By Christina O’Flaherty
Reservations to favorite dinner spots like JP Atlanta are filling up and the wrapping paper is at the ready: this year, dads are getting more expensive gifts than ever before.
The National Retail Federation’s annual Father’s Day survey predicts Americans will spend a collective $14.3 billion—that’s an average of $126 per gift giver. While not as high as Mother’s Day ($21.4 billion), it’s $5.3 billion more than consumers spent on dad just ten years ago in 2006.
“Our own data and analysis suggest that, while Father’s Day still brings in less revenue than Mother’s Day, it’s gaining traction with consumers,” says Ivy Shtereva, director of marketing at Yes Lifecycle Marketing.
So what’s big on the list for Father’s Day this year? (NRF)
Greeting Cards: 64.5%
Special Outing: 47%
Gift Cards/Certificates: 41%
Books or CDs: 23%
Electronics/Computer Related Accessories: 20%
Personal Care: 18%
Sporting/Leisure Items: 16%
Tools or Appliances: 16%
Home Improvement/Gardening: 15.5%
Automotive Accessories: 15%
Check out some of the latest trends for dads from AmericasMart’s own floors below.