Runways Rule in August

AmericasMart Atlanta is THE place to discover the latest and greatest in Prom, Pageant and Social Occasion and have a first look at Spring 2013 during Atlanta Apparel®, August 9-13, 2012. Big runway shows on Thursday and Friday night will uncover the upcoming trends in fashion including styles by Milano Formals and Kiss Kiss Formals. Daily Strut runway shows will feature the designs of Esley, RYU and many more.

The fashion runway is always the centerpiece of Atlanta Apparel with new looks featured at least twice per day. Among those scheduled to showcase their styles: Esley, scheduled for Friday, August 10, at 3 p.m. and RYU, scheduled for Thursday, August 9 at 3 p.m. during the Daily Strut runway shows in the Floor 2 Atrium.

The ever-popular Thursday night Haute for Prom Fashion Show always draws raves as a first look at upcoming prom, pageant and social occasion collections. Look for mermaid and goddess cuts, sleek minimal elegance, hi-lo hemlines, lace overlays, shoulder detail, ombre shading and, of course, beading, sequins and ruffles. The Haute for Prom Fashion Show is sponsored by Milano Formals and Kiss Kiss Formals.

The Friday night Style Runway Fashion Show promises to be a blow-out of spring style, themed to invoke style worthy of Marie Antoinette. It will be juried and styled by internationally famous designers David Goodrowe and Tim Hobby. They personally select the fashions, the models, the music and the lighting to create a visually sensual fashion trend experience using selected holiday/resort and cocktail ready-to-wear pieces from a wide range of Atlanta Apparel Market temporaries and permanent.

As an ever-growing, fashion-forward Market center, a brand new element for August spotlights fresh talent in The Emerging Designer Showcase on Floor 2. Lines from the emerging designers will be spotlighted in the Daily Strut on Friday, August 10 at Noon. Learn more about each of the emerging designers online.

There are Daily Struts at Noon and 3 p.m. on Thursday and Friday; at 11 a.m. and 3 p.m. on Saturday and at 1 p.m. on Sunday.

Atlanta Apparel Market – August 9-13 2012; VOW-New World of Bridal – September 20-22, 2012; Atlanta Apparel Market – October 11-15, 2012.For more information visit Atlanta Apparel Market. Follow Atlanta Apparel at #AtlApparel.

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