The word at The July 2012 Atlanta International Gift & Home Furnishings Market is just that – the word. While the idea isn’t new, exhibitors keep finding creative ways to present the concept. And buyers still love it. Using language as art interpreted through type as graphic transcends genres in both home and gift. From sleek, contemporary fonts on polished surfaces to rustic, weathered painted wood to felted fabric, it’s the words that count. Funny, inspirational or simple, it’s an example of the power of communication.