Bling it On!

By Poorima Apte

Sparkle sells. Even better, the endless variety of jewelry options out there — from Swarovski to synthetics — is malleable enough for practically every budget and every taste. For retailers, it’s a sure-fire way to ring up sales.

Bauble Basics

Designs by Liza Kim

Designs by Liza Kim

For true sparkle connoisseurs, Swarovski crystals make the cut. Jewelry designer Lorren Bell of Deluxe by Lorren Bell, says the quality is assured and that the crystals can be incorporated into both high-end, timeless pieces and everyday fashions. Also look for glass crystals, semi-precious stones and synthetic cabochons, says Rose Fritch, lead jewelry designer at Sorrelli, who adds that the possibilities with a large set of materials in various colors are endless. Liza Kim of Designs by Liza Kim says cubic zirconia is another popular option for sparkle and the array of colors can work to accommodate a variety of styles and base materials.

Heavy Metal
All that dazzle needs a firm base on which to rest and a variety of metals, some coated to look like the real thing (think gold and silver), do just that. Popular materials include copper since its malleability makes it easy to shape; it’s usually resistant to corrosion; and it develops a green patina, which is desirable depending on the artist’s design. Edgard Nieves at Sassy South Jewelry says rhodium is another popular metal base.



Trendy and Timeless
Exactly what styles are trending? The word across the board: tassels. Fritch suggests using chains and cords together and mixing colors and metal together. The classics — hoop earrings, stacked bracelets, rings — are always in fashion. Just look for updated versions with a twist.

For more information: Designs by Liza Kim,, 866.673.4844; Lorren Bell: Deluxe by Lorren Bell,, 214.651.0110; Sassy South Jewelry,, 404.586.0045; Sorrelli,, 877.659.4374.

Images courtesy of Designs by Liza Kim and Sorrelli.

Attention Registered Buyers!
In addition to regular weekday hours, Building 3 will be open for buyers and their guests, and exhibitor guests with showroom appointments, on the following dates:

Friday, November 27, 10 a.m. – 4 p.m.
Saturday, December 5, 10 a.m. – 4 p.m.
Saturday, December 12, 10 a.m. – 4 p.m.
Saturday, December 19, 10 a.m. – 4 p.m.

Regular AmericasMart Admissions Policies will apply. Extended hours parking is $15 per vehicle, paid in advance. Please visit our website for information about AmericasMart’s policies regarding admissions credentials, guests and children.

Not a Registered Buyer?
You can shop our Fine Jewelry, Fashion Accessories and Apparel Showrooms this holiday season through our Corporate Friday program. Participating apparel showrooms will be open December 4, 11, and 18 in Building 3 with “Samples” signs displayed from 9 a.m. – 5:30 p.m.

To obtain a Corporate Friday courtesy pass, participants must be 18 years or older and present a business ID card or a payroll stub with your full name along with a valid governments-issued photo identification. Registration for Corporate Friday ends at 5 p.m. For more information call 404.220.2446.

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