Over the past decade, many different retail brands have been incorporating a chosen charity into their business model. Think companies like TOMS, The Honest Co., Warby Parker and Burt’s Bees. A handful of these companies have implemented a one-for-one partnership, or simply donate money or product to other charitable organizations in need. It’s safe to say that this growing trend in the retail industry is here to stay, and that doesn’t disappoint.
We’ve done some research on the Children’s World brands inside and outside of AmericasMart to find which companies are exercising this trend for the little ones. We’re highlighting six companies and their efforts in giving back, each with a unique way of following through.
Rockin’ Baby began its Mother to Mother program in 2011 to help make a difference in the world and for mothers. For every sling or pouch purchased, it donates an orange Hero sling to a mother in need in either Haiti or Kenya. Throughout this act of giving back, Rockin’ Baby has the chance to teach mothers the important role a sling can play in a baby’s life, helping her transport a child to find water and nourishment, ultimately creating a better life for a mother and her child. The orange color also helps deter malaria-carrying mosquitos. (Teacup Tots, 13-S351)
Bunnies by the Bay
This brand has a charity program called Half the Sky, which offers love and care to children in China who have lost their families. When you purchase an item from Bunnies by the Bay’s Red Thread Collection, part of the proceeds from each sale goes toward funding Half the Sky. They money goes toward nurture and stimulation for babies, innovative preschools, personalized learning opportunities and permanent foster homes for children with special needs. (Summer Place Reps, 13-S333)
Stephen Joseph has created partnerships with three different non-profit organizations to provide care to children in three main areas, To Eat, To Learn and To Play. No Kid Hungry, Children’s Scholarship Fund and Little Kids Rock all play a major role in Stephen Joseph’s efforts in giving back. For example, Stephen Joseph donates $1 for each Lunch Pal sold to honor their partnership with No Kid Hungry. (Laura Ann & Associates, 13-N103)
Persnickety Clothing gives back through their charitable program called Buying Is Giving. When you purchase an item, it donates part of the proceeds to children in need. A trip to Nicaragua in 2009, lead to partnerships providing clothing to children and employment to families in the area. Persnickety Clothing not only hopes to put food on their table, but also to help them break the cycle of poverty and in doing so impact future generations. (Joyce Nilsson, 13-E113)
At Dondolo, making a difference is key. It extends its efforts to Colombia, providing clothing to children in need and jobs for single mothers. By exercising the one-for-one business model, for every article of clothing purchased at Dondolo, it donates another article to a child in need of warmth. This company strives to empower womanhood and believes that giving back begins with its customers. (Dondolo, 13-E330B)
Bella Bliss, created by two mothers raising their families, likes to give back in a variety of ways. It gives an average of $10,000 in cash donations each year to leukemia and lymphoma charities, as well as the American Heart Association. Bella Bliss also donates clothes and gift cards to more than fifteen other charities each year. (Bella Bliss, 13-E107)
To find children’s brands like these and much more, plan your visit to Atlanta Apparel next month, taking place Thursday, August 6 – Monday, August 10.