What’s more fun than updating your wardrobe and growing your sales with accessories? We can’t think of too many things! Accessories always fit! They are a great way to up a sales ticket and transform an outfit. Incorporating accessories into your mix is a smart, affordable and exciting way to keep your store fresh and create a treasure hunt for your shoppers. We are loving this season’s great handbags, colorful jewelry and fun footwear.
EXCLUSIVE PRODUCTS—There are many designers, particularly newer companies, that are willing to do small runs, unique colors or hardware with collections. It can’t hurt to ask! As you select new products, try to find things that can be special for your store or at least exclusive for your geographical area. It will give your shopper a reason to keep coming back.
REAL MEN ACCESSORIZE—There are more wonderful accessory and jewelry choices for men than ever before. Today’s man is ready and willing to up their fashion game. As you think about buying for holiday, you might want to include a few gift items. Try Ransom Jewels for some great men’s jewelry.
TECHNOLOGY—Technology has transformed our lives and certainly the accessory world. All the tablets, phones and computers that will be gifted for the holidays will need new cases. Think about ways to grow your business with fashionable solutions to house our beloved tech. We’re currently loving Vanesa Rey’s sleek iphone cross-body cases.
Technology has infused itself into our products, too. Wearable tech items such as fit bands or smart fabrics are a fun way to refresh your assortment.
SOCIALLY CONSCIOUS PRODUCTS—Consumers are increasingly looking for meaning in what they buy. If you can find great looking product that was made with integrity, crafted close to your store or that uses environmentally friendly materials, all the better. We love items that give back in some way and so will your customers. Everyone loves a product with a story, be sure to educate and train your team so that they can convey it properly to your customers. Jewelry brand, Ragini Mittal, is a great example of a product that is both beautiful and gives back to the community.
PERSONALIZED PRODUCTS—Today’s shoppers love to have items that are especially made for them. Consider offering a mix of initials, monograms or the ability to customize products for your shoppers. Brands like John Wind Maximal Art have great charm programs and brands like Kemi Designs and Auburn Jewelry can make special jewelry pieces for your stores.
CREATIVE DISPLAYS—We love our products, but they don’t always show well without a little creativity. While walking the show, note how brands have propped and presented their items. There are many low cost ways to achieve the same results in your stores. When accessories are displayed properly, they will sell much better! We love how VIP Unlimited uses a Rolodex to display their hair bands.
DON’T FORGET THE EYES! Good eye health is essential, so offering UV protective sunglasses or reading glasses is more important than ever. The average age of Americans is rising quickly, with the Boomer being the fastest growing market segment. Fashionable readers are a great way to add on sales. StaysOn is a great product that mixes both fashion and function with their sunglasses that can also be used as headbands.
Stop by and see the Accessories Council Showcase at booth #2-777, our trend presentation on Friday at 4 p.m. or my presentation on Saturday at 10 a.m. (both on 2nd floor runway.) We are happy to answer your accessory questions and show you some of our favorite brands and items!
President, Accessories Council