monograms or the ability to customize products for your shoppers. Brands like John Wind Maximal Art have great charm programs and brands like Kemi Designs and Auburn Jewelry can make special jewelry pieces for your stores.

CREATIVE DISPLAYS—We love our products, but they don’t always show well without a little creativity. While walking the show, note how brands have propped and presented their items. There are many low cost ways to achieve the same results in your stores.  When accessories are displayed properly, they will sell much better! We love how VIP Unlimited uses a Rolodex to display their hair bands.

DON’T FORGET THE EYES! Good eye health is essential, so offering UV protective sunglasses or reading glasses is more important than ever. The average age of Americans is rising quickly, with the Boomer being the fastest growing market segment.  Fashionable readers are a great way to add on sales. StaysOn is a great product that mixes both fashion and function  with their sunglasses that can also be used as headbands.

Stop by and see the Accessories Council Showcase at booth #2-777, our trend presentation on Friday at 4 p.m. or my presentation on Saturday at 10 a.m. (both on 2nd floor runway.) We are happy to answer your accessory questions and show you some of our favorite brands and items!

-Karen Giberson
President, Accessories Council

If The Shoe Fits: Tips For Incorporating Footwear Into Your Store

Cinderella discovered that the right shoe can change your life. Marilyn Monroe mused if you “give a girl the right shoes and she can conquer the world.” Top retailers know that introducing shoes into their product mix can change their business.

Learn how you can incorporate shoes into your clothing store with these tips:

High Heeled Shoes At Atlanta Apparel Market LEARN THE TERMINOLOGY. Like any industry, shoes definitely have their own jargon. Brush up on manufacturing terms, heel descriptions and shoe parts before you place an order. It’s also important to understand differences in shipping terminology – open stock means you can order a combination of sizes, case pack means that you receive a manufacturer-selected assortment of sizes that can be based on most popular sizes, availability or both.  Knowing these terms will help you better work with the lines.

UNDERSTAND SIZING. While they are based on a different numbering system, apparel sizing techniques can be applied to shoes. Introduce a shoe line like a new clothing line – with the most common sizes, 8 and 9. Once you have the line for a while you can adjust your ordering based on your customers’ needs. As with clothing it’s also important to know nuances in sizing across the world. European styles do not have half sizes and British size equivalents are one less than their American counterparts.

SURVEY YOUR STORE. Most people like to sit down when they try on a pair of shoes. Do you have a place for them to take a seat? Also look at what your sales associates are wearing and encourage them to wear styles you’re selling.

Shoe Buyers at Atlanta ApparelESTABLISH YOUR SERVICE LEVEL. Do your customers prefer to work with a sales associate? Feature a few shoe samples on the floor and have the associates bring the correct sizes out the customer with a few more options. If your store is more self-service oriented, stock the inventory on the floor and make sure the shoes are ready to be tried on: lace them up, remove any extra packaging and organize them by size and style. It’s also helpful to have a supply of disposable footies available near the try-on area.

ACCESSORIZE. The right accessories to go with your shoes aren’t just bags, jewelry and scarves, also consider carrying heel inserts, dust bags, tights, socks and hosiery that complement your product mix.

CREATE COMPLETE LOOKS. Dress your customers from head to toe. Include shoes with your display outfits or show them with a complementary accessory. Will those wedges look great with your “it” bag? Show them together and create a must-have fashion moment.

Boots at Atlanta Apparel MarketWORK WITH THE SEASONS. Shoes tend to have a longer shelf life, so you can continue to keep them fresh throughout the change in season. A great boot pairs with tights and a dress in the Fall and a heavy sweater in the Winter. Mix up your styling to showcase the shoe’s longevity and show your returning customers how great the shoes she bought from you last month look with a whole new outfit.

MAKE THE MOST OF YOUR BRANDS. Many people are shoe brand loyalists. Use their passion for the line to drive sales to your store. If the brand allows it, use their image or name in your advertising and store displays. Use the brands to get their loyal fans in to your store so you can turn them into your loyal customers.

Atlanta Apparel’s Temporary Shoe Studio and Premiere collections and Permanent Fashion Accessories & Shoes and Women’s Apparel collections feature dozens of trend-making shoe collections, all available at the March Atlanta Apparel Market (Showrooms: March 19-23, Temporaries: March 19-22, Social Occasion: March 18-20). See a full list of shoe showrooms on www.AmericasMart.com.

Special thanks to Brandon Brewer of Naughty Monkey and Not Rated and Matt Lombardi Fit Flop for their assistance with this post.

 

AmericasMart Recognizes Visual Excellence and Grand Opening, Expansion and Relocation of Showrooms this July

Cross Roads Originals

This past week at the July 2010 Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market, AmericasMart celebrated the opening, expansion and relocation of 84 permanent showrooms with ribbon cutting ceremonies. Additionally, 33 individual showrooms and 18 temporary booths—including one spectacular Best of Show Booth—were honored with AmericasMart’s coveted Visual Display Award for outstanding visual creativity, use of space, product placement, signage, flooring and lighting.

Congratulations to all of our winners and new showrooms!

San Diego Hat Company

To find out more about the Visual Display Award Winners and showrooms that were acknowledged for their grand opening, expansion or relocation of space please click here.

Check Out the Daily Strut

blkdress  denjjkt  pinkdressjkt

The June 2010 Atlanta Apparel Market kicked off in style on Thursday with the first of twice-daily fashion shows. Showcasing pieces ranging from Hobo bags and By Boe jewelry to True Religion jeans and En Focus Studio dresses, buyers viewed amost 50 looks.

prpldrs  redbag  grnjkt

Visit The Lounge on Floor 2 at 11 a.m. and 3 p.m. Thursday, Friday and Saturday and at 1 p.m. on Sunday to check it out!

Parasuco Jeans Headlining Style Runway Fashion Show

FashionShow1June is quickly approaching which means Atlanta Apparel’s Style Runway fashion show is just around the corner! There are so many events going on at the June Market you won’t want to miss. Here is your chance to sort through an amazing selection of apparel. The fashion show will be presented by Canada’s Parasuco Jeans as the headlining sponsor.

Trends showcased during the Style Runway fashion show by Parasuco Jeans include chic new styles for fall and early holiday season. Parasuco will open the fashion show by presenting lines from the women’s, men’s, children’s anFashionShow2d accessory categories. Plus, after Parasuco’s collection you can see a showcase of the trends and featured lines premiering at Market.

Come to the daily fashion shows at 11 a.m. and 3 p.m. in Floor 2 Atrium, take part in fabulous giveaways and try to catch the beer and wine cart throughout Market! Don’t forget to stop by THE LOUNGE in the Floor 2 Atrium at 6 p.m. preceding the Style Runway fashion show at 6:30 on Friday, June 11 for a cocktail reception!

More information on the Style Runway fashion show can be found here.