Finding that perfect gift, often one we didn’t know we needed, caters to our emotional, impulsive side. It’s the same heightened, happy feeling you’re likely to have when you visit the On Trend Gifts collection of Temporaries at AmericasMart during The Atlanta International Gift & Home Furnishings Market in July.
The very idea of “trending” gifts is creating buzz among buyers. These exhibitors, some making their official AmericasMart debut in July, represent all parts of the globe, with products that elicit oohs, aahs, OMG’s and most importantly, sales. This new grouping of almost 20 exhibitors is clever and affordable with an eye for stellar design and packaging. AmericasMart Sales Manager Laura Dadisman explains, “The main focus is on form, function and also fun. Many products are quirky and off the wall, done in a high-end, gift boutique way.”
Freaker USA, as seen on the TV show Shark Tank, is already extremely popular. Based in North Carolina, this innovative company works on “preventing moist handshakes and sweaty beverages” with their line of playful and functional drink insulators.
The widely successful UK based companies, Mustard and NPW are all about quirky, fresh and fun. At Mustard’s booth, check out the zombie stickers, a bento box shaped like a refrigerator and the bullet shaped ice cube trays (for that killer drink). Plus, dozens more. An ever-evolving line is necessary, as Juliana Giliberto, sales manager for North America says, “Customers want everything that’s new, new, new.”
Over at NPW, they’ll debut 50 new products with a focus on party celebrations, stationery and tech novelty gifts. Their products, most of which retail for $12 or less, are the epitome of affordable fun with gift ideas such as Mini Party Hats, Painless Piercings and Finger Printing Art Sets. Jules Vertrees, vice president of Sales for NPW, shares her perspective on the new category, “For NPW, the On Trend Gifts collection means that little feeling of must have. We add a bit of irreverence too, that nugget of the unexpected.”
But that reaction doesn’t come easy. Many of these companies consult with trend agencies and scour small, independent shops, magazines, blogs, pop up shops and flea markets to find out what’s trending. What do shoppers love? Which price point is good? They’re hearing a slight buzz and with a delicate mix of skill, experience and gut feeling, they’re designing items that people want. Right now.
If the product is smart and cool, then the packaging should follow suit. In this collection, you’ll find a lot of color and eye catching design, but not too much. These products are not meant to be too kitschy, rather a refined, well-designed must-have.
The Jim Spinx brand exemplifies this philosophy. Spinx sells a customizable product line inspired by vintage graphic art and music and as he shared, “The design aspect sells it.”
If these examples sound intriguing, check out tons more during Market. There’s a lot to see at AmericasMart but it’s even more fun when there’s a must-see. Check out the On Trend Gifts collection on the Floor 5 of Building 3. It’ll be easy to find…just follow the squeals of delight.