Media Relations 101

New Product Releases– Have a new product? Write a press release about it explaining everything journalists need to know about it. Is it a totally new item, a new design of an existing product or more merchandise for an existing or established line? Include that information in the release.

Photography– Photos are a great way to show off your product. Be sure to include your company contact information with them. Editors often turn to press kits for last-minute images, so including them can lead to a great story placement. If you do not have images, use any other collateral material that showcases your product.

Company Story– Something extra that your company can leverage if you have an interesting start-up story. Share your story with the media- it may sway them to cover your product.

Reprints/ Articles– If you have any other positive articles written on you or your business be sure to add to your press kit. You want to give the media as much information as you can about your product/company.

Share Your Story- Make sure that visiting journalists and bloggers are in the know about your lines by submitting media kits to the Market Press Room. Media Kits can be dropped off during regular press room hours and must be picked up before the room closes. Any media kits that are not picked up will be discarded.

 

June Atlanta Apparel
Building 3, Floor 11, Showroom W363B/W365
Thursday, June 5 – Sunday June 8, 2014
Thursday 6/5 – Saturday 6/7: 9 a.m. – 6 p.m.
Sunday 6/8: 9 a.m. – 3 p.m

The Atlanta International Gift & Home Furnishings Market
Building 1, Floor 6 G-4
Tuesday July 8 – Monday, July 14, 2014
Tuesday 7/7 – Sunday 7/13: 8:30 a.m. – 5:30 p.m.
Monday 7/14: 8:30 a.m. – noon

 

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