The Great Outdoors

Consumers are spending for casual living options

Open any shelter magazine or turn on any home improvement show, and you’ll find talk about outdoor spaces. Whether it’s a prospective home buyer looking for the perfect backyard barbecue, a flipper adding some curb appeal or a designer creating usable recreation space for a growing family, Americans are spending more time—and more money—outdoors. Home builders and architects agree, as they face an ever-increasing demand for outdoor rooms and outdoor spaces for entertaining and recreation. Outdoor features are included in nine out of 10 newly constructed homes.

Outdoor FurnitureAs the demand for outdoor living grows, outdoor furniture sales continue to rise. Backed by rebounding home sales, low mortgage rates and rising consumer confidence, 2015 sales were projected to bring in an estimated $6.8 billion dollars, up 4.5 percent from 2014.

Dining sets continue to lead outdoor furniture sales, topping $2 billion last year and accounting for 48 percent of the market share. According to last year’s Casual Living’s Consumer Buying Trends Survey, 4.7 million households said they planned to purchase an outdoor dining set in 2015, with most spending between $100 and $399 for a set. While the majority of consumers look to home improvement centers and discount department stores when purchasing dining sets, furniture stores are seeing a marked increase in sales.

By ProductOne of the fastest growing segments in outdoor furniture is conversation or chat groups—akin to living room furniture for the outdoors—which may include a combination of chairs, love seats, ottomans and occasional tables, with some sets including fire pits. Households with incomes of $150,000 or more are the chief buyers of chat groups, and they are looking for high style and smart design.

Shade products are also experiencing substantial growth. Modern, movable and repositionable options allow for more comfortable outdoor experiences, while also protecting furniture from the harsh rays of the sun. Umbrellas, shade sails, gazebos and other shade items account for nearly $600 million in sales.

Garden oasis every day
Comfort and style shouldn’t be reserved for indoor rooms. Consumers’ continued desire for the same comfort and style outdoors as they demand inside is driving an industry to evolve and grow. As designers and retailers, you can capitalize on that concept year round by shopping The Gardens® floors at AmericasMart both during Markets and in between.

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There’s unlimited potential for home stores, hardware stores, garden centers, even gift stores to capitalize on the popularity of outdoor living. Think of all the potential customers. Families want to enjoy their decks. Empty nesters want a cozy porch to relax. And new homeowners are eager to build their own nest, complete with versatile outdoor entertaining spaces. Whether it’s furnishing a pool house, finding the perfect comfy chairs for a front porch, using a water feature to add life to a space, or building the perfect evening seating group around an outdoor fire pit, there are product lines at AmericasMart to please any client.

Floors 9 and 10 in Building 2 encompass 170,000 square feet of unique space that feature leading casual lifestyles and gardens companies in a one-of-a-kind outdoor living environment. The floor configuration and product mix encourages shopping for an array of high quality visual displays in a relaxed, vibrant atmosphere. During Markets, the floors provide inspiration down each pathway. And the opportunity is
available every day: Monday through Friday, from 10 a.m. – 4 p.m. The Gardens® staff is always ready to help you find exactly what you need to place orders between Markets.


To learn more, attend What’s in? Going out! Trends for the Ultimate Outdoor Living Spaces presented by Modern Luxury Interiors Atlanta during Fall Design Week featuring Atlanta Gourmet & Gift, September 19 – 23, 2016. Educational Sponsor: Olliix.

For more information on The Gardens® Open Daily opportunities, visit AmericasMart.com or call 404.220.2030 to personally speak with a showroom manager.

Images provided by Windham Enterprises, Summer Classics, RATANA and Castelle.

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