Guest Blogger Lynn Rogers Dishes About ‘Packaging for Profit’

gifttower1I know it’s hard to believe but the holiday season is just around the corner. That means gearing up for those all important holiday sales dollars. With consumer confidence still on shaky ground; what can gift professionals do to stay ahead of the competition? I offer one crucial word: packaging. 

Raising the perceived value of your holiday gifts is much easier when you offer creative and affordable packaging for all of the fabulous new gift and gourmet items you’ll pick up at the September show. Here are a few tips:

  • Create Gift Bundles – this is an excellent way to move slow to sell merchandise while giving customers a new and exciting way to appreciate your product offering.
  • Offer Creative Gift Packaging – gift stacks, gable, gift and candy boxes are all easy ways to offer upscale packaging at budget friendly pricing. 
  • Add Value Services – free gift wrapping, hand delivery and custom ribbons are all great additions to service that can be an affordable incentive to purchase from you.

Want to learn more? Join me September 12 and 13 at Gift Basket University and learn more tricks and tips on packaging for profit. We’ll also discuss how creating a specialty (niche) business can mean a boost in sales!

Lynn Rogers, the Gift Diva, is owner of Atlanta based Mini Masterpieces. Her company specializes in custom gift packaging for small and mid sized corporations, entrepreneurs and individuals. She can be reached at 1-800-399-3175 or on the web at www.minimasterpieces.net

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