What Women Want – For Spring 2010


Olsen Europe

When you hit the Atlanta Apparel Market in October, there are several key items you should look for to ensure your customers look great for Spring 2010.  Ethnic pieces featuring natural fabrics, snake and animal prints with Indian and African inspirations are still hot. Green – the concept, not just the color – are still popular. Look for dip-dyed effects, organic cottons and crushed fabrics. And look out Madonna, ’80s inspired pieces are back with everything from preppy looks to skinny denim and oversized tops.

Olsen Europe

Olsen Europe

All the concepts feature some neutrals – primarily white – but also look for navy, cloud blues, aqua, butter, cerise, mushroom, green and lilac.

Your customers will be looking for these pieces to fill in their spring wardrobes, so make sure they’re on your shopping list at Market: Boyfriend jacket cardigans



  • Voluminous, wide-leg pants
  • Ankle-grazing pants
  • Draped tops
  • Embellished tops
  • Fun dresses
  • Lizard “animal” prints
  • Mad for plaid
  • Walking shorts
  • Colored denim
  • Art-inspired prints
  • Day-to-evening looks
  • Cropped jackets

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