You’ve reserved your space, submitted your payment, now it’s time to create your booth. It’s a good idea to physically map out your booth set before you arrive at market to make sure everything is displayed in an inviting and easy-to-shop way. Here are some tips for setting up your booth.
1. Make your exhibit warm and welcoming
Set up your booth as if it were its own store. Use creative backdrops, custom walls and flooring to attract buyers.
2. Merchandise your products in an attractive and organized way
Make it easy for buyers to shop your booth. Group together items by theme or color to create visual interest.
3. Lighting is essential
Make sure lighting is spread evenly throughout the booth and that new products are spotlighted.
4. Highlight and clearly identify what is NEW
Buyers love to know what’s new and exciting in the marketplace. Make it easy for them to find what they are looking for.
5. Display company name clearly and professionally
Don’t rely on the sign provided. Proudly display your company name and logo so buyers can make the connection with your brand.
6. Bring your set-up supplies
Keep a kit full of essential tools like tape, scissors, screwdrivers, thumb tacks, extension cords/power strips and fishing line. You never know what you’re going to need at the last minute, so be prepared.
7. Enjoy this exciting process!
Looking for more tips from experienced exhibitors? Click here to view our helpful videos.