Purchasing with a Purpose

AmericasMart buyers can take good work to heart
By Mandy Roth

Today’s consumers expect more from the companies they buy from and the products they use in their homes. They desire attributes beyond function and beauty; they want to make the world a better place by purchasing products with a purpose. Many AmericasMart exhibitors include philanthropy as a major tenet of their businesses, offering end consumers an opportunity to contribute to a greater good.

Half United; Full Commitment
Half United founders Carmin Black and her brother Christian didn’t set out to better the world through their professional lives. Yet that is exactly the path they now navigate. Each purchase of one of their company’s apparel items or accessories provides food to hungry children. To date, their customers have made possible more than 200,000 meals for children in the United States and around the world.

“Everything we’ve been through in life led us to this point,” says Carmin, a former television reporter, who later worked as a public speaker for TOMS—the company that set new standards in corporate philanthropy by donating a pair of shoes to needy kids for each pair purchased.

All elements of her past coalesced during an enthusiastic speaking appearance. She recalled memories growing up as a pastor’s daughter in a family where every male member was in the clergy, as well as her mother’s endeavors in the fashion industry. She remembered the mission trips in which she and her brother participated. She was reminded of her service as her sorority’s philanthropic chairperson. The energy created by the combination of charity, business and brand passion fused for her in front of that audience. It was one of those moments that changed everything that happened next.

She placed a call to Christian, who was in L.A. trying to launch an apparel business, suggesting that they join forces to create a company with a charitable focus. They borrowed $200 from their mother and the venture has grown in the years since. They now sell a variety of goods, including jewelry and T-shirts. Some of their most popular items feature recycled bullet casings, turning a symbol of harm into a sign of hope, representing their fight against hunger.

TOMS, Carmin believes, cracked the code that unites business and philanthropy by communicating the impact each consumer has on the world by buying one of their products. For Half United, that unique formula means that each time a product is purchased, seven children receive meals. “Hunger is something every human can relate to,” says Carmin.

The founders closely vet the charities they work with around the world. On a trip to Haiti, for instance, they examined the operations of Papillion Enterprise, an organization that employs local artisans to make some of the jewelry Half United sells, providing a source of income so impoverished parents can feed their children.

Carmin insisted on accompanying one of the workers home, a journey down dirt roads and over a ravine filled with trash and goats. They eventually entered a shantytown, navigating four-foot wide alleys through the shacks. When they arrived at the worker’s home, the mother shifted a plywood door to the side, proudly showing off her kitchen, featuring charcoal on a dirt floor. “Where do you sleep?” queried the entrepreneur. The woman revealed a second room where her children slept on packing materials—the same ones used by the charitable organization to ship jewelry to Half United. “My heart hurt for them,” says Carmin, who purchased proper mattresses for the family before leaving the country.

While Carmin and her brother are literally in the trenches at times, she points out that the retailers who sell Half United’s products—and the consumers who buy them—are the ones making the difference. “You have no idea how much your purchase matters in the lives of people around the world. Ultimately, you are the ones feeding people; we just facilitate that transaction.”

Sari Bari: Rescue From the Red Light
When secondhand saris gain new life as accessories and home goods, the women in India who make these products secure access to freedom from lives in the sex trade. The extraordinary goods available through Sari Bari offer employment opportunities for women who want to escape the red light district of Kolkata, India, as well as young women in outlying villages, who are vulnerable to being trafficked.

Each blanket, handbag, accessory or baby item is sewn using the traditional Kantha stitch, unique to the creator’s personal style. No two pieces are identical. Living in India, Sari Bari founder Sarah Lance established the company a decade ago when she personally witnessed the plight of these women and determined she would do something to make a difference in their lives. Goods are sold in the U.S. through a non-profit organization.

Today’s consumers are interested in one-of-a-kind products and want to know the stories behind the things they purchase, explains Merilee Rowe, the company’s sales and operations manager. Sari Bari deepens that connection because the 120 women the company employs stitch their names inside the items they create. During their first year of training, they are known generically as “Mukti.” After the first year, each graduates to using her own name. Their “freedom birthday” is celebrated annually, and employees are given opportunities to rise into management, providing further opportunities for a better life.

“Sari Bari products are special because retailers and consumers know the products are directly tied to impacting a women on the other side of the world,” says Merilee. “That artisan is creating something beautiful, and you are empowering her to do that by purchasing her product.”

Imagine Home: Third World Artisans; First World Designs
When interior designer Staci Lantz toured South Africa with the founder of TOMS Shoes in 2007, she was inspired by his company’s commitment to social responsibility. She returned with a new plan for her life, an idea to add a greater sense of purpose to her profession and an approach to American consumerism that would contribute to the betterment of others.

She’s spent her time since touring the world, meeting artisans in communities where she could source creations conceived by her, along with her design partners. The result is Imagine Home, a collaborative effort between third-world artisans and first-world designers.

The company takes first world product designs and commissions impoverished people in artisan communities around the world to handcraft the items. “By using our industry experience in design, we create a product that is desirable to consumers; by commissioning people in need, we create an income-generating opportunity for them,” according to Imagine Home’s website. The 2016 collection includes lighting, rugs, tabletop, upholstery and bedding from Haiti, Peru, Africa and India. Many items feature 100 percent organic and recycled materials. Also in the line-up: hand-knitted baby alpaca bedding and handsome horn and bone products.

“Staci has spent time in each of the communities we work with, as well as with each artisan, developing the product with them,” says Katie Gable, Imagine Home’s showroom manager at AmericasMart. “Instead of purchasing a product that is mass produced, each item we offer is individually created by someone’s hand. The buyer may never meet the artisan, but there is a connection back to them and you are contributing to the economy in their communities across the world.”

Stephen Joseph: A Connection with Kids
When Rick Taylor, president of Stephen Joseph, returns home each evening, he has a wonderful reminder of the good things his company is doing in the world. His daughter was adopted from a Russian orphanage that his business supports through its philanthropic efforts.

Giving back is something this company takes seriously. Established 30 years ago as a sorority products specialist, it grew and diversified over time into a variety of businesses. Stephen Joseph is the parent company, as well as the name of its successful kids lifestyle brand. In 2013, executives decided to bolster the business’ charitable endeavors, and sought to support organizations that focused on kids. One recent initiative raised $250,000 from the sale of certain products, with donations contributed to No Kid Hungry, Children’s Scholarship Fund and Little Kids Rock.

Stephen Joseph

Stephen Joseph

Karma, the company’s lifestyle brand, which features popular handbags, accessories, home and travel products, gives five percent of its gross sales to numerous charities, including the Russian orphanage. Other endeavors include providing filtered water in Nepal; paying teacher’s salaries a school in a poverty stricken area of Cambodia; and supporting Food Backpacks for Kids, which provides weekend food to kids in need. In addition to special projects, the company makes ongoing donations to organizations such as the American Diabetes Association.

“Given the choice between two similar products, if one has a ‘give back’ component, it affects the end-consumer’s buying habits,” says Rick. “It’s a selling point for buyers to communicate information about where a portion of consumers’ money is going.” While the executive is enthusiastic about all the charities his company supports, the ones that tug at his heartstrings are focused on children. “We love kids,” he says. “They don’t have the ability to help themselves, so we are passionate about helping them.”


For more information: Imagine Home; Half United – halfunited.com; Sari Bari – saribari.com; and Stephen Joseph – stephenjosephgifts.com

Images courtesy of Stephen Joseph, Sari Bari and Half United

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