Lindsay Roberts from TheGiftInsider.com is presenting a seminar, Top Picks in Gifts, at the January 2013 Atlanta Gift & Home Furnishings Market. Our second guest post from Lindsay is focused on ways you can garner more online attention, as well as local press. Be sure to attend Lindsay’s seminar where she’ll share her 10 favorite gifts found in the permanent showrooms at AmericasMart. Thursday, January 10 at 10 a.m. in Building 2 WestWing, Floor 6, Escalator Lobby.
*Ask a Tastemaker, like a top blogger or relevant expert to curate your holiday gift guide or a board on your Pinterest page. People are much more likely to look to influencers or curated commerce to determine their next purchase. Incorporating this marketing tool will help bring you credibility and additional exposure.
*Create video demonstrations and recommendations of your top Holiday gift ideas. Videos are easy to share and a great Search Engine Optimization (SEO) tool. Have a couple of your employees be the dedicated video gurus and let people see the personality behind your shop. Be sure to set up a page on YouTube to get the full search benefits. Here’s ours as an example: youtube.com/lindsayeroberts.
*Get yourself some press! Reach out to bloggers and your local news station to get your products and store featured in their Holiday Gift Guide posts and segments. Be sure to highlight these mentions on your website and social media pages for instant credibility. Bloggers won’t know about you unless you reach out to them, so spend some time pitching people who are a good fit for your brand.
– Lindsay Roberts