Wedding Apps Ringing In “I Dos”


Love is the master key that opens the gates of happiness they say. However, they don’t make weddings like they used to anymore. With a smartphone being checked 140 times a day and constant interaction with peers through social media, technology is changing weddings in our society. More and more millennials are on their way walking down the aisle, which means the weddings you’ll be attending aren’t going to be your typical wedding soirees.
In the last two years or so, entrepreneurs—many of them female and under 30—have launched wedding-centric web and smartphone apps, hoping to lure a new generation of “I do”-ers. This generation of apps is designed specifically for weddings—everything from aesthetics to interface to privacy settings.
Although there’s a lot of money to be made on weddings—they’re a $53.3 billion annual industry in the U.S., according to Wedding Report—many of these services aren’t charging, choosing instead to focus on raising venture capital, growing their user base, and, most importantly, getting great recommendations as wedding are a one and done experience.

Here’s a list of the most popular weddings apps for those of you who are soon-to-bee:

  1. Make Your Wedding: Inspiration, Planning and DIY Projects:
    An app for the tech savvy bride that has 30 project ideas and 20 HD instructional videos, party ideas, planning advice, and organization and inspiration guides by a former editor for Martha Stewart Weddings editor and weddings book author.
  2. Wedding Dress Look Book:
    A look book that lets brides search through hundreds of new wedding dress photos and listings of wedding dress salons that carry them. The app lets brides search by style, shape and price.
  3. Tie Right:
    For the groomsmen, this app demonstrates six of the most popular necktie knots. The knots are tied in two views — the first is the head on view as if you are looking in the mirror. The second is the top down view from a first-person perspective.
  4. Carmindy:
    This app lets you learn how to do your own makeup. Even if a bride ends up choosing to be pampered by a professional on her big day, looks and techniques learned here can help determine what styles look best.
  5. UpDo Styles:
    Contains photos of multiple poses (front, sides and back) of 80 different hairstyles in nine categories, including romantic and elegant, half up half down, side swept, textures and braids and more. Brides have a photo to show a friend, family member, or a hair stylist.
  6. Projects:
    This app allows couples to keep track of and view multiple projects, DIY projects, and meet with vendors at once. Users can print, link, share and assign task hierarchies.
  7. Wedding Party: Guestscan upload photos from various wedding events—the shower, the rehearsal dinner, the big day itself—to an interactive photo stream that all attendees can see. It’s like a custom Instagram hashtag, only more curated.
  8. Brides can browse images of products and decor by theme, color and brand, among other tags, and save things they like in “bundles” to share with friends, family or even wedding planners. Think of it as the bridal Pinterest, except highly curated.
  9. BowTied:
    Helps organize wedding details and communicate to the folks who need to know. This app provides a timeline of events, including mapped directions and a shared gallery of images for sharing photos to let guests know where to be and when to be there. The RSVP feature lets you know who’s coming to the big event and provides a checklist to not forget anything. Use the budget to know how much money is left and bulletins to keep the guests informed of last minute changes
  10. Carats & Cake: Helps brides and grooms connect directly with trusted local vendors. If a couple sees something they like, they can contact the newlyweds who posted the photos, or reach out to the vendors directly.

Well there you go — Technology of the future. For more insight and a look at some of the top fashions of the coming season, make sure to attend VOW I NEW WORLD OF BRIDAL at Atlanta Apparel, Sept. 17-19, 2013.

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