A Welcome Wagon

Texas retailer hitches her fortune to AmericasMart
By Poormina Apte

Sangeeta Gupta, the owner of Modelli Creations, was just starting out and Carley Seale, then a rookie retailer, fell in love with the products. Today Modelli is one of the many wholesalers that anchors Seale’s The Gypsy Wagon, which has two locations in Texas: Dallas and Austin. An additional operation, ROAM Fine Goods, makes up the vibrant retail selection in Crested Butte, Colo.

A STEADY RIDE

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The Gypsy Wagon got its start in 2007 in the middle of the Great Recession. But the economy did not faze Seale who was bitten by the retail bug in high school. Seale left her job as vice president of a sales team for a medical devices company and opened the first Gypsy Wagon in Dallas. Since then, the business has grown, employing 31 people across all three locations.

The stores’ vibe is “very wanderlust and free-spirited,” with just hints of the South. Not having a “lick of retail experience” Seale wanted to create a store that stocked reasonably priced goods for everyone, not realizing how difficult that would be to implement. The name The Gypsy Wagon has given her room to grow and Seale, whose husband Johnny, is operations chief, says every product is selected to incite an emotional response. Starting with home decor and gifts, the stores have added apparel and footwear under the guidance of three full-time buyers including Seale.

Selling a variety of home, gift and apparel items from Paddywax candles to Flying Bird Botanical teas and dresses from Show Me Your Mumu, The Gypsy Wagon has a dedicated customer base and devoted fans on social media platforms such as Facebook and Instagram.

ATLANTA, HOTLANTA
An AmericasMart fan, Seale is particularly partial to Handmade and HIGH DESIGN
and believes AmericasMart has the most to offer in one stop. “I shop Atlanta, New York and Dallas but if I had to pick one it would be Atlanta because it has everything—the southern feel, the latest products. It has the most to offer in one location,” Seale says.

Seale’s competitive streak means that she’s always an early bird at Cash and Carry. “If there’s something that’s one of a kind I want to be the one to get it,” she says. Seale doesn’t have a set strategy for shopping at AmericasMart and appreciates the sense of discovery that comes from just taking it all in. “I like it to be a little unstructured because that’s when your mind is open to seeing new things,” Seale says.

That’s how Seale discovers great product finds including Modelli at AmericasMart years ago. “Sangeeta keeps bringing awesome stuff, and it’s neat that you can cultivate that kind of relationship,” Seale says of Modelli’s owner.

“That’s why you have to keep going too, because you don’t know who will be there
for the first time,” Seale advises, “You really don’t want to miss anything.”


Join us for The Atlanta Fall Immediate Delivery Show® – A Cash & Carry Event, November 1 – 3, 2016 at AmericasMart. From jewelry to furniture, and everything in between, restock your inventory instantly with products your customers need for the holidays and beyond.

Carley Seale is the owner of The Gypsy Wagon which has locations in Dallas and Austin, Texas. Husband, Johnny Seale is operations chief. For more information, visit www.the-gypsy-wagon.com. Seale has a third store, ROAM Fine Goods in Crested Butte, Colo.

Images: Scott Light Photography

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