Visual Inspirations

Judith March booth display at Atlanta Apparel

Whether your products are staples or impulse buys, if your display isn’t appealing, it won’t be effective. We found many examples of displays during the Atlanta Apparel Market that caused us to stop and take a second look – exactly what you want your customers to do. Here are a few of the reasons these and other attention-grabbing displays are compelling.

Gypsy South display at Atlanta ApparelBodacious Boot Co. diplay at Atlanta ApparelDiana Warner

David Byrne vest display at Atlanta ApparelColor – Color sets the tone. A completely red or blue display is dramatic, but it also can be too much. Use variations of a shade or complementary colors to drive pop.

Theme – Instead of grouping a lot of the same thing, find a common concept and build on that idea. Too much of one the exact same product will be monotonous. variation will create more interest in all the products overall.

Light – Your displays won’t be effective if no one can see it. Make sure it’s well lit, Diana Warner at Atlanta Apparel. AmericasMart.comwhether that means adjusting overhead lighting or adding specialty light sources.

Grouping and balance – The rule of three is standard practice in merchandising because using three primary objects keeps eyes moving while symmetry tends to incite a stare at one aspect of the display. Find a primary object, then build around it as a focal point.

Diana WarnerSurprise – Always include one unexpected element. It will delight your customers, entice them to linger longer to explore and make the display more memorable.

 

 

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