The beginning of a new year is a great time to set goals for your business and decide where you are going to spend some of your marketing dollars. If you don’t have a website for your business or your website is outdated, make 2010 the year you stand out online.
If you aren’t convinced that now is the right time to start thinking about your website, consider the following reasons:
1. Customers and potential customers need to know where to find you.
Every business can benefit from having an effective website. That being said, not every business needs the same type of site and not every business needs a large and expensive site. Many small businesses simply need a few pages with their phone number, address and directions to their location. This is going to allow new and returning customers to access the information they need about your business whenever they need it just by searching you out in a search engine such as Google.
2. Your customers are already shopping (and pre-shopping) online.
According to Forrester Research, online sales in the US are expected to reach $331 billion in 2010. This market is only expected to grow.
There will always be a place for brick and mortar retail shops, but e-commerce is something you shouldn’t ignore or resist. Not included in the $331 billion figure are consumers who went online to research, price, and comparison shop products before going into a traditional store to actually make their purchase. So even if you aren’t ready to sell online, a website can motivate your customer to buy from you.
Another promising statistic from Forrester states that although the economic downturn has impacted overall sales in nearly all areas, the online sales growth rate has diminished only slightly and continues its upward trend by as much as 13% per year.
3. The sooner you get online, the sooner you will start making new customers online.
Building a superior online presence takes time. Having a website built can be quick, but getting into the search engines and ranking well for the keywords you want can take months, even years for competitive terms. The good news is that you can get started right now by going to Godaddy.com and buying the domain name (that’s your .com or .net address). The domain will only cost you about $10/year. The earlier you get started, the sooner you can start getting results.
If you are serious about making 2010 your year to bring your business online, be sure to attend the January Market and visit http://www.goebelmedia.com for more information.
See Nick live in action as he talks in more detail about launching a website at Market on Saturday, Jan 9 at 2 p.m.