Naturally Beautiful

How a love of antiques transforms lifestyle design
By Brooke & Steve Giannetti

Portrait of mid 40's caucasian male-female couple in stone archway looking into dining area of home.

Antiques tell a story, and we believe every home should have its own narrative that embraces history and collections from the past.

We’re known for our “Patina Style” which is our design philosophy based on our belief in the beauty of worn natural finishes. Patina style was born from the combination of Steve’s passion for industrial and architectural antiques and my love of Belgian linens and delicate antiques. In our own homes and the ones we designed for our clients, we found these pieces allowed us to live in beautiful spaces without worrying about each nick or imperfection.

Why do we love designing with antiques? Every antique brings its own personal story to a room. Each worn edge, every mellowed piece of brass is the result of daily experiences the antique has with the people who live with it. When I walk into a room that’s decorated with antiques, I feel their personalities fill the space. Unlike new furniture, each antique is unique. No two pieces have the exact same wear or signs of age. Using antiques ensures that each space is unlike any other, and the combination allows the singular personality of the homeowner to shine through.

Ageless Treasures

When we go on buying trips, we look for pieces with specific characteristics rather than provenance. During our search for antiques, we look for those natural materials that age wonderfully over time… a chesterfield sofa that is still upholstered in the original aged leather, an unfinished wood farm table whose top is dented from the many family meals, copper pots so tarnished that you can almost smell the minestrone soup simmering in it many years ago.

We work with clients of all ages, and we find millennials have been brought up in a time of mass production, yet they are becoming more aware of craftsmanship and the value of pieces with authenticity. Even some of the modern houses Steve designs that are full of contemporary art are always enhanced by antiques.

Artistic Serenity 

Overall, we strive to create serene spaces. This desire is behind our love of antique Swedish pieces. Their pale painted finishes in neutral grays and blues provide a calm color palette to our life. Swedish antiques also have a combination of rustic and refined detailing that allows us to design spaces that are both elegant and comfortable.

We also find ourselves drawn to furniture pieces that embrace the artists and craftspeople who made or used them… the sketch made before the drawing, the wood hat molds from a millinery, or the draper’s table from a cloth merchant. These utilitarian objects add another layer to the story of a room.

Accessible Design 

As a designing couple (Steve as architect, Brooke as designer), we transformed our Los Angeles office into a retail space, which gave us the opportunity to create a store that mixed the antiques we love with our custom furniture. We began to design our own upholstered pieces specifically to complement well-designed antiques. We’re always drawn to furniture pieces that have classical proportions; we use the same classical proportions and human scale.

We cover our pieces using only natural materials that only get better with use. Our linen slipcovers get softer and more comfortable. Our leathers get more comfortable and more complex as time goes by, and our velvets are more beautiful with every crush. It’s part of the beauty of treasured, worn objects.

Steve Giannetti is a renowned architect who specializes in the unique combination of classical and modern architecture. Since founding the firm in 1994, he has designed homes around the world for clients in nearly every architectural style. Steve is now working on homes in California, France, Connecticut and Nashville. Brooke Giannetti runs the company’s interior design studio and is the author of the design blog, Velvet and Linen. She and Steve are the Authors of the books Patina Style (2011), and Patina Farm (2016). The firm’s work has been published in Veranda, The New York Times, Santa Barbara Magazine, C Magazine, and Good Housekeeping, as well as several other publications. Together they own the store Giannetti Home, located in Los Angeles, Calif., which also functions as their studio. They live on Patina Farm with their three children, mini goats, dogs, Sicilian donkeys, chickens, and Hector, the house bunny.

Find ANTIQUES at The Atlanta International Gift & Home Furnishings Market July 13-16, 2017.

Discovering New Treasures

In Building 1, Floors 3-6 offer a world of possibility.

At AmericasMart, it’s all about discovering those special, distinctive items that set a boutique apart from its competitors. And the best way to discover such treasures is to leave no stone unturned while shopping the Market. Floors 3-6 offer options beyond what some buyers realize, providing lots more to discover while working Market.

“Generally speaking, when you expand the path you’re traveling, you’re going to find things your competition is not finding,” says Rachel Fasciani, director of Public Relations and Marketing for Momeni. “If you’re going beyond your regular pattern, you will be able to find new and different showrooms. Those elements of surprise can really make your market.”

Welcome Options 

At Momeni, colorful coir mats, part of the Novogratz licensed collection, are among the products with appeal to both a gift retailer and a home furnishings boutique. “A rainbow doormat, especially for the summertime…it’s such an easy, quick, fun and happy sell,” says Fasciani.

Fasciani says at the July Market, holiday doormats will be in the spotlight, just in time for fourth-quarter planning. And indoor/outdoor rugs, which combine ontrend patterns with exceptional durability, are another versatile option for smaller retailers.

While Oriental Weavers’ core customers are furniture stores, the company has a cadre of boutique clients and welcomes more. Angie Shook, director of Marketing and Public Relations, says one point of differentiation with the company is that it focuses exclusively on rugs, rather than also offering textiles, pillows and other accessories. “We do one thing, and we do it well,” she says.

According to Shook, some boutique retailers focus on more high-end offerings than many furniture stores might choose, but these independent shops are eager to snap up products that fit with today’s trends. Smaller retailers often order 5×8 rugs due to space constrains, but offer larger sizes for order.

“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room.” Tiffany Yaraghi

As with Momeni, Oriental Weavers also has a strong business in indoor/outdoor rugs. “The great thing about these rugs is that you can use them in high-traffic areas like your kitchen or mudroom, as well as in the dining room or in outdoor covered sitting areas,” says Shook. “You can take the outdoors in, or the indoors out.”

Lifestyle Shopping

But it’s not just area rugs to be found on these floors… even in the showrooms of brands better known for their floorcoverings. Safavieh is one of several area rug manufacturers offering a complete home furnishings brand, carrying accent pillows, throws, garden stools, wall art and more.

“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room,” says Tiffany Yaraghi, director of home textiles for Safavieh. “Our designers create marvelous lifestyle settings, in which our accessories play an important part in accenting the overall look and feel of a room.” Yaraghi says that as her company’s product assortment has evolved to include more and more home accessories, she’s seen more traffic from retailers who are interested in these items, including gift shops and boutiques.

For retailers looking for interesting artwork, METcolors is a refreshing option whether they carry art or accessories to complement furniture and rugs. “We offer original paintings by top contemporary American artists, original engravings from the 16th through 19th centuries, exclusive high-end reproduction wall décor from American and European artists, and more,” says Shirin Asghari, president. The company also offers cork boards, oversized tapestries, pillows and lampshades.

Gift retailers can benefit from METcolors’ ability to customize products and their offerings of original artwork at wholesale prices. During Market, the showroom also has artist signings, product giveaways, and even daily chef-created meals.

Servicing the Complete Retailer

Showrooms tenants of these floors are quick to assure smaller retailers that they’ll be given attention and consideration, no matter how small their business.

“We built our business on small brick-and-mortar retailers, and we still very much cater to that group,” says Fasciani. “Some showrooms can seem intimidating to, but we are the polar opposite of that. We want you to come in, see our product, and have the experience of the Momeni brand.”

Yaraghi says one of the strengths of the Safavieh brand is that all of the company’s product lines work well together, while still exhibiting their own unique qualities. This makes it easy to create vignettes that tie in area rugs, furniture, and gift items. “Gift shop owners can always be assured of seeing high-end products at price-points that reach a broad base of consumers, that we always have a large inventory of every item, and that our shipping and service is fast and efficient.”

For More Information: METcolors,metcolors.com, 405.606.7878; Momeni, momeni.com, 201.549.7220; Oriental Weavers, owrugs.com, 706.277.9666 and Safavieh, safavieh.com, 866.422.9070

25 Years and Counting in Carolina

Building a retail destination store from a pumpkin patch

Store owners DeWayne and Tina Lee of DeWayne's

DeWayne and Tina Lee of DeWayne’s, Selma, NC

If you’re passing through North Carolina on Interstate 95, a series of billboards will ensure that you don’t miss the chance to stop at a sprawling gift emporium called DeWayne’s. It’s hard to believe this expansive shop started 25 years ago as a pumpkin patch run by DeWayne Lee, a 20-year-old son of a produce farmer. His location: the lawn in front of a busy outlet mall. Forced to get creative one year when he lost his entire pumpkin crop, Lee diversified with a fruit and produce stand and wooden cutouts, and eventually Christmas trees. In its beginnings, the business was no more than a pop-up greenhouse, a port-a-john, and outdoor tables laden with merchandise.

Vintage photo of pumpkin patchDeWayne met his wife, Tina, when she was just 16, and she grew to be as passionate about the business’ success as he was. Together they evolved from the produce stand and garden center, realizing that the interstate travelers are more likely to buy smaller gift items than a plant or a garden sculpture. Eventually they moved to their current location, a 6-acre lot about a mile down the road from the outlet center where it all began.

Growing Up and Out
The space offers plenty of opportunities to grow, and their latest phase includes an atrium that will centralize the cash registers and incorporates a year-round Christmas shop. The additions bring the square footage of the store and its offices to nearly 42,000 square feet, with departments including a greenhouse and garden center, outdoor statuary, a ladies’ clothing boutique, a gift shop, a gourmet foods department, a jewelry department, home decor and more.

New store under constructionThe store has become a local destination for sought after brands. Tina says Pandora is its top-selling line, with Vera Bradley, Yeti, Brighton, Sanuks, Vineyard Vines, Jack Rogers, Tervis Tumblers and Simply Southern also strong sellers. The Christmas shop— dubbed Christmas Land—includes offerings from Regency International, Border Concepts, RAZ Imports and Renaissance 2000, to name a few.

Watching and Learning
The Lees, and now their staff of buyers, have been regular visitors to AmericasMart markets for more than 15 years. “At first, we’d go to Market, wander the halls, and get totally overwhelmed,” recalls Tina. “We were new to this type of retail, and the Market has taught us a lot.”

It still does: DeWayne isn’t much of a talker, but despite his quiet demeanor, he’s as observant as a hawk. It was he who saw all the customers with Vera Bradley bags slung over their shoulders and insisted that the store add the line. And at Market, he’s likely examining what the other attendees are wearing as much as he is the showroom displays.

Scout bags offered at DeWayne'sBut in showrooms and booths they’re savvy about choosing what to stock. Tina says one of their biggest considerations is price and perceived value: “If it doesn’t give you the margin you need, then it’s a no go,” she says. They also consider freight and minimums, how returns and damages are handled, and protection from competition.

Their buyers attend gift and home Markets in January, March and July, and the apparel Markets in April and August. “It’s so consolidated, everything is right there: Christmas, gifts, clothing and jewelry,” says Tina about AmericasMart. “And there are lots of opportunities to go to different markets, it seems like there’s one about every month.”

Building a Reputation
The store’s success hasn’t gone unnoticed in the vendor community. The buyers—who include DeWayne’s sister—have been asked for feedback on new lines, or even to provide input for product design, and they’ve been invited to speak at corporate sales meetings.

Because of the store’s large scale, cross-merchandising is important. A display of plants might have a flag mixed in, for instance. “We try to build displays that pull customers to different parts of our stores,” says Tina.Patriotic Displays

An in-house print shop allows DeWayne’s to make banners, signage and other marketing materials on the fly, and last year the store put out an Ideation catalog, which mailed to 15,000 to 20,000 customers.

DeWayne’s stopped carrying live Christmas trees several years ago, and no longer offers fresh produce. But one holdover remains from the store’s origins: every fall, the yard in front of the store fills with fresh pumpkins, which is how it all started.

For more information, visit dewaynes.com or ShopDeWayne’s on Facebook.
Images by Exum Photography

The Single File (part 2)

Creating cool spaces for bachelors and bachelorettes (part 2)

Brian Patrick FlynnBy Brian Patrick Flynn
From color palettes to labor costs, Brian Patrick Flynn has helped single, first-time home buyers turn their condos and houses into homes. Here’s the second installment of his tips and tricks:

Permanent Vs Removable

Photo: Christina Wedge


Permanent VS. Removable
Although I’m a designer who likes to take chances, I’m also realistic when it comes to spending wisely. If you decide to go with a textured wallpaper such as seagrass, raffia or grasscloth, consider sticking with neutral tones, then introduce color with more removable items—drapery or accessories. This way you won’t have to incur the expense of wall covering prep and installation should you get bored with the color quickly.

 

Vintage Appeal

Photo: Sarah Dorio


Vintage Appeal

One thing you can never go wrong with when decorating for the first time is sticking with vintage. It’s fun, often more affordable than new or custom, and can make a space feel personal. This bedroom I did in the Hollywood Hills for a bachelor is made up 100 percent of vintage finds from different areas including Americana, midcentury modern and even bohemian. To tie it all together, I stuck with new neutral tones of greige and charcoal seen on the walls and in the bedding and rug.

Space Plans

Photo: Sarah Dorio

Space Plans
One of the biggest mistakes I run into is the lack of a solid space plan. Nine times out of 10 I think the best way to lay out a room is to float furniture around a focal point, or if there is no focal point, to arrange the furniture in a way that encourages fluid conversation. In this living room, I collected many of my bachelor client’s favorite things and arranged them as a gallery wall, then flanked it with a three-seater sofa and a pair of Ikat-upholstered arm chairs.

Maximize Outdoor Spaces

Photo: Sarah Dorio

Maximize Outdoor Spaces
Above all else, I say make sure to save some money in your budget to maximize any outdoor space your first place has. Even if it’s a simple 8’x 8′ slab of concrete, encourage yourself to use the exterior area by treating it like a room: add outdoor rugs, weather-resistant furniture, shade items like umbrellas or sail shades and try to color coordinate it with whatever room in the house that connects.

Bright Colors

Photo: Sarah Dorio

Bright Colors
No kids? No significant other? Well then, it’s time to use those bold colors that no one can object to! My trick for decorating with bright colors is to simply use them with paint, something quick, easy and affordable to change out, and then keep the bigger ticket items such as upholstery and rugs neutral.

Brian Patrick Flynn is an interior designer, production designer and set decorator based in Atlanta, Ga. Flynn designs residential properties for private clients as well as sets for television networks, ad campaigns and major online retailers. He designs spaces locally as well as in New York and Los Angeles. Check out his residential and production work on his production company’s website flynnsideout.com.

The Single File (Part 1)

Creating Cool Spaces for Bachelors and Bachelorettes (Part 1)
By Brian Patrick Flynn

From color palettes to labor costs, Brian Patrick Flynn shares tips and tricks for helping single first-time homebuyers turn their condos and houses into homes.

I have absolutely no idea how it happened, but at some point in my career I became the designer who specializes in designing for singles… and I kinda like it. There’s a fresh and exciting newness when it comes to working with guys and girls about town who’ve taken the plunge into first time home ownership. And as someone who’s bought four houses in seven years, I know a thing or two about the process.

Sure, hunting for that perfect chesterfield sofa or searching high and low for an art piece that really speaks to one’s taste is fun, but the truth is 70 percent of the design process is un-fun and having to say no a lot. And what I mean by that is (a) you have to use a lot of math, (b) it’s all about editing out things that won’t last, and (c) it’s a constant game of compromise. If you’re dealing with designing your own first place or helping a single client or friend navigate through a sea of endless decor options, maybe some of these projects will help you set sail and successfully make it to shore in record time and with change to spare.

Take More Chances

Photo: Christina Wedge

Hey, if you’re single right now and buying a home that’s all about Y-O-U, now’s your chance to truly push the envelope with your design decisions. This kitchen was created for a hard-working girl about town who wanted a bright, cheerful place to unwind after long days and to host friends on weekends. To make the kitchen feel more like a room, we swapped a backsplash and upper cabinets with classic floral wallpaper and clean, contemporary floating shelves. The result was a stylish spot to hang out that’s packed with personality and practicality. Should she ever grow tired of the wallpaper, it’s an easy change as opposed to changing out tile which is pricey, messy and a headache to deal with.


Home Office

Photo: Sarah Dorio

Nowadays, most urban professionals under age 40 are working from home at least half of the time. With that said, don’t just stick a desk in a room and call it a day, but instead truly make your home office a daily escape that gets you excited about your inbox. Here, I persuaded a bachelor client to buck the idea of a formal breakfast nook he’d never use and instead outfitted it as a polished place to work from home. I upholstered the walls with linen to help with sound absorption, installed statement lighting and mixed vintage casegoods with custom made pieces to turn the space into a showstopper. While these elements all work together now in a work-related space, they also can fit into any other room in the house should his lifestyle change later.

 

Photo: Sarah Dorio

Collected
When you’re not really sure what you’re overall style is, I say look to the things you’ve collected over the years, then find a way to pull them all together with colors and patterns. The guy who owns this master bedroom is a super athletic, well-traveled bachelor who doesn’t necessarily care for a “designed” home. The answer was to make it all about some key objects that speak to him like the vintage knight sculpture, resin taxidermy and African armchairs. By keeping the backdrop light and neutral, the textures and shapes standout and take center stage.

Photo: Robert Peterson/ Rustic White Photography

Retro
If you’re a single gal in the city and kids or large pets don’t factor into your current lifestyle, I say here’s your chance to go with some high glamour retro appeal. Swank 1960s elements are fun, pretty much forever and also flirty. I like to keep things light and bright with tons of ultra-white and sexy textures such as shag rugs mixed with super sleek finishes like high-gloss paint or shiny jolts of chrome. If you stick with white and silver, you’ll have pieces you can mix with just about everything under the sun for years to come.

Photo: Sarah Dorio

Make it Eclectic
Got a bunch of things you love that don’t go together in any way whatsoever? Well, that’s perfect! In fact, that’s how most of us live: we like lots of things and none of them are necessarily like the other. I created this home studio for a bachelor in Los Angeles packed with a brand new modern desk, a collection of old art, handed-down taxidermy and vintage schoolhouse objects. To tie it all together, I used an all-white backdrop, then updated worn-in wood floors with a 1960s inspired basketweave pattern in aqua, navy and ultra-white.

 

Photo: Sarah Dorio

Go all White
It sounds counter intuitive, but all-white wet spaces such as kitchens and bathrooms are remarkably practical for single people. Dark floors and cabinets tend to show every speck of dust and blemish, but high-gloss white wood floors and glossy white cabinets really just make a space feel more open and airy. If you are not dealing with super large dogs, white floors can really stand up to a lot of traffic, especially if you sand them first and stick with oil-based floor paint sealed with a non-yellowing sealant.

 

Brian Patrick Flynn

 

Brian Patrick Flynn is an interior designer, production designer and set decorator based in Atlanta, Ga. Flynn designs residential properties for private clients as well as sets for television networks, ad campaigns and major online retailers. He designs spaces locally as well as in New York and Los Angeles. Check out his residential and production work on his production company’s website flynnsideout.com.

A Louisiana Special

A little lagniappe goes a long way in New Orleans

Monique Sobrino, owner of Little Miss Muffin

Lagniappe: a little something extra offered to a customer to make their experience better or more memorable.

As a third-generation store owner, Monique Sobrino’s retail and New Orleans’ roots run deep. In 1992, Sobrino bought her grandmother’s Hallmark store in Lakeview and refashioned it into Little Miss Muffin, a family-friendly gift and children’s boutique.

“Originally, my vision involved gifts, home accents, ladies fine nightwear and a couple of traditional children’s lines—Feltman Brothers and Paty,” says Sobrino. “But after my son was born, we expanded the children’s section to include more lines, larger sizes and educational and creative toys.” Now she is a fixture for children’s customers.

New Beginnings
Katrina brought an abrupt end to the business in 2005, as her shop was just two blocks from where the levee broke. “Without flood insurance, we had to rebuild on a hope and prayer. It was our community and customer support that enabled us to open a second shop in Old Metairie, and also reopen in our original location,” says Sobrino. She offered a wider selection of furnishings and clothing to fill local needs. In 2015, she added a tween shop in Metairie, called MISS Muffin.

 

“All our stores are in community settings and we believe in supporting those communities by whatever means we can,” says Sobrino. She sells ornaments to support the City Park, and holds trunk shows and sells the work of local artisans, including Ginger Leigh, Gabby Gumbo, Heather Elizabeth and Jax Frey. She buys products from charitable-minded vendors, such as Fleur-de-Light, which donates $1 per candle sold to the local food bank. “We give them a check for the inventory we buy, and match their contribution,” says Sobrino. “If you build your business on service and relationships, it always comes back to you.”

Creative Giving
Little Miss Muffin is known for hosting charitable events to aid local schools and causes, sometimes partnering with groups such as the NOLARTS Learning Center, and the New Orleans Green Project.

“We also host craft parties (such as decorating holiday ornaments or jewelry-making) to make our younger shoppers feel at home,” she says. “It gives their parents a chance to get a cup of coffee or shop for themselves, which creates good energy.”

Her summer Sip ’n See afternoons for moms include wine and special sales. At MISS Muffin, workshops and events aim to empower young girls and make them stronger. “We stock journals and art kits to encourage them to use their minds and hands to stay creative,” says Sobrino. She’s used the store windows to display student art work.

Sobrino buys with her customers and possible events in mind. She averages about four events a year per store. “They offer a good return. Our customers remember, and when they need a gift, they come here,” she says.

Tips for Creating Family-Friendly Events:
1. Think of special events as an investment, a chance to get to know your customers and be a part of your community.
2. Create space before the event by moving things around. Hold a charitable event in the center of a store, a children’s event in the children’s section.
3. Use social media, Facebook, Instagram, Snapchat to communicate special events and sales. If you don’t have those skills, delegate them to someone who does.
4. Plan at least a month ahead, but market close to the event, so customers don’t forget.
5. Reach out to staff and community residents for meaningful ways to give back.

For more information about the stores, visit shoplittlemissmuffin.com or like them on Facebook. Images courtesy of AWH Photo & Design.

A Welcome Resource

Hospitality buyers look to AmericasMart
By Jessica Harlan

A growing number of buyers for hotels and restaurants are shopping AmericasMart, seeking trendsetting looks and pieces that will set their spaces apart from other commercial establishments.

“Today, both hospitality buyers and consumers follow fashion, culture, and lifestyle closely,” says Monica Porter, Certified GREENleader for Montes Doggett. “They are in sync and will ultimately have an eye for the same look and feel when choosing items, whether for a home or a [commercial] project.”

Montes Doggett

Among the trends she’s seen in hospitality design are simple, clean and oversized statement pieces and new interpretations of familiar, everyday shapes. Porter adds that buyers are gravitating to items that can stand on their own, rather than collections. Meanwhile, Leslie Thompson of Up Country Home, believes the hospitality trade leads in design, and consumer trends are more likely to follow that sector. Right now, she says, “there is a big trend in creating spaces for communal dining.”

Bigger and Better
Mac Cooper, president and CEO of Uttermost, sees an emphasis on texture and color with natural hues, rather than busy patterns. He says furniture pieces have a softer look with curvy lines rather than sharp angles. And hospitality buyers are often drawn to products that have connectivity features, such as USB ports in lamps.

Pasha Furniture, Inc.

Cooper says that rather than cookie-cutter spaces, hospitality designers aim to create unique experiences. “They are seeking eye-catching, one-of-a-kind designs that fit the narrative of the hotel design,” he says. “In the larger, bigger-budget properties, the art is almost exclusively local, with exotic public area pieces.” Sam Kural, CEO of Pasha Home, agrees. He says oversized statement pieces and custom orders are what draw hospitality buyers to his showroom. While retail buyers are choosing from the designs on the floor, his hospitality clients, “have a vision of what they want. You might go from one of your existing designs and modify it, or you start from scratch,” he says. They’re looking for bold products, tall pieces that can make a big impression, and modular shapes that can be arranged and used in a number of ways.

One of the most popular items in the Pasha Home showroom for commercial spaces, is an oversized round ottoman. Because of its size, too large in scale for a home but perfect for a hotel lobby, “It tells hospitality buyers that we can do what they’re looking for,” says Kural.

Custom Rules

Matouk

In bedding and textiles, it’s a slightly different story. Eugene Paceleo, director of hotel sales of John Matouk & Co., notes that hospitality buyers who frequent his Atlanta showroom are looking for trendsetting textiles that can be adapted to the wear and tear of commercial use.

“We do a lot of delicate, high thread count bedding,” says Paceleo. “These might be applicable to presidential suites, but for the most part it’s at a price point where it may not be the optimal purchase for hoteliers. But we can change the base fabric to a lower thread count percale or sateen, and fade-resistant cotton tape.” This achieves a similar look but with a more durable fabric that can withstand frequent washings in commercial machines.

Thompson of Up Country Home echoes the idea that hospitality-geared items must have more durability than something destined for a consumer home. “A chair must withstand thousands of impressions, or wallpaper must be able to be washed. If a product isn’t durable then it won’t be considered by an experienced hospitality designer,” she says.

Paceleo says that while white bedding has been the standard in hotel bedding—a trend that’s also translated to retail—a new, younger breed of hoteliers is pushing the envelope with touches of color and other elements of differentiation. “A duvet cover might be made of a heavier fabric,” he says. “There might be a bright throw or runner, or a satin stitch in a contrast color. They’re trying to achieve something a little different in the rooms, something that can be a hotel’s signature.”

As with Pasha Home, Matouk sees a lot of custom business, which the company can nimbly address with its factory in Fall River, Mass., which keeps rolls of fabrics on hand that can be cut and sewn to order with no minimums. “If you have a suite and you need a silver cotton coverlet in a specific size, we can do that for you, there’s no issue with minimums and reorders,” says Paceleo.

Broad Choices

Uttermost

With vendors that can accommodate custom needs, or which have the kinds of bold statement pieces that hospitality buyers are seeking, AmericasMart is an increasingly important resource for commercial properties. Thompson says that in the past, she saw few hospitality designers at AmericasMart, but she is seeing more and more. She believes this is in part because an increased number of residential designers are focusing on hospitality projects.

“Hospitality buyers and designers are finding AmericasMart a necessary source for their needs,” says Porter. “In turn, they are pushing our capabilities as designers and manufacturers, to attract a buyer that might not otherwise have been our intended market.”

For more information:
John Matouk & Co., 508.997.3444, matouk.com; Montes Doggett, 866.834.9857, montesdoggett.com; Pasha Home, 336.889.2114, pashahome.com; Up Country Home, 404.749.4749, upcountryhome.com; Uttermost, 800.678.5486, uttermost.com.

Images courtesy of Uttermost, Pasha Home, John Matouk & Co., and Montes Doggett