Every company wants to make their sales sizzle! This goal is totally possible if you understand your wow! In the book I co-authored titled Where’s Your Wow? 16 Ways To Make Your Competitors Wish They Were You, we stress that “wows” are that distinctive thing a company or product has that sets them apart. When you understand your wow, customers also recognize your “it” factor and likely to find your company irresistible. So, when you think about your business’s wow, what stands out? What do you promote, manufacture, or create that has that special, distinctive edge? What do you offer that provides true benefit to the consumer? What are you great at? Answer these questions and discover your wow. When we find those products that attract customers, we’re clear that they will help make our company more successful and our sales success will increase and catapult.
There are important things to know when it comes to positioning your products or business. You must build a platform and be known for it. Determine how and where your business fits into other companies. Think of your company as a puzzle fitting pieces together with other companies. Think of ways to create alliances and spread the word about your wow. TheGiftionary.com is a national gift guide we created based on categories, occasion, recipient and city. Think of your products in terms of categories, themes, special occasions and the relevance to what’s going on right now. Understand what is going on in the minds of the consumer. Price points to packaging to the space your item takes up! Getting to know your customers, when they shop, how they shop and what they want from you also builds your wow. It’s not rocket science, but it’s certainly important to think about the first impression you are making and is it a wow? You will be sized up in seconds!
If you want to get noticed, more sales and increase your visibility, understanding your wow is the key! Get ready to hear Robyn Spizman, a dynamic speaker who will wow you and help you company soar! She has over three decades reporting on the hottest products and gifts under the sun. Robyn will be featured at AmericasMart on Friday, July 16, from 3-4 p.m. Building 2 West Wing, Floor 6, Space 688A.