Mike Gay, former vice president of Marketing and general manager of e-Commerce and Value Added Services at Philips Consumer Lifestyle has been named Senior Vice President of Marketing at AmericasMart.
Gay will pilot the charge in strengthening the AmericasMart brand and its 19 annual markets, which attract retailers from every U.S. state and more than 80 countries.
He now heads up a team of Marketing, Advertising, Technology, Retail Services and Publishing professionals who collectively join to drive the overarching marketing mission.
Gay’s expertise is the result of his experience in driving market innovation, integrating marketing operations to grow brands, staying on market trends, enhancing market strategies and pioneering brand management of the world’s largest companies.
Jeffrey L. Portman, Sr., president and chief operating officer of AmericasMart, confirms Gay’s qualifications, “Mike’s deep experience and passion for marketing and developing solutions for complex businesses made him an ideal leader for AmericasMart,” notes Portman. “He is well positioned to advance and enhance our marketing mission, our business and our brand.”
For more details, click here.