Top 10 Reasons To Attend Friday’s “Why She Buys” Presentation

-by Bridget Brennan, CEO, Female Factor

Women drive 70- 80 percent of all consumer purchases.  Are they buying enough of yours?  Join me on Friday afternoon at 1 p.m. to find out how to increase your sales and success with

Bridet Brennan, CEO, Female Factor

women consumers.  You will learn:

1)   The #1 reason women approach the shopping process differently from men, and how to leverage this knowledge to increase sales

2)   Why gender is the most powerful determinant of how your customers view the world and everything in it, including your product line-up

3)   The six biggest trends impacting women around the world, which provide a road map for determining their wants and needs

4)   A framework for evaluating your retail environment through a female lens

5)   The differences in male and female brains, and what this means in the selling environment

6)   Communication methods that have proven female appeal

7)   Why service can be your most powerful competitive advantage with women

8)   The differences between male and female culture and how this plays out in retail

9)   How to apply this information to your job

10)  You don’t want to miss the presentation everyone’s going to be talking about!

I look forward to meeting you there.  See you then!

-Bridget Brennan, CEO, Female Factor

1 p.m.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”

Floor 2, Center Stage

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