Barbara Bradley Baekgaard, co-founder and chief creative officer of Vera Bradley, will receive the celebrated ICON HONORS 2014 Lifetime Achievement Honor in ceremonies marking the fifth annual ICON HONORS scheduled for Thursday, July 10 at the Atlanta Marriott Marquis.
Baekgaard co-founded Vera Bradley in 1982. From 1982 through June 2010, she also served as co-president. From the outset, Baekgaard has provided leadership and strategic direction in the brand’s development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of the company’s stores. In May 2010, she was appointed chief creative officer.
As co-founder of Vera Bradley, Ms. Baekgaard serves a key leadership role on the company’s board of directors, and provides the board with a broad array of institutional knowledge and historical perspective as well as an in-depth knowledge of business strategy, branding, product development and store design.
Vera Bradley creates stylish luggage, handbags and accessories combining smart product designs with distinctive and colorful fabrics and trims. For over 30 years, the demand for their unique handbags and luggage items has grown and so has Vera Bradley, which is now nationally and internationally recognized.
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