Shirley Fraser is our final retail expert sitting on today’s panel, What Success Looks Like Now – Behind the Scenes of Bridal Retailing. Shirley was born in China, raised in Taiwan and later became a U.S. citizen. When she first came to the Atlanta area in the early 1980s, she followed her passion for style and design and started her own fashion line, featuring her unique leather designs.
Shirley opened Bravura, her first store, in 1988 as a way to market her own designs, as well as other high-end manufacturers. The store carried the full spectrum of women’s apparel, from sportswear and ready-to-wear to cocktail and black tie dresses.
In the mid-1990s, Shirley switched the focus of Bravura and began to increase the selection of gowns available for special occasions such as proms, pageants and homecoming dances. Over the last few years, Bravura has become synonymous with the prom market. The thousands of high quality and stylish dresses to choose from are known to young ladies, not only in the Atlanta area, but in Chattanooga, Birmingham, Macon and across the Southeast.
Bravura may have changed over the years, there are currently three locations, but Shirley has never forgotten that service and selection has been the secret to running her business. Customers continue to return for the personal attention they receive and the in-house alterations that gave the company its motto “Your special occasion is our special concern.”
The experts panel begins at 4:30 p.m. on the 2nd floor of Building 3. Get there early to secure your seat.