1) Be Proactive. Editors receive stories every day, so they’re not going to look for you. Write an outstanding news release about your products with the key details along with your contact information. Be sure to request their editorial calendars to find out what they’re working on so you know when your product will have the best fit.
2) Know your Key Media Contacts. Make a list of these key contacts so that you can target them more easily. Trade publications have a larger interest in your industry and will often want to cover you.
3) Have an online Press Room Page. If the publication is interested in your brand, have your website ready to provide them with all the information they need including logos, product shots and general company information.
AmericasMart provides many opportunities for you and your brand to succeed and to be publicized. Give yourself the best chance at being covered by following these steps. We hope you find them helpful and successful.
Do you have more tips or suggestions to add to the list? Comment here!
June Atlanta Apparel
Building 3, Floor 11, Showroom W363B/W365
Thursday, June 5 – Sunday June 8, 2014
Thursday 6/5 – Saturday 6/7: 9 a.m. – 6 p.m.
Sunday 6/8: 9 a.m. – 3 p.m
The Atlanta International Gift & Home Furnishings Market
Building 1, Floor 6 G-4
Tuesday July 8 – Monday, July 14, 2014
Tuesday 7/7 – Sunday 7/13: 8:30 a.m. – 5:30 p.m.
Monday 7/14: 8:30 a.m. – noon