Lindsay Roberts is the founder of TheGiftInsider.com. Her passion for seeking out unique and creative gifts for friends and loved ones prompted her to start her website as a way to share her knowledge and great finds with others. AmericasMart is looking forward to having Lindsay join us at the January 2013 Atlanta Gift & Home Furnishings Market. She’ll be scouring the Market to select her 10 favorite gifts found in the permanent showrooms at AmericasMart and share these treasures, along with her gift-giving tips, during her seminar Top Picks in Gifts.
Lindsay will be offer her insights into the gifting business over the next few weeks. Today she shares a few things that you can do in-store to help increase your gift sales during this holiday shopping season.
*If you own a small business, be sure to participate in Small Business Saturday, on November 24th. People love supporting local retailers, you just need to give them incentives and this is an easy way to do it! Find out more information at www.smallbusinesssaturday.com.
*Make it easy for shoppers to theme and bundle gifts. Display small items with similar themes in the same section of your store. If people don’t find a larger gift perfect for who they are shopping for, this makes it easy for them to purchase a few similar items that they can wrap together.
*Encourage shoppers to stock up on go-to gifts by offering deals for buying multiples of the same items. Having gifts on-hand will alleviate some holiday stress when things like last-minute hostess and thank you gifts or people not planned for pop up. This is a win-win for both you and your customers.
*My trend pick: Geek is chic, as is anything retro. People currently love to give and receive nostalgic gifts with a new or updated twist. Be sure to stock up on these for your store this Holiday season. The Geeky category has been the most popular on my website. Check it out here for inspiration: www.thegiftinsider.com/sub-category/geeky.
– Lindsay Roberts