Big Plans for Day Two

We’re wrapping up the first day of the August Apparel Market at AmericasMart and we’ve got a great lineup of events that you won’t want to miss on Friday.

Start out your day at Prom Style Watch 2013 presented by TeenPROM & Seventeen Prom on floor 12 a 8 a.m. TeenPROM’s editor-in-chief Jane Fort and Linda Korman, director of Prom Fashion Advertising for TeenPROM and Seventeen Prom will forecast the looks teens will be seeking in 2013. Plus, you’ll learn about their national retail program “THE DRESS SHOP,” incorporating three important marketing components for your business.

Next up is the Daily Strut at noon featuring our Emerging Designers Showcase. This will immediately be followed by our seminar Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers Bridget Brennan, CEO of Female Factor and author of “Why She Buys,”she’ll educate you about the fundamentals of gender psychology and the global trends driving women’s purchasing decisions. With women buying nearly 80% of all consumer products, this is a market you certainly want to court. She’ll provide you with a roadmap for how to evaluate sales, marketing, branding and product design from a female perspective. A book sale and signing will follow. Both of these events will be on Floor 2.

At 3 p.m. the latest fashions from Esley will be strutting down the runway at the Daily Strut on Floor 2.

We’ve got a full evening planned beginning with the introduction of our new 12th floor with more special occasion designs than ever! Celebrate with us and take a look around. We’ll have live music, delicious food and cocktails for you to enjoy. At 5:45 p.m. head down to Floor 2 for more complimentary food and beverages at our Pre-Style Runway Party followed by the Style Runway Fashion Show, where you’ll see all of the hottest trends.

For more information on AmericasMart and what’s coming up next, visit our website. You can also keep up-to-date with us by giving our Facebook Page a like or by following us on Twitter!

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