Lindsay Roberts, founder of TheGiftInsider.com, is back with her final guest post. Today she shares how to boost your business’ exposure by utilizing photographs on some of the most popular social media sites. Be sure to add Lindsay’s seminar, Top Picks in Gifts, to your MyMarket! Plan for the January 2013 Atlanta Gift & Home Furnishings Market. Her seminar is Thursday, January 10 at 10 a.m. in Building 2 WestWing, Floor 6, Escalator Lobby.
*First, get on Pinterest! Pinterest is a huge traffic source and is very important for building your brand. For example @TheGiftInsider ‘s number 1 traffic source is Pinterest. It’s especially great for shops with creative, personalized or custom gift ideas as these gifts are popular pins on the site. Follow us for updates on our top trends in gifting. http://pinterest.com/Thegiftinsider/
*Second, pictures are what it’s all about these days. Take high quality and high resolution photos of your products and shop, then post them on Facebook, add them to a blog post, pin them to your Pinterest boards, and add them to Instagram. People want to see and share what your shop is all about.
*Finally, people love sharing their own pictures. Ask your customers to send you photos of them using or gifting products they’ve purchase at your shop. Use a dedicated hashtag, ours is #gifthelp and let people show off their gifting success. One of our most popular blog posts is a gift one of our users shared with us: http://thegiftinsider.com/blogs/2012/05/29/how-cute-gifthelp-in-action/.
– Lindsay Roberts