Going Global: 7 Tips

What you need to know about working with international vendors
By Jessica Harlan

Crossing the borders and exploring the offerings of manufacturers and distributors from all over the world is sure to give your store a distinctive product mix. But it can be daunting to work with a supplier from another country where the currency, language, customs and standards might be different from yours.

But establishing an international roster of suppliers is worth the extra effort to find unusual products and to incorporate trends into your assortment even before they start catching on in the U.S.

Insider Info
AmericasMart is the perfect place to find international suppliers; you can travel the world while staying on one interconnected campus. We spoke with some of the global exhibitors at The July Atlanta International Gift & Home Furnishings Market to get their best tips on how American retailers can best work with suppliers from other countries. Here’s what they have to say:

Image courtesy of Eightmood

Image courtesy of Eightmood

1. “A vendor who has gone through the hurdles of entering the U.S. Market is determined,” says Fredrik Axelsson, sales director for the U.S. for Eightmood, a home furnishings design company based in Sweden. “If you see what you like, start a dialogue, establish a partnership, place an order, and grow together.”

2. During an in-person conversation, be sure to ask questions if you don’t understand, and don’t be afraid to summarize or restate the discussion to make sure everyone is on the same page.

3. Bring a tape measure – basic measurements might be different in other countries. Outside the United States, most countries use metric measurements, so having a tape measure (or downloading a conversion app on your smartphone) will allow you to translate sizes for your market.

4. The way products are designed or constructed might differ too, says John Goumas, sales and marketing vice president for Australian company OneWorld Collection. “In America, lampshades are mounted with harps and finials, and in Australia, our lamps are done the English way, with the shade that attaches to the base of the bulb.” While OneWorld has adapted, redesigning its lamps to reflect the American market, some products just might be different from what’s expected – and that’s part of what makes it unique.

Image courtesy of Evelyne Prélonge

Image courtesy of Evelyne Prélonge

5. Double check details about financial transactions to make sure there are no unexpected costs associated with your orders. “Make sure the price includes transport and duties,” says Marylou Altounian, brand manager for Evelyn Prélonge. She also recommends retailers make sure they can set up payment in U.S. dollars via bank transfer or credit cards.

Image courtesy of Tissage Art de Lys

Image courtesy of Tissage Art de Lys

6. Plan for longer delivery times. One of the challenges to working with an overseas source is that getting goods might take longer. Aureline Maillard, spokesperson for French company Tissage Art de Lys says her company typically proposes DDP delivery (Delivery Duty Paid) and does everything possible to limit the time it takes for orders to be delivered. Altounian also recommends double checking that quoted delivery time includes transport time, since sea freight can be as long as four weeks.

Image courtesy of Moe's Home Collection

Image courtesy of Moe’s Home Collection

7. Take advantage of a vendor’s offerings. At Moe’s Home Collection, a Canadian/American home furnishings company, the company can sell a retailer a whole room package, from the rug to the furniture to the lighting and decorative accessories, and even has available photography for retailers to use in promotions. Inquire about promotional materials and bundled assortments to help give your imported merchandise a boost.

Read more tips for working with international vendors in the July 2016 Market Magazine.

For more information: Eightmood, Inc. – eightmood.com, 561.801.5400; Evelyne Prélonge – evelyne-prelonge.com, +33 1 85 08 59 55; Moe’s Home Collection – moeshomecollection.com, 800.967.9942; OneWorld Collection – oneworldcollection.com, 630.870.4799; Tissage Art de Lys – artdelys.com, +33 3 20 75 42 10

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s