Kidswear S/S 15: Back to the Future, Seriously

Parents who grew up in the 1980s should be completely comfortable with the choices they’ll have when shopping for their kids this spring and summer.

thumb_con_ss15_004Little boys can channel Magnum P.I., Crockett & Tubbs or Alex P. Keaton with bright pastels, bold prints and preppy polos.

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The same goes for the little ladies with styles worthy of the Bangles, Diane Chambers thumb_bolc_ss15_006or the young Madonna. Preppy skirts and blouses, sport shorts, lace dresses, graphic sweatshirts and floral headbands are just a few of the options that will be in stores for the season.

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While youngsters often claim to want to be and look grown-up, adults know kids need their own versions of any style that’s both appropriate and more resilient.

As fabrics have improved, retro looks are more durable than ever, especially for thumb_fung_ss15_028childrenswear. Softer denim, washed cotton, washable silk, pliable neoprene and durable jersey are some of the seasonal materials adding to the tactile interest of the collections and making them wearable in the real world of scooter races, sand boxes and monkey bars.

Retailers can find hundreds of lines in a wide spectrum of price points on Floor 13 in Children’s World at AmericasMart during the Atlanta Apparel Market, Jan. 29-Feb. 2.

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