Fall 2015 Trends and More with Larry Lucas

Larry Lucas has been a familiar face on the AmericasMart campus since the 1970s. Lucas recently retired from his eponymous showroom, Larry Lucas, Inc. after nearly 40 years. Prior to his wholesale career, Lucas owned a successful 10,000-square-foot gift and floral shop in Sandy Springs, Ga.  He will periodically share his expertise with us on the AmericasMart blog.


Although the fall brings cold weather, there are always so many great things to look forward to during the season. New fashion trends, college football, the holidays and so much more. Throughout the Atlanta Apparel Market at AmericasMart, we have the chance to see exciting fall trends before anyone else. Throughout this blog post, you will find trends to look forward to for the Fall 2015 season, as well as helpful tips to incorporate in your retail store.

Mellow Yellow

This fall, yellow will make a strong comeback in many different styles. We’re already AWH_PHOTO-8632beginning to see it debuting in shops around town, on the Instagram accounts of popular bloggers, and used by leading designers in new collections. We will see a rich, sunflower yellow, deeper in tone than the daisy yellow of spring.

When it comes to choosing which yellow items would best complement your existing wardrobe, turn to your favorite fashion bloggers or Pinterest account for suggestions. We’ve seen the trend add a pop of color in just about every style or shape, including dresses, skirts, pants, shoes and bags.

We may be kissing summer goodbye at the end of August, but prepare your closets to take a little inspiration from the sun this fall. Pair your yellow pieces with a rich brown, gray, black or orange to channel more of a fall look, resembling the leaves at the end of the summer.

Accessories – Not Just an Impulse Buy

Not only will yellow be making a statement this fall, but so will those easy and affordable add-on accessories that you just can’t seem to stay away from while you’re out shopping. Think along the lines of scarves, hats and jewelry. We’ve seen hats make a huge fashion statement over the last few years, and we are thrilled to see them sticking around.

AWH_PHOTO-0168Trendy accessories continue as a growing factor this fall, including new and old pieces. They can easily add to any woman’s personality and complement any look, depending on her style of choice. They have the advantage of being an affordable item that customers can easily pick up during a shopping trip.

Accessories should be an integral part of a retail business. There are different styles with a variety of quality to choose from, depending on the direction of your store. Select accessories that complement the apparel you’ll be selling for the season.

Show Your Spirit

In addition to bright colors and trendy accessories, collegiate items of state schools remain in the spotlight. Each fall, these items make their way back in some new form orAWH_PHOTO-9476 fashion. During the June Atlanta Apparel Market, collegiate T-shirts and stylish Game Day collections made appearances throughout showrooms and during the Daily Struts.

Shortly following football season, Christmas will be here before we know it, with all of its festive holiday fashion. During the holidays, it’s important to let your customers know what options your store has for gifting. Try showcasing your smaller items near the check-out area, or create a small gifting display. Your customers will appreciate that everything is in one spot, and they can easily find what they are looking for.

What trends are you most looking forward to for Fall 2015?

The next Atlanta Apparel Market will take place Thursday, August 6 – Monday, August 10, 2015.

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