While there are glimpses of spring in some parts of the country, mounds of snow cover the ground in other regions. Forget sunshine and jonquils for a moment, let’s talk Christmas. Why? Because March is the last chance for retailers to book orders for the 2015 holiday season.
Industry veterans understand the prolonged ordering season but newcomers or those who don’t carry a lot of product might not realize how critical timing is in the world of tinsel, wreaths and twinkling lights. Manufacturing orders are placed based on the orders written at the beginning of the year during January Markets. That means March is the last order-writing opportunity for many of the most popular holiday products. Otherwise, they’ll simply be sold out.
Such long lead times makes it absolutely vital for retailers to know their customers so they can accurately anticipate what they’ll need – and want – when the holiday season rolls around again. If a retailer waits until a customer comes in and asks for something, it’s probably too late to order it. Stores have to have plan ahead for what shoppers will want before they even start thinking about summer vacations.
When shopping for the 2015 season, there are several concepts to keep in mind. Look for gilded glam with lots of gold; soft monochromatic with silver and pastels, rustic woodland colors and textures and luxe bejeweled pieces. All those choices should mean there’s something to delight every customer as soon as they finish Halloween candy and hit the stores for Christmas décor.
Find it all during the Atlanta Spring Gift, Home Furnishings & Holiday Market.