Tips for Success in the Temporaries: Setting up Your Booth

You’ve reserved your space, submitted your payment, now it’s time to create your booth. It’s a good idea to physically map out your booth set before you arrive at market to make sure everything is displayed in an inviting and easy-to-shop way. Here are some tips for setting up your booth.

1. Make your exhibit warm and welcoming
Set up your booth as if it were its own store. Use creative backdrops, custom walls and flooring to attract buyers.
Atlanta Beaus booth at AmericasMart Atlanta2. Merchandise your products in an attractive and organized way
Make it easy for buyers to shop your booth. Group together items by theme or color to create visual interest.
Aria Handmade #2 rev3. Lighting is essential
Make sure lighting is spread evenly throughout the booth and that new products are spotlighted.
Zutano booth at AmericasMart Atlanta4. Highlight and clearly identify what is NEW
Buyers love to know what’s new and exciting in the marketplace. Make it easy for them to find what they are looking for.
Cottage Products booth at AmericasMart Atlanta5. Display company name clearly and professionally
Don’t rely on the sign provided. Proudly display your company name and logo so buyers can make the connection with your brand.
Rewined tradeshow booth at AmericasMart Atlanta6. Bring your set-up supplies
Keep a kit full of essential tools like tape, scissors, screwdrivers, thumb tacks, extension cords/power strips and fishing line. You never know what you’re going to need at the last minute, so be prepared.
toolbox7. Enjoy this exciting process!
Made In America temporary exhibitors at AmericasMart Atlanta

Looking for more tips from experienced exhibitors? Click here to view our helpful videos.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s