Design and function are top of mind with consumers
From mix-and-mingle cocktail parties to seated dinners in formal attire, entertaining at home for friends and family has made a resurgence in recent years. The Huffington Post reports that celebrating was the “it” trend for 2016, which means gatherings and parties will stay top of mind for many into 2017.
Even the smallest details matter, and how events are presented are important elements in entertaining. According to HFN’s 2016 Consumer Speaks Housewares Study, consumers planned to buy wine glasses, beer glasses, tumblers and specialty glasses, with the largest majority of millennials spending on tumblers (39 percent). Age plays a factor in category preference, as three generations surveyed show differences in taste.
When it comes to what’s on the table, function is a key trend. “The trend toward low priced, fun, affordable, everyday glassware that doesn’t take up shelf space, is becoming very important to today’s buyer,” says Paula Johnson, director of design for Rolf Glass, “like the stemless wine glass that offers multiple purposes (water, wine, beer or cocktail).”
For Jim Mylonas, vice president and general manager of the Lenox Corporation, specialty glasses are growing more popular, “The fastest growing trend is in cocktail glasses and special occasion glasses. We also are seeing a strong trend in the purchase of gift sets such as our Assorted Craft Beer Glass set, which contains four different shapes for enjoying different craft brews.”
MOST IMPORTANT GLASSWARE FEATURES
APPEALING DESIGN With the economy on steady footing, retails sales for the beverageware category reached $2.06 billion in 2014, per HFN’s 2015 State of the Industry report. Design tops the list of most important glassware features, with dishwasher safety and chip resistance in a close second and third.
Laura K. Aldrich, senior vice president of Consumer Products for Fortessa agrees, “Having great design is certainly important to inspire a customer to make a purchase. In fashion glass, color is becoming more important again. It is a simple way for a customer to make a design statement in their home and can be a great accent to complete their signature look. We also find our customers love that our products are dishwasher safe, break and chip resistant.”
The design of glass and crystal beverageware, specifically the cuts, show consumers appear to prefer contemporary looks more than traditional with heavy cuts.
“For the most part, the clean, contemporary looks are our best sellers. But there will always be a market segment for traditional cut crystal,” says Mylonas. “What’s interesting in the HFN survey is how similar overall the responses are by generation. Maybe those much written about Millennials aren’t so radically different after all.”
PREFERRED TYPES OF…
A STELLAR COLLECTION Whether it’s a dazzling table setting, the perfect gift for a special occasion, or an outdoor space full of life, Floors 8 and 9 offer everything you need to help your customers entertain with style.
A true treasure trove, the vast array of products and multiple categories, all in one convenient destination, will appeal to every kind of customer. Explore more than 200 showrooms offering hundreds of brands across categories such as:
Not only can you find a diverse mix of the season’s trendiest selections, from affordable to high-end, but the central location of Floors 8 and 9 in Building 2 of AmericasMart’s comprehensive campus means more cross-merchandising opportunities for creating your product mix.
In addition to unmatched product offerings, Floor 8 also features the Gourmet Demonstration Kitchen which serves up cooking and cocktail demonstrations by local and international chefs and celebrities alike.
Visit AmericasMart.com for more information, as well as a full list of exhibitors on Floors 8 and 9 of Building 2.