HGTV’s David Bromstad Brings a Splash of Color to Market

IMG_BromstadWe were delighted to have David Bromstad, host of HGTV’s Color Splash, at Market where he presented, The Power of Color, to a packed, enthusiastic audience. David is passionate about color and its use in his designs, noting that color is an important part of how we live and the decisions we make on a daily basis. “Color is so important,” says David. “If you ask someone ‘Do you love the color purple?’ they will either be ‘yes,’ or ‘no,’ and it is a very hard response.” He continues “your favorite color is always something that is very true and dear to your heart.”

In the hour-long talk, David discussed the function of color, summarized positive and negative color associations, examined its psychological effects and explained why certain personality types tend to favor certain colors. For example, red is known as the most sensuous of all the colors. According to David, it represents love and sexuality, but it can also represent the opposite extreme of hatred and violence. It brings energy and warmth and is known to stimulate blood pressure and appetite. It is associated with people who love, are passionate and have great energy. They’re impulsive, assertive and aggressive. They have courage, strength, and power, and are adventurous and a little dangerous with a need for personal freedom.

David stresses the importance of color, especially when designing your store and storefront, setting up windows and when designing your own products. “Using the right color to stimulate that right person is so key,” states David. He suggests that every designer and storeowner research the psychology of color and how it affects behavior. He recommends that if you own a gourmet foods store, use warmer colors like red, orange and yellow, since these colors stimulate appetite and make people want to eat. He notes that certain colors can make people want to spend money and others can make people want to just hang out.

Using a bold color can make someone walk by a store and entice them to enter, but if you are displaying items like clothing, it is best to use a neutral like white or grey. Grey is the easiest color for the eye to adjust to, considered psychologically neutral and it promotes serenity. David stresses that a blank slate doesn’t need to be boring: “Bring in texture or use white-on-white or neutral wallpaper to create visual interest.”

2 thoughts on “HGTV’s David Bromstad Brings a Splash of Color to Market

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