The VISION social occasion Market kicks off tomorrow. In preparation for this spectacular fashion event, widely successful prom dress designer Tony Bowls has shared his tips for a successful Market experience.
MAKE A PLAN. Decide what you want to accomplish at the Market and share it with your team.This will help you manage their expectations and get more done.
MAKE APPOINTMENTS. Set up a time to meet with your rep in the showroom. If they know you are coming, they will be better prepared to give you their undivided attention and show you looks that are curated for your store.
TAKE THE TIME TO SEE THE WHOLE LINE. Coming to Market allows you to see more of the collection than you can see with traveling reps or online. Seeing a gown on a model or a mannequin can change its whole look.
ATTEND THE FASHION SHOWS. There is nothing like seeing how a gown moves in person. In addition to the VISION fashion show on Wednesday, April 2 at 6:30 p.m., attend in-showroom shows and presentations.
EDUCATE YOURSELF. Use the Market’s educational opportunities to learn tips for growing your business. Atlanta Apparel presents a great speakers’ series – including industry experts like me – that is completely free of charge. I give the VISION Market’s keynote presentation “Retail Success from a Designer’s Perspective” on Wednesday, April 2 at 8:00 a.m. The whole list of Market events and speakers is available at AmericasMart.com/VISION.
SHOP OTHER CATEGORIES. It may be tempting to spend your whole market on the social occasion floors, but make time to explore the rest of Atlanta Apparel’s expansive collection. The April Atlanta Apparel Market’s overlap with the VISION market on April 3 allows you to see its complete showroom and temporary collection of apparel, accessories, jewelry, shoes, swimwear, activewear and intimates. Exploring the collection will keep you up to date on ready-to-wear trends and you may find pieces to supplement your social occasion offerings.
USE AMERICASMART AS A RESOURCE. Want to book a hotel for the next market? Looking for a place to have lunch or dinner? Need to find a particular line? The AmericasMart staff is always willing to help. Look for help desks next to the elevators or visit AmericasMart.com for all of the information that you need.
The new AmericasMart app, available on in the Apple App Store and on Google Play, is also a great resource. Use it to discover new and existing exhibitors, categories and lines and make note of Market events and promotions. On the app you can browse exhibitors by floor map or in a list, record favorite finds, and plan, organize and manage Market details to optimize your visit.
HAVE FUN. Take advantage of networking and social events to get to know your fellow social occasion retailers and celebrate our special industry.