Wendy Southers of The Knot will be presenting “5 Reasons Brides Leave your Website WithOUT Making an Appointment” on Saturday, September 22 at VOW l New World of Bridal. She’s our guest blogger today giving you a little tease of what she’ll be discussing during her seminar.
Have you gone to a new dentist, hired a plumber, or tried out a new restaurant lately? Did you do a little research online before you went? We’re guessing you did! These days sites like Yelp, OpenTable, Angie’s List and many more have trained us to look around online before we commit to visiting a new establishment. We want to know that “other people” have had a good experience before we try it out for ourselves.
When it comes to shopping for the most important dress of her life, brides are all about doing online research before they visit a bridal salon. She’ll check out your website, your blog, your Facebook page and she’ll read reviews on sites like WeddingChannel.com to make sure that other brides had a good experience buying their gown from your store. Your website is often her first stop, and if she doesn’t like what she finds there, she’ll be on to the next.
Join me Saturday morning, September 22, to hear the five reason brides will leave your website without making an appointment. You’ll leave with practical steps to improve your website and turn more leads into dress sales! – Wendy Southers